Leland+ Content Library

How to Build a Winning MBA Application

Many MBA applicants have strong profiles but struggle to bring all the pieces together into a cohesive, competitive application. This session is designed for candidates who want to understand how admissions committees evaluate applicants across essays, resumes, recommendations, and interviews. You’ll learn how to define clear career goals, build a compelling narrative, and position your experiences in a way that demonstrates leadership, impact, and fit with your target programs.

What Top MBA Candidates Do Differently [5/4/2026] (Recording)

Top MBA candidates don’t just have strong profiles—they make intentional decisions about how they position their experiences, goals, and story. This session is for applicants who want to understand what actually differentiates successful candidates across top programs. You’ll learn how to frame your impact, articulate clear and credible goals, and avoid the common mistakes that weaken otherwise competitive applications. Join live to hear perspectives from a panel of experienced MBA coaches who work closely with applicants and evaluate what stands out. The discussion will follow a curated set of high-impact questions, offering structured insights and examples typically shared in 1:1 coaching sessions.

Land a Consulting Offer Week: Kickoff Panel [5/4/2026] (Recording)

Breaking into consulting isn’t just about working harder—it’s about knowing where to focus your effort. This kickoff session is for candidates looking to land consulting offers with a clearer, more strategic approach. You’ll learn how successful applicants prepare across resumes, networking, and case interviews, what timelines to expect, and where to focus to maximize your chances. Join live to hear directly from experienced consulting coaches and ask your questions about breaking into consulting. The panelists regularly work with candidates through recruiting and will share the patterns they see across successful applicants and what stands out from the hiring side. It’s a strong way to start with the right plan and perspective.

What to Know About the Kellogg Interview [5/5/2026] (Recording)

The Kellogg interview is a critical part of your application and evaluates far more than your resume. This session is for applicants preparing for Kellogg who want to understand how to stand out in a behavioral, resume-driven interview format. You’ll learn how to structure your answers, highlight leadership and collaboration effectively, and prepare for the specific questions and traits Kellogg interviewers focus on. Join live to hear how an experienced MBA admissions coach prepares candidates for the Kellogg interview and the patterns they see across successful applicants. You’ll also have the chance to ask questions about your own preparation and get real-time guidance typically shared in 1:1 coaching sessions.

How to Solve GRE Math Questions in Half the Time [5/5/2026] (Recording)

In this session, you'll learn how to identify question types faster and apply targeted shortcuts that cut time without sacrificing accuracy. The focus will be on three high-frequency GRE math areas where most test-takers lose unnecessary time: quantitative comparison traps, data interpretation setups, and plugging-in strategies for algebra problems. Attending live means you can describe the specific question types giving you trouble and get a direct answer calibrated to where you are in your prep, not a general response. The coach works with GRE students regularly and will be sharing the patterns that consistently separate efficient scorers from those who run out of time.

Build an AI Personal Trainer

A good personal trainer costs $100 an hour and sees you twice a week. Yours will live in your pocket, cost nothing, and know exactly what to tell you the morning after you slept four hours. ​Join Jon Metz, Principal AI Product Manager at Nike, for an exclusive AI Builder session where you'll build your own AI personal trainer from scratch. Jon will walk you through every step, and by the end of the hour you'll have a working AI that takes your health information and fitness goals and generates a plan that's actually yours. ​This isn't a demo. You'll be building alongside him in real time, so you'll leave with a finished product, not a to-do list. ​Jon spends his days at Nike figuring out how AI can meet athletes where they are. Now he's bringing that expertise directly to you. ​Open exclusively to AI Builder Program members.

What Top Candidates do Well in the Booth MBA Interview [5/5/2026] (Recording)

After this session, you will know how to structure your responses to stand out in the Booth MBA deferred enrollment interview. We will cover the behavioral frameworks that successful candidates use to demonstrate self-awareness, how to articulate long-term goals convincingly at an early career stage, and the specific signals Booth interviewers look for when evaluating fit with the school's entrepreneurial culture. Attending live means you can ask how to handle the parts of your background that feel like liabilities, and hear real-time guidance shaped around your actual situation rather than a generic script. The coach works with deferred MBA candidates regularly and is sharing the patterns that consistently show up in strong Booth interview performances.

