Leland+ Content Library

Introduction to MBA Narrative Brainstorming

Learn to uncover and articulate your personal and professional story—clarifying what drives you, what you’ve done, and where you want to go—to form the foundation for your MBA applications.

Boston Consulting Group: Application Overview

A practical guide to every component of the BCG recruiting process. Learners will gain actionable strategies for crafting strong resumes and cover letters, networking effectively with consultants and alumni, and mastering both case and behavioral interviews.

Columbia Business School: Interview Question Bank

Question bank covering the most commonly asked questions in Columbia Business School interviews.

From Applicant to AI Marketer: Your Blueprint for Landing a Dream Job

Landing your dream job at the intersection of AI and marketing demands more than just a sharp resume—it requires strategic positioning, domain fluency, and an ability to tell your story through data. Join Arthur B., seasoned product marketing leader with experience at Meta, TikTok, Adobe, and now Google AI, to get the inside scoop on what it really takes to break into the AI marketing world. ​Arthur will walk you through how to identify and build the right skills, tailor your narrative for AI-driven roles, and structure your application to land attention in a crowded field. ​Whether you’re pivoting from a traditional marketing role or entering the AI space for the first time, this session will give you a clear blueprint to differentiate yourself and move confidently toward your ideal role.

Writing the STARR Essay

Master the STARR (Situation, Task, Action, Result, Reflection) framework to highlight your leadership, impact, and growth.

Writing the STARR Essay

Master the STARR (Situation, Task, Action, Result, Reflection) framework to highlight your leadership, impact, and growth.

Tailoring Your Story for Different Schools

Adapt your core story for different MBA programs while maintaining consistency and authenticity.

Tailoring Your Story for Different Schools

Adapt your core story for different MBA programs while maintaining consistency and authenticity.

Work With Me!

Learn about personalized coaching options to refine your essays, story, and overall MBA strategy. Get an overview of the personalized coaching options Joshua can offer to refine your essays, story, and overall MBA strategy.

Tailoring Your Story for Different Schools

Adapt your core story for different MBA programs while maintaining consistency and authenticity.

Boston Consulting Group: Firm Overview

An introduction to BCG’s identity, mission, and culture. This module explores BCG’s “One BCG” philosophy, its collaborative and entrepreneurial environment, and how its values of integrity, curiosity, and impact shape its global brand and career experience.

Boston Consulting Group: Networking and Firm-Specific Elements

An in-depth guide to building authentic connections and navigating BCG’s unique recruiting nuances. This module helps learners understand how to network effectively, engage alumni and recruiters with genuine curiosity, and stand out through thoughtful outreach.

AI Marketing: Awareness

Using AI for the awareness stage of the marketing funnel.

How to Break Into YC: Advice from Alumnus

​Getting into Y Combinator is a dream for many founders—but the application, pitch, and selection process can feel opaque and daunting. In this session, join Nick V., co-founder & former COO of Relay (a YC-backed startup) and top-rated Leland coach, as he pulls back the curtain on what makes a YC application stand out. ​Nick will walk you through what YC looks for, how to frame your idea and progress, and what mistakes most founders make (and how to avoid them). You’ll leave this session with sharper clarity and concrete steps to strengthen your candidacy.

Columbia Business School: The NYC Advantage

A deep dive into how Columbia Business School's geographic positioning puts it at a unique advantage.

Inside the Waitlist: How Admissions Really Uses It

• Define what a waitlist decision actually means • Explain why schools use the waitlist (class balancing, yield management, diversity mix) • Common misconceptions (e.g., “It’s a soft reject” vs. “It’s still active consideration”) • How timing, round, and school culture affect outcomes • Typical timelines • High-level do’s and don’ts immediately after being waitlisted

AI Marketing: Introduction

Introduction to the AI in Marketing course.

Columbia Business School: Interview Answer Worksheet

Worksheet designed to help applicants prepare for Columbia Business School interviews by organizing responses to behavioral questions using the STAR framework.

Columbia Business School: Essay Brainstorming Template

A template to help prospective applicants to Columbia Business School brainstorm essay ideas.

AI Marketing: Loyalty

Using AI for the loyalty stage of the marketing funnel.