Leland+ Content Library

Founder Playbooks: Growth Strategies for Early-Stage Startups

Building an early-stage startup is an exciting but daunting journey, especially when it comes to driving sustainable growth. From finding product-market fit to scaling operations and building the right team, founders face countless decisions that can make or break their trajectory. ​In this session, Renato V. (Founder and CEO of Parallel), Angela C. (Founder of Stanford’s Education Entrepreneurship Hub and Founder of instructiv) and John K. (Founder and CEO of Leland) will share proven playbooks for navigating the critical growth stages. You’ll gain practical insights on refining your go-to-market strategy, attracting customers, raising capital, and avoiding common early pitfalls so you can build a strong foundation and accelerate your path to success.

Managing MBA Application Stress (Deck)

Learn from the slides of a past event designed to help you think through the honest realities of the process and buckling down of it all, how to keep your health and life in the foreground even with a lot going on, and how to not think of your health like firewood in service of a work product.

Manage Your MBA Application Stress

As someone who works closely with dozens of MBA applicants every year, one of the biggest differentiators among successful candidates is their ability to manage anxiety from multiple angles. Recommender hasn't gotten back in two weeks? Not sure where to begin on essays? Have to take the GRE or GMAT again after a tough score? Read something on Reddit that made you feel you're destined for rejection? It's a lot. Tons of moving parts, some not entirely within your control. From start to finish, I've seen candidates struggle with everything from sleep to self-worth. But that doesn't have to be you. Taking on the part-time job of MBA applications doesn't mean you have to sacrifice your well-being. This is where functional research and getting a grip on our health can make a world of a difference. Partnering with Rachel—a Certified Health Coach and nutrition expert—to tackle my own health has given me a deeper understanding of how my body works, and how to make good choices. After we speak to the sources of our stress, Rachel will walk us through some key physical and behavioral signs we should be aware of, and targeted strategies to keeping you healthy during (and likely long after) your MBA apps are in. We're hoping to build this event into a long-term series, so this should be the first of many. Look forward to de-stressing with you, and hopefully having some fun too.

Product Management Panel: Creating a Standout Candidacy

​​Trying to land a PM/APM role? Join us as we bring together an expert coaches Parth S., Raghu R. and Bryan R. to help you navigate the recruiting process and learn about work and culture for various top firms. They'll discuss recruiting processes, the work they do, and firm-specific interview tips.

Statement of Purpose Writing Guide & Examples

Learn what separates a good essay from a great one and deconstruct winning SoP essays written by admitted students.

How to Approach the GSB 'What Matters Most' Essay

The Stanford GSB “What matters most to you, and why?” essay is one of the most challenging—and important—prompts in MBA admissions. In this session, you’ll learn how to break down the question, uncover the deeper themes in your own story, and craft a response that is authentic, personal, and compelling. ​Led by Andy P., a Leland coach who has guided countless applicants to top MBA programs, this workshop will give you practical strategies, real examples, and common pitfalls to avoid. Whether you’re just starting your first draft or refining your narrative, you’ll leave with a clearer framework to tackle this iconic essay with confidence.

Attributes you need in a great DMBA Essay

The things admissions committees look for

How to Land a PM offer at Google

​Landing a product management role at Google is one of the toughest challenges in tech—but with the right strategy, preparation, and mindset, it’s absolutely achievable. In this workshop, Rachel T.—a former Senior Product Manager at Google who has conducted 380+ PM interviews and mentored through Google’s G-Mentors Program—will share insider insights on how to stand out throughout the hiring process. ​Drawing on her experience receiving offers from multiple FAANG companies and coaching candidates to land roles at Google, OpenAI, Meta, and Amazon, Rachel will walk you through how to craft your story, master product and behavioral interviews, and demonstrate the leadership and problem-solving skills Google values most. Whether you’re applying for your first PM role or aiming for a senior-level position, this session will give you the frameworks and confidence to succeed.

Management Consulting Thriving Plan

Use this comprehensive framework to combine everything you’ve learned into a personalized, actionable strategy for long-term career success.

Master’s Applications: How to Stand Out Before Deadlines Hit

With application deadlines fast approaching, now’s the time to make your Master’s application shine. In this session, expert Leland coaches Jennifer P. D. (AdCom at University of Wisconsin-Madison), Ash C. (AdCom at Carnegie Mellon University), Amy G. (AdCom Columbia & NYU) will walk you through how to strengthen every part of your application—from your personal statement to your resume and letters of recommendation. ​By the end, you’ll know exactly where to focus your time and how to stand out in a competitive applicant pool—no matter how close deadlines are.

Answering Behavioral Questions using Issue Trees

Turn behavioral interviews into crisp, structured stories with issue trees that put your core message first and make your answers impossible to miss

Product Sense Case Structure

How to structure your product sense case interview

What Good Looks Like - Product Managers

A clear, practical look at the skills and habits that make great PMs and Sr PMs — straight from a product leader.

Mock McKinsey Behavioral Interview (PEI)

Christina B. and Jeremy S. are two of Leland’s top management consulting coaches, and they’re teaming up to help you master McKinsey’s unique behavioral interview style called Personal Experience Interview (or PEI). Often underestimated, the PEI is one of the most pivotal parts of the consulting interview process. If you can tackle the PEI, you can likely ace any behavioral interview from any firm. ​Jeremy will interview Christina live. Learn what exceptional PEI performance really looks like from a former McKinsey hiring manager whose coaching helped 85% of candidates land MBB offers last cycle. We recommend this event whether you’ve kicked off your consulting interview prep process, or you're still deciding if consulting is for you.

Medical School Decider Tool

Unsure which medical schools to apply to? Use our tool to compare different programs based on your top priorities for medical school.