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8 Steps to Complete MBA App: 2) Key Stories/Strategic School Outreach

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Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the second of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will turn your experiences into structured story summaries and begin strategic outreach to students and alumni. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you focused and accountable. By the end, you will have strong, authentic essays and a narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to attend individual sessions if you only need focused help on a specific component(s) of your MBA application. Event 2 transforms your experiences into structured story material and begins meaningful school outreach: • Distill 10–20 high-impact stories from your Life Story Timeline using a structured framework. • Learn how to select stories that reveal leadership, growth, resilience, and character. • Apply tagging to identify recurring themes that will shape your positioning. • Begin outreach to current students and alumni. This is the phase where your raw experiences begin turning into usable material. You move from “I’ve done a lot” to “Here are the defining stories that show exactly who I am.” The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to develop a compelling story bank and begin connecting with your target schools in a thoughtful, intentional way, this is your next step.

IESE Business School Logo

IESE Business School

INSEAD Logo

INSEAD

London Business School Logo

London Business School

ESADE Logo

ESADE

Said Business School (Oxford) Logo

Said Business School (Oxford)

Cambridge Judge Business School Logo

Cambridge Judge Business School

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    8 Steps to Complete MBA App: 2) Key Stories/Strategic School Outreach | Leland