Leland+ Content Library

10-Week GRE Study Plan

A structured week-by-week GRE prep schedule covering verbal, quant, and practice exams to help applicants stay on track and build test-day readiness.

Deloitte Consulting Cover Letter Example – Pivot from Fashion to Strategy

A tailored MBA cover letter illustrating a transition from fashion to consulting, highlighting transferable skills in analytics, vendor management, and strategic operations.

MIT Sloan Cover Letter – Operations, Analytics, and Collaborative Leadership

A concise, results-driven cover letter describing how the candidate led the development and national rollout of an analytics tool for a global retailer—blending frontline empathy, data science, and cross-functional collaboration.

Recommender Prep Packet – Timeline, Strategy, and Talking Points

A structured slide deck to guide recommenders through the application process, including school-specific expectations, key application themes, deadlines, and detailed examples to help them craft strong, personalized letters.

A Powerful Example of a McKinsey Cover Letter

Craft a compelling cover letter for the Business Analyst position at McKinsey. Showcase your leadership and problem-solving skills to stand out and get noticed.

Transitioning to PM from Consulting

A step-by-step guide on how to leverage your consulting background to break into a PM role, with examples of how your consulting skills can apply to product management.

Framework: Leland's Ultimate Product Design Framework

Leland's top PMs and designers share a proven framework to create intuitive, user-centric products that solve real problems.

Beta Dental Insurance: A Profitability Case

Cracking the profitability case for a dental insurance company? See this example of analyzing the business, identifying key levers, and presenting a winning solution.

Dissecting the 3 Parts of an Interview

Ace your next interview! We break down the three key parts of an interview and give you the strategies you need to prepare for, stand out, and land the job.

The Importance of Behavioral Questions

Learn why behavioral questions are so important in interviews. This guide breaks down what recruiters are looking for and how to craft powerful, memorable answers.

Brainstorming Strategies for Consulting Cases

Learn the core brainstorming strategies you'll need to excel in case interviews. We'll walk through techniques to generate creative and structured ideas.

Company Research: Cover Your Bases

Learn how to research the company you are applying to, starting with the initial research phases.

Interview Prep Mentality

Learn how to approach interviews with the right mindset. We break down the key strategies to prepare for, stand out in, and land your dream job.

Investment Banking Cover Letter Template

Use this fill-in-the-blank template to craft a cover letter that stands out to investment banking recruiters.

How to Answer "Why an MBA?" for Duke Fuqua

A top admissions expert analyzes a successful deferred MBA essay for Duke Fuqua and breaks down how to answer the "Why is pursuing an MBA the right next step for you?" question.

How to Write the Fuqua Community Essay

A top MBA admissions expert analyzes a successful essay for Duke Fuqua and breaks down how to answer the "community" prompt and showcase your "Team Fuqua" spirit.

Framework: Hooked (User Acquisition & Retention)

Learn the "Hooked" model to create products users can't live without. A guide for PMs on user retention, triggers, and variable rewards.

Sample Booth Recommendation Letter – Critical Thinking, EQ, and Resilient Leadership

An outstanding recommendation describing a candidate who consistently exceeded expectations through creative problem-solving, emotional intelligence, and inclusive leadership—highlighting her growth, grit, and MBA readiness.

Case Interview Feedback Rubric – MBB Prep Evaluation Tool

A structured rubric for assessing case interview performance across key phases like framework development, chart interpretation, math accuracy, brainstorming, and final recommendation delivery.

Market Sizing Walkthrough: US Fruit Market Guesstimate

This video breaks down a guesstimate problem: estimating the US fruit market. Learn the frameworks and math you need to ace your consulting case.