Consulting Behavioral Interviews Masterclass [5/6/2026] (Recording)

GIVEAWAY FOR LIVE ATTENDEES. After this session, you will know how to structure behavioral responses that hold up under follow-up questions from consulting interviewers. We will cover the specific qualities that distinguish a strong leadership story from a generic one, how to calibrate the complexity of your examples to the firm you are targeting, and how to recover cleanly when an answer starts to drift. Attending live means you can ask about a specific story you are planning to use and hear directly whether it reads the way you intend. The coach works with consulting candidates daily and will share the patterns that consistently show up in responses that land, and those that do not. That perspective is worth the hour on its own.

Tips and Tricks for the Most Common and Difficult Case Questions [5/6/2026] (Recording)

FREE BOOTCAMP SEAT GIVEAWAY ($899 VALUE). Even strong candidates get stuck on the most common case questions because they underestimate the nuance behind them. This session is for candidates preparing for consulting interviews who want to handle difficult cases with more structure and confidence. You’ll learn how to approach high-frequency case types, navigate tricky turns in a case, and communicate your thinking in a way that keeps you on track under pressure. Join live to hear from a panel of expert consultants and ask your questions about specific case challenges. The panelists regularly coach candidates and will share the patterns they see across strong performances and where candidates tend to struggle. Expect practical strategies and insights similar to what’s covered in 1:1 case prep.

8 Steps to a Complete MBA App: 4) Short & Long-Term Goals & Purpose

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the fourth of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will clarify your short- and long-term goals and build a credible, purpose-driven career narrative. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to attend individual sessions if you only need focused help on a specific component(s) of your MBA application. Event 4 shapes your identity into a credible, purpose-driven career plan: • Define clear short-term and long-term career goals. • Connect your past experiences and core values to your future direction. • Articulate your broader purpose and the impact you want to have. • Stress-test the realism and logic of your plan. • Ensure your goals align with your strengths and readiness for an MBA. This is the phase where your identity turns into direction. Instead of listing ambitions, you construct a thoughtful, believable path that admissions committees can understand and support. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to move from abstract aspirations to a grounded, compelling career plan, this is your next step.

What a Career in Consulting Actually Looks Like [5/7/2026] (Recording)

GIVEAWAY FOR LIVE ATTENDEES. After this session, you'll have a clear picture of what consulting work actually demands day-to-day and what distinguishes candidates who break in from those who don't. We'll cover how Bain evaluates potential during the recruiting process, what the associate to partner trajectory looks like in practice, and where most candidates misread the role before they've even started. Attending live means you can bring your specific background or situation and get a direct read on how it maps to what firms are looking for right now. This coach comes from a background at Bain, and the patterns they share about what moves candidates forward reflect the kind of judgment that only comes from being on the other side of the table.

Intro to AI and Finance: Practical AI Finance Applications [5/8/2026] (Recording)

AI is rapidly reshaping finance, but many professionals aren’t sure how to apply it in ways that actually drive value. This session is for those looking to integrate AI into financial analysis, investing, or operations with a practical approach. You’ll learn how AI is being used across key finance workflows, how to identify high-impact use cases, and how to start building skills that translate directly to real-world applications. Join live to ask questions about your specific interests and see how an expert approaches AI in finance step by step. The speaker specializes in AI-driven financial applications and regularly works with professionals adopting these tools. They’ll share the patterns they see across successful use cases and the kinds of insights typically discussed in 1:1 working sessions.

The Playbook to Land Your First PM Role [5/11/2026] (Recording)

$50 COACHING CREDIT GIVEAWAY FOR LIVE ATTENDEES. Landing your first product management role is competitive, and many candidates struggle to translate their background into a compelling PM story. This session is for aspiring PMs who want a clearer, more strategic approach to breaking in. You’ll learn how to position your experience for PM roles, build credible product signals through projects or work, and navigate the interview process with more confidence. Join live to hear from PM professionals who have successfully made this transition and now help others do the same. The panelists regularly advise candidates and will share the patterns they see across those who land their first PM role and what stands out to hiring teams. Expect practical guidance and insights similar to what’s covered in 1:1 coaching conversations.

