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Breaking Into & Excelling in Product Marketing: Top 10 Proven Attributes of Exceptional PMMs
Product Marketing is one of the most dynamic and impactful roles in marketing. It is also not consistently defined across organizations. Without a clear understanding of what truly drives success, it’s easy to get overlooked for promotions, or miss the mark when trying to break into the role. Join Amy Chou (Former Google & TikTok Product Marketing Exec) and Kevin Au (Former Product Marketing Executive at Bill) for a 45-minute Q&A style discussion. Designed for: Marketers looking to break into PMM, and Current PMMs wanting to level up and accelerate their career growth Together, these two former PMM senior leaders will share insider insights on the Top 10 Attributes of Exceptional PMMs, qualities that separate great PMMs from good ones. You’ll walk away with: What hiring managers really look for when building PMM teams. The critical skills and traits top-performing PMMs consistently demonstrate. Guidance to assess your own strengths and identify growth areas. Real-world examples of how these show up in day-to-day work. Join us and leave with practical tips to elevate your impact and accelerate your PMM growth!
Which AI job is the right fit for me personally?
A guided walkthrough discussing how to view different jobs like research engineer, forward deployed engineers, and different GTM roles and which one might be a fit for you based on your skillset and experience.
What Makes a Good Stock Pitch
Whether you’re preparing for investment banking, equity research, or hedge fund interviews, mastering the stock pitch is essential. In this session, industry expert and coach Bepul S. will break down the core elements of a strong stock pitch and share insights from real-world investing experience. By the end, you’ll understand what differentiates a “good” pitch from a great one and leave with actionable steps to sharpen your own stock pitch skills.
Sample Written Communications to Supervisor
See real examples of effective emails for status updates, feedback requests, and tough conversations to manage your supervisor’s expectations.
Summarizing & Synthesizing (Using ChatGPT)
Learn how AI condenses complex information into actionable summaries and takeaways.
Free
Stanford Law Optional Essay Example — Music
An example of an optional essay response in a successful Stanford Law School application. This essay was written in response to the prompt: "Music has a way of setting tone and mood for any occasion. With this in mind, pick three songs or musical works to be playing in the background as the Admissions Committee reviews your materials."
FAQs for Profitability
An overview of FAQs for profitability frameworks for management consulting.
Case Interview Setup: First 5 Minutes
The first 5 minutes set the tone for the rest of the interview. We cover the essential mechanics of the launch: recapping the prompt to ensure alignment, asking high-value clarifying questions, and—most importantly—stating an initial Hypothesis. Learn how to start the case with a strong point of view, just like a consultant starts a project.
The Jobs to Be Done Framework
Learn what Jobs to Be Done means, how to write effective JTBD statements using the three-part formula, and see real examples from companies like Notion, Airbnb, and Spotify. Understand why knowing the "job" reveals your real competition and transforms how you think about your product.
Customer Discovery Interview Guide: Questions, Structure & Best Practices
Complete interview reference guide with all key questions organized by interview stage (context, jobs to be done, future state), red flags vs. green flags to watch for, and preparation checklist. Use this before every interview to stay focused on learning truth rather than seeking validation.
Synthesizing Interview Discoveries into Useful Insights
Learn how to consolidate interview data, identify patterns (problem, solution, pain point, language, and buyer patterns), prioritize insights using frequency × urgency framework, validate your JTBD statement with real customer language, and make three critical decisions: Is this worth solving? What's the MVP? Who do we build for first?
BCG Casey Chatbot 3 – Novofoods (Mildana)
Practice test 3
US-Style Networking: How To Land a Job in the States
Networking is one of the most powerful tools for landing opportunities in the U.S.—but it often looks very different from what international students and professionals are used to. In this workshop, Leland coaches Fiona T. (expert in finance recruiting), Madhuri M. (former hiring manager at Adobe), and Alyssa T. (Bain consultant) will break down the unique culture of U.S.-style networking and share practical strategies for building authentic connections that open doors to jobs and internships.
Key Tips for Your First 100 Days
Nail your onboarding with a tactical checklist for building essential relationships, setting expectations, and delivering early wins.
Telling Your Story: A 101-Guide to a Successful Personal Statement
This video provides a quick overview of what you will need to accomplish in your personal statement and how to get started
Resume for Knight-Hennessy Scholarship Application
Resume of an admitted Knight-Hennessy scholar
Cracking College Admissions: Insights from Experts
College admissions is more competitive and complex than ever. Between building a strong academic profile, highlighting extracurricular impact, and telling your story authentically, students often wonder what really matters most to admissions officers. In this session, you’ll hear from experienced coaches Annabella G. (Columbia), Alex T. (Caltech), Lucy G. (Harvard) who will break down the college application process and share what top schools are actually looking for. We’ll cover how to approach essays and supplements, strategies for building a balanced school list, and ways to stand out beyond test scores and GPA.
Breaking Into Product Management: Real Stories
Real stories from product managers who transitioned from other fields
Breaking Into Venture Capital Panel
Venture capital is one of the most competitive and exciting career paths in finance and startups—but breaking in isn’t easy. In this panel, you’ll hear directly from VCs who have successfully navigated the recruiting process and built careers at top firms. Our panelists will share how they landed their first roles in venture, the skills and experiences that helped them stand out, and what they look for in future investors. They’ll also discuss day-to-day responsibilities, industry trends, and advice for anyone looking to break into VC. Whether you’re a student, early-career professional, or pivoting from another field, this session will give you the insights and strategies to launch your own path in venture capital.
Successful McKinsey MBA Resume (offers at EY, PWC)
Resume example from an MBA student with a background in media and telecom who got offers at McKinsey, EY, PWC, IQVIA, and others.
