Leland+ Content Library

The PM Behavioral Interview

Landing a PM job takes more than just technical skills. Master the behavioral questions with insights from an expert PM.

Preparing for IB Behavior Interviews

Master the stories, framework, and strategy that get you an offer at top investment banks.

Networking for a Career in Private Equity

Learn the exact networking strategy that gets you noticed by top private equity firms, even if you don't know anyone in the industry.

Preparing for the GMAT Focus

Learn how to approach GMAT study in a focused, organized way. Note: The "GMAT Focus Edition" is now simply called the GMAT.

Example: Admitted Wharton Essay from a Deferred Candidate

A breakdown of an MBA essay that got a deferred candidate admitted to Wharton, focusing on how they addressed the prompt, "How do you plan to use the Wharton MBA program to help you achieve your future professional goals?"

Example of an AADSAS Application-Activities Section

A thorough example of a filled out AADSAS application Activities section.

Understanding The 2024 GMAT Exam Changes

Listen to a GMAT expert explain how the GMAT has changed in recent years. Note: The "GMAT Focus Edition" is now simply called the GMAT.

Booth Recommendation Letter – Strategic Thinking, Team Leadership, and Growth Mindset

A strong MBA recommendation highlighting the candidate’s analytical skills, ability to lead cost-saving initiatives, and commitment to personal and professional development.

MBA Networking Template – Outreach and Follow-Up Tracker

A structured spreadsheet to plan, track, and personalize MBA networking efforts, including contact logs, follow-up reminders, and school-specific notes.

Wharton TBD Strategy

Learn how to shine in Wharton's group interview with expert tips on structure, tone, and impact.

The Power of Following Up

Why thoughtful follow-ups can set you apart—and how to write ones that actually work.

UPenn Wharton Personal Statement

This undergraduate Wharton essay discusses the admit's journey to social entrepreneurship, aiming to address the education gap in Hong Kong with Wharton's support.

MIT Sloan Additional Essay: Inclusivity & Diversity

In this essay, a Sloan admit describes how they fostered a more welcoming and inclusive environment at a marketing agency in Barcelona by initiating a cultural exchange during lunch.

Recommender Prep Document – Strategy, Strengths, and Story Support

A comprehensive recommender briefing with timelines, school-specific context, and tailored talking points across leadership, product development, and mission-driven impact—designed to streamline and strengthen MBA letters.

MBA LinkedIn Guide

Optimize your LinkedIn to impress admissions committees and future employers alike.

Wharton TBD Strategy and Tips

Learn how to navigate Wharton’s team-based discussion with confidence, clarity, and collaborative impact.

Final Thoughts on Behavioral Interviews

A comprehensive guide to acing your behavioral interviews, with key tips and strategies to leave a lasting impression and land the offer.

Mock Case Study: Unconventional T-Shirt Sourcing

Discover how one brand sourced t-shirts in unexpected ways—boosting margins and brand differentiation.