Your Guide to the Columbia MBA Interview [5/7/2026] (Recording)

Strong candidates still get tripped up in the Columbia MBA interview because they underestimate how much clarity and fit matter in a short conversation. This session is for applicants who want a clearer understanding of how to navigate Columbia’s interview process with confidence. You’ll learn how to structure your answers, communicate your goals and fit for the program, and handle the types of questions that commonly come up. Join live to ask questions about your own interview preparation and get guidance tailored to your background. The speaker is an expert in the Columbia MBA interview process and regularly works with candidates preparing for this stage. They’ll share the patterns they see across successful applicants and the kinds of feedback typically given in 1:1 interview prep.

Land your Job or Study in ... Switzerland

Switzerland is not part of the EU. It does not have the largest job market in Europe. And it is, by most measures, one of the most expensive countries in the world to live in. None of that stops it from being one of the most attractive destinations on the continent for ambitious non-EU graduates and young professionals: it simply requires knowing what you are walking into. The country hosts the European or global headquarters of Nestlé, Novartis, Roche, ABB, UBS, Credit Suisse's successor operations, and dozens of precision engineering and medtech companies that most people outside Europe have never heard of. Salaries are the highest in Europe by a significant margin, which is the other side of the cost equation. ETH Zurich consistently ranks among the world's top ten universities. English is widely used in professional environments, particularly in Zurich and Geneva. This session covers the study path and the direct job path side by side: how the permit system works for non-EU nationals, what living in Zurich or Geneva actually costs, language realities across the four linguistic regions, and how to position yourself in a market that rewards precision, reliability, and depth over volume. Two real cases show how international candidates made it work. Switzerland is selective. It rewards those who come prepared. In this session, we lay out exactly what that means in practice. New episodes in this series cover a different European country every Thursday.

The Key to Mastering Combinations and Permutations on the GMAT [5/7/2026] (Recording)

After this session, you will know exactly how to recognize when a GMAT problem calls for combinations versus permutations and how to set up the math without second-guessing yourself. We will cover the slot method for counting arrangements, how to handle restrictions like repeated elements or fixed positions, and the fastest way to simplify factorial expressions under timed conditions. Attending live means you can bring a specific problem type that keeps tripping you up and hear how to think through it in real time, not just watch a solved example. The coach works through these problems with GMAT students regularly and will share the reasoning patterns that consistently separate confident solvers from those who guess and move on.

Vibe Coding For Beginners: What It Is and How to Start Today

Vibe coding is one of the most talked-about shifts in tech right now — and for good reason. Non-technical people are building real, functional software by describing what they want in plain language and letting AI do the rest In this 45-minute intro, we'll pull back the curtain on one of the most talked-about shifts in tech right now and show you exactly how non-technical people are using it to build real, functional software without writing a single line of code themselves. You'll walk away with a clear mental model, a live demo, and a concrete starting point. What we'll cover: *What vibe coding is (and why it's different from anything before it) *The three tools shaping the space right now: Loveable, Cursor, and Claude Code *A live demo so you can see it in action, not just hear about it *What you can realistically build, and where you'll still need support *Your actual next step to get started today Who this is for: Total beginners. No coding experience required, just curiosity and an idea you've been waiting to bring to life.

MBA Goals & Purpose Guide: Define Your Short- and Long-Term Goals

Most MBA applicants know they need goals. Few know how to make them specific, grounded, and genuinely their own. This guide gives you a clear framework for defining your short-term and long-term post-MBA goals, along with the purpose behind them. Inside you will find what strong goals include, what weak ones look like, worked examples you can learn from, and the reflection questions that help you get there. Everything is in one place and structured so you can work through it in order or go straight to what you need. Whether you are just starting to think about direction or refining goals you have already begun to develop, this guide will help you arrive at goals you can defend confidently in essays, interviews, and school conversations.

How to Nail Your Stock Pitch [5/8/2026] (Recording)

A strong stock pitch can be the difference between breaking into hedge funds and getting passed over, but many candidates struggle to make their ideas both clear and convincing. This session is for those preparing for hedge fund interviews who want to refine how they present an investment thesis. You’ll learn how to structure a compelling long or short pitch, communicate your edge and assumptions, and handle the kinds of pushback investors use to test your thinking. Join live to ask questions about your own pitch ideas and see how experienced investors evaluate them in real time. The speaker brings deep hedge fund experience and regularly coaches candidates on pitching and interview prep. They’ll share the patterns they see across successful pitches and the kinds of feedback typically given in 1:1 coaching sessions.

Market Map Template

Spreadsheet framework for creating professional market maps by category, stage, and competitive positioning.