Leland+ Content Library

Fuqua Essay Sample: 25 Random Things That Define Me

Discover how to craft a compelling "25 Random Things" essay for your MBA application, showcasing your unique personality and experiences.

10-Week GRE Study Plan

A structured week-by-week GRE prep schedule covering verbal, quant, and practice exams to help applicants stay on track and build test-day readiness.

MIT Sloan Cover Letter – Operations, Analytics, and Collaborative Leadership

A concise, results-driven cover letter describing how the candidate led the development and national rollout of an analytics tool for a global retailer—blending frontline empathy, data science, and cross-functional collaboration.

A Powerful Example of a McKinsey Cover Letter

Craft a compelling cover letter for the Business Analyst position at McKinsey. Showcase your leadership and problem-solving skills to stand out and get noticed.

Rare Disease: A Growth Strategy Case

Crack a growth strategy case for a pharmaceutical company focused on a rare disease. This case challenges you to identify new markets, analyze competitive landscapes, and formulate a plan to expand the drug's reach.

Framework: Hooked (User Acquisition & Retention)

Learn the "Hooked" model to create products users can't live without. A guide for PMs on user retention, triggers, and variable rewards.

Investment Banking Cover Letter Template

Use this fill-in-the-blank template to craft a cover letter that stands out to investment banking recruiters.

How to Write the Fuqua Community Essay

A top MBA admissions expert analyzes a successful essay for Duke Fuqua and breaks down how to answer the "community" prompt and showcase your "Team Fuqua" spirit.

How to Answer "Why an MBA?" for Duke Fuqua

A top admissions expert analyzes a successful deferred MBA essay for Duke Fuqua and breaks down how to answer the "Why is pursuing an MBA the right next step for you?" question.

Brainstorming Strategies for Consulting Cases

Learn the core brainstorming strategies you'll need to excel in case interviews. We'll walk through techniques to generate creative and structured ideas.

Framework: Leland's Ultimate Product Design Framework

Leland's top PMs and designers share a proven framework to create intuitive, user-centric products that solve real problems.

The Importance of Behavioral Questions

Learn why behavioral questions are so important in interviews. This guide breaks down what recruiters are looking for and how to craft powerful, memorable answers.

Transitioning to PM from Consulting

A step-by-step guide on how to leverage your consulting background to break into a PM role, with examples of how your consulting skills can apply to product management.

Dissecting the 3 Parts of an Interview

Ace your next interview! We break down the three key parts of an interview and give you the strategies you need to prepare for, stand out, and land the job.

Interview Prep Mentality

Learn how to approach interviews with the right mindset. We break down the key strategies to prepare for, stand out in, and land your dream job.

Company Research: Cover Your Bases

Learn how to research the company you are applying to, starting with the initial research phases.

MBA Resume Template – Fillable Format for Customization

A clean, structured Word template designed to help applicants craft an MBA-ready resume, with prompts for quantifiable achievements and leadership highlights.

Market Sizing Walkthrough: US Fruit Market Guesstimate

This video breaks down a guesstimate problem: estimating the US fruit market. Learn the frameworks and math you need to ace your consulting case.