Leland+ Content Library

BCG Casey Chatbot 10 – National Health Trust (Ministry of Health)

Practice test 10

Customer Discovery Interview Guide: Questions, Structure & Best Practices

Complete interview reference guide with all key questions organized by interview stage (context, jobs to be done, future state), red flags vs. green flags to watch for, and preparation checklist. Use this before every interview to stay focused on learning truth rather than seeking validation.

Mock Case Coaching Session: A Look Inside the Black Box of Coaching

Ever wondered what really happens in a case interview coaching session—and how it helps candidates land offers at top firms like BCG, Bain, and McKinsey? In this event, you’ll get a rare, behind-the-scenes look at the process. Leland coach Jeremy S., a former Bain consultant who has helped dozens of candidates succeed in consulting recruiting, will run a live mock case session with his client Grant H., who recently secured a BCG internship. ​You’ll see the exact drills, feedback, and strategies that make case coaching so effective, along with the common pitfalls to avoid. Whether you’re gearing up for your first practice case or refining your approach for final rounds, this session will give you a clear picture of how to improve your own case performance—and why structured coaching can be a game-changer.

How Might We Framework Summary Guide

Reference covering what HMW is, how to write HMW statements step-by-step, good vs. bad examples with explanations, common mistakes to avoid (prescribing solutions, being too vague, ignoring research), insights for creating your own HMWs, and validation checklist. Use this to turn each key insight into 2-3 different HMW framings and select the most inspiring ones.

Prompting Guide for Writing & Editing

Step-by-step guide to crafting and refining prompts that produce clear, effective writing through AI collaboration.

How AI Helps: From Drafts to Decisions

Learn how AI supports planning, writing, and problem-solving with clear human guardrails and practical examples.

Summarizing & Synthesizing (Using ChatGPT)

Learn how AI condenses complex information into actionable summaries and takeaways.

Key Tips for Your First 100 Days

Nail your onboarding with a tactical checklist for building essential relationships, setting expectations, and delivering early wins.

Finding AI Opportunities in Your Own Work

Discover how to identify where AI can simplify, automate, or accelerate everyday tasks across your workflow.

Which AI job is the right fit for me personally?

A guided walkthrough discussing how to view different jobs like research engineer, forward deployed engineers, and different GTM roles and which one might be a fit for you based on your skillset and experience.

FAQs for Profitability

An overview of FAQs for profitability frameworks for management consulting.

Where AI Delivers Value

Learn the ten most common areas where AI creates measurable impact across industries.

The How Might We Framework for Reframing Problems

Learn what makes a great "How Might We" statement (broad enough for creativity, narrow enough to be actionable, outcome-focused), see examples from Notion and Loom showing insight-to-HMW transformation, and get tips for writing HMWs that inspire your team.

Key Skills to Prioritize in Year 1

Focus your development efforts on the few core competencies—like structured thinking and executive presence—that drive promotions and impact.

Jobs to Be Done Framework Reference Guide with Multi-Industry Examples

Reference guide covering the JTBD formula, real-world examples across B2B and B2C companies (Spotify, Peloton, Slack, HubSpot, Figma, and more), and quick tips for applying JTBD thinking to your startup. Use this to understand the framework deeply and see how different companies address different jobs for different customer segments.

Case Interview Setup: First 5 Minutes

The first 5 minutes set the tone for the rest of the interview. We cover the essential mechanics of the launch: recapping the prompt to ensure alignment, asking high-value clarifying questions, and—most importantly—stating an initial Hypothesis. Learn how to start the case with a strong point of view, just like a consultant starts a project.

How to Conduct Useful Customer Discovery Interviews

Learn the three-act interview structure (Context, Deep Dive, Future State), the golden rule of customer discovery (listen, don't pitch), and powerful JTBD questions that uncover real problems. Get specific guidance on what to ask and the five mistakes to avoid, from leading questions to interviewing only friends.

What is Customer Discovery?

Learn the core principles of customer discovery, why it's the foundation of successful startups, and how it differs from market research or user testing. Understand why founders must lead discovery themselves and common myths that lead entrepreneurs astray.

The Jobs to Be Done Framework

Learn what Jobs to Be Done means, how to write effective JTBD statements using the three-part formula, and see real examples from companies like Notion, Airbnb, and Spotify. Understand why knowing the "job" reveals your real competition and transforms how you think about your product.