Customer Discovery for Startups - Build what People Actually Want

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57m

Overview

Jobs to Be Done Framework Reference Guide with Multi-Industry Examples

Contributed by Angela C.

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(42)

Stanford | | First Time Founder Specialist | Fundraising & GTM Expert

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Reference guide covering the JTBD formula, real-world examples across B2B and B2C companies (Spotify, Peloton, Slack, HubSpot, Figma, and more), and quick tips for applying JTBD thinking to your startup. Use this to understand the framework deeply and see how different companies address different jobs for different customer segments.

Guide

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Customer Discovery for Startups - Build what People Actually Want

0% complete

57m

Overview

Get 3 days of unlimited access

Unlock this course and hundreds of other exclusive resources on Leland+

Learn the proven customer discovery process to validate your startup idea, understand real customer problems, and build products people will pay for - the same systematic approach taught at Stanford and used by successful founders to de-risk ideas before building. By the end of this course, you'll have completed 10-20 customer interviews, identified patterns showing what problems are urgent and worth solving, and have clear direction on what to build first.