Zeke Lucas
5.0
(10)
Boost Your Sales Career | $20M Revenue Expert | 18 Coached to Success
Studied at Terry College of Business at the University of Georgia
Works at Leland
Successful clients at
Available Thursday at 4:00 PM UTC
Questions? Start chatting with this coach before you get started.
Zeke's Coaching Offerings
Custom hourly · $250/hr
Get help with Skill Building and Interview Prep.
Zeke’s Sales Qualifications
Experience level: Director
10+ people coached for Sales
Zeke has helped clients get into these companies:
Hello and welcome to my profile! With a robust background in sales and growth strategy, I've driven over $200 million in pipeline and $20 million in revenue across various PropTech and SaaS companies. My experience spans from leading sales teams at Oracle to consulting for innovative startups like Corgi and Beagle, where I helped scale enterprise sales and build effective go-to-market strategies. I've coached 18 individuals, helping them excel in sales roles by leveraging my expertise in demand generation, outbound playbooks, and team leadership. Whether you're looking to refine your sales approach or break into a new market, I'm here to guide you every step of the way. Let's connect and elevate your sales career together!
Zeke can help with:
Skill Building
Interview Prep
About Zeke
Dynamic, fast-paced GTM leader who has proven experience as player, coach, and manager: -Top performer at a F100 in Enterprise Sales at Oracle -Built a team of 11 that generated 45% of company revenue, leading to a $330m acquisition -Generated $100m of pipeline in 90 days, while driving 40% MoM revenue growth at most-funded YC start-up -Built a $160k/year (run rate) GTM consulting business in 6 months, specializing on PropTech. I have dense experience in most GTM roles - BDR, BDR Manager, AE, Head of GTM Strategy, RevOps, and Marketing. I've coached 30+ early career sales & marketing folks, helping with these outcomes: (1) Landing their first sales role (2) Improving pipeline generation - messaging, territory planning, multithreading and sequence strategy (3) Getting promoted from BDR --> AE, fast (4) Career transitions Please send your goals ahead of our session. I bring a prepared, positive, and prescriptive coaching style - you will leave with action items after every meeting, and clear direction to make progress.
Why do I coach?
I am a first generation, low-income college graduate. A few people changed my trajectory forever. I believe that all of us can accomplish more when we are encouraged, guided, and supported. My goal is to help you reach your full potential, and chase big, audacious goals you wouldn't otherwise.
Work Experience
University & B2B Sales
Leland
January 2026 - Present
Building Leland's B2B motion.
GTM Strategy Consultant - YC & Category Leaders in PropTech
Various companies
March 2024 - January 2026
Hiring Manager
Built teams, and executed as player/coach, driving over $200m of pipeline & $20m of revenue. Created, tested and refined growth systems for category leading PropTechs: October 2025 - January 2026- Institutional Sales Consulting at Apartment List -Tasked by CSO to validate new vertical, Institutional Sales, for 2026. -Booked 100k units of pipeline in 2.5 months, including 4 of top 30 largest owners. -New team created as a result of consulting engagement. *Executive Reference Available. July 2025 – October 2025: GTM Strategy Consultant @ Corgi (YC S24) / Beagle (Corgi Subsidiary) 90-day consulting engagement based in SF supporting founding team with hiring, ramping, and scaling enterprise sales motion for Beagle, a subsidiary. - Hired & ramped team of 6 Enterprise BDRs - Drove over $100m ARR (1.4m units) in qualified pipeline - 4x'd connect rates, activity, and # of conversations - 40% MoM revenue growth - Built Beagle's multifamily playbook Corgi (YC S24) is the first AI insurance company. *Executive Reference Available September 2024 – June 2025: Regional VP of Sales @ Funnel - Closed 10,000 unit portfolio - Secured paid Pilot with 18,000+ unit portfolio - FY25 Q1/Q2: #1 for Closed/Won, Pipeline, and Activity - FY24 Q3/Q4: Built $7.5m ARR in pipeline during ramp period - more than all other regions combined *Executive reference available. March 2024 – September 2024: Director of Marketing & Sales Strategy @ Peek - overseeing GTM strategy, working with CEO & VP of Sales. *Executive reference available.* Fractionally supported several PropTechs in the $500k–$2m ARR range on outbound. ---
Senior Sales Leader - Demand Generation & Inside Sales
Entrata
October 2023 - March 2024
Hiring Manager
I lead two revenue