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Jobs to Be Done Framework Reference Guide with Multi-Industry Examples

Jobs to Be Done Framework Reference Guide with Multi-Industry Examples

Reference guide covering the JTBD formula, real-world examples across B2B and B2C companies (Spotify, Peloton, Slack, HubSpot, Figma, and more), and quick tips for applying JTBD thinking to your startup. Use this to understand the framework deeply and see how different companies address different jobs for different customer segments.

Angela C.
Angela C.
Synthesizing Interview Discoveries into Useful Insights

Synthesizing Interview Discoveries into Useful Insights

Learn how to consolidate interview data, identify patterns (problem, solution, pain point, language, and buyer patterns), prioritize insights using frequency × urgency framework, validate your JTBD statement with real customer language, and make three critical decisions: Is this worth solving? What's the MVP? Who do we build for first?

Angela C.
Angela C.
The How Might We Framework for Reframing Problems

The How Might We Framework for Reframing Problems

Learn what makes a great "How Might We" statement (broad enough for creativity, narrow enough to be actionable, outcome-focused), see examples from Notion and Loom showing insight-to-HMW transformation, and get tips for writing HMWs that inspire your team.

Angela C.
Angela C.
How Might We Framework Summary Guide

How Might We Framework Summary Guide

Reference covering what HMW is, how to write HMW statements step-by-step, good vs. bad examples with explanations, common mistakes to avoid (prescribing solutions, being too vague, ignoring research), insights for creating your own HMWs, and validation checklist. Use this to turn each key insight into 2-3 different HMW framings and select the most inspiring ones.

Angela C.
Angela C.
HBS MBA Example Successful Essays

HBS MBA Example Successful Essays

HBS MBA Example Successful Essays. Asian Male - Consulting.

Melanie E.
Melanie E.
MBA Recommendation Letter Example

MBA Recommendation Letter Example

MBA Recommendation Letter Example

Melanie E.
Melanie E.
Didn’t Land an MBB Offer? Here’s What to Do Next

Didn’t Land an MBB Offer? Here’s What to Do Next

Not landing an MBB offer isn’t the end of your consulting journey—it’s the start of your next opportunity. In this workshop, Angela C.—a Stanford instructor, venture coach, and former Deloitte Senior Consultant—will share how to turn a setback into a launchpad for success. ​With experience coaching founders, high-achieving professionals, and aspiring consultants, Angela will walk you through practical next steps to strengthen your profile, explore adjacent roles, and strategically position yourself for future cycles or alternative paths in consulting, startups, or venture capital. You’ll leave with clarity, confidence, and an actionable plan to move forward.

Angela C.
Angela C.
Breaking Into Product Management: Real Stories

Breaking Into Product Management: Real Stories

Real stories from product managers who transitioned from other fields

Thang P.
How to Navigate the Product Sense/Discovery question

How to Navigate the Product Sense/Discovery question

​The product sense—or discovery—question is one of the trickiest parts of any product management interview. It tests not only your creativity but also your ability to think strategically, empathize with users, and communicate structured product decisions. ​In this session, Kate X, a seasoned product leader and Leland coach with experience hiring and mentoring PMs at top tech companies, will break down exactly what interviewers are looking for and how to deliver confident, high-impact answers. ​In this event you'll: ​Learn a repeatable framework for tackling product sense questions ​See real examples of strong responses ​Leave with clear strategies to stand out in your next PM interview.

Kate X.
Kate X.
Case Interview Setup: First 5 Minutes

Case Interview Setup: First 5 Minutes

The first 5 minutes set the tone for the rest of the interview. We cover the essential mechanics of the launch: recapping the prompt to ensure alignment, asking high-value clarifying questions, and—most importantly—stating an initial Hypothesis. Learn how to start the case with a strong point of view, just like a consultant starts a project.

Andrew H.
Andrew H.
What Makes a Good Stock Pitch

What Makes a Good Stock Pitch

These slides include tips and examples for how to communicate your market view, differentiated view, monetization plan, risks, and rewards to investors.

Leland Community
Cracking College Admissions: Insights from Experts

Cracking College Admissions: Insights from Experts

​College admissions is more competitive and complex than ever. Between building a strong academic profile, highlighting extracurricular impact, and telling your story authentically, students often wonder what really matters most to admissions officers. ​In this session, you’ll hear from experienced coaches Annabella G. (Columbia), Alex T. (Caltech), Lucy G. (Harvard) who will break down the college application process and share what top schools are actually looking for. We’ll cover how to approach essays and supplements, strategies for building a balanced school list, and ways to stand out beyond test scores and GPA.

Annabella G.
3 contributors
GRE Arithmetic - Percent Bakery Question

GRE Arithmetic - Percent Bakery Question

This is a review for how to structure and solve a percent change question for the GRE.

Andrew C.
Andrew C.
Building a Technical Skills for Non-Technical PMs

Building a Technical Skills for Non-Technical PMs

A practical guide for non-technical Product Managers to build technical fluency and lead confidently in tech-driven teams.

Leland Community
 Making a Law School Prep Plan: How to Ace the LSAT and your Application

Making a Law School Prep Plan: How to Ace the LSAT and your Application

Applying to law school takes strategy—from your LSAT prep timeline to how you craft your personal statement. In this session, expert Leland coaches Eshaan S. and Machmud M. will walk you through how to build a smart, structured plan that sets you up for success across every part of the process. ​By the end, you’ll have a clear roadmap for tackling the LSAT, managing your application materials, and presenting your best self to admissions committees.

Eshaan S.
2 contributors
Sample Written Communications to Supervisor

Sample Written Communications to Supervisor

See real examples of effective emails for status updates, feedback requests, and tough conversations to manage your supervisor’s expectations.

Andrew H.
Andrew H.
Key Tips for Your First 100 Days

Key Tips for Your First 100 Days

Nail your onboarding with a tactical checklist for building essential relationships, setting expectations, and delivering early wins.

Andrew H.
Andrew H.
Key Skills to Prioritize in Year 1

Key Skills to Prioritize in Year 1

Focus your development efforts on the few core competencies—like structured thinking and executive presence—that drive promotions and impact.

Andrew H.
Andrew H.
Working Effectively with Your Supervisor

Working Effectively with Your Supervisor

Master the art of managing up, ensuring clear communication, and securing the guidance you need to thrive on your project.

Andrew H.
Andrew H.
Walk through to Roles in AI — How It Differs from Traditional Tech

Walk through to Roles in AI — How It Differs from Traditional Tech

This guided session introduces you to key roles like research engineer, forward deployed engineers, and different GTM jobs at AI companies and how to think about them.

Angela W.
Angela W.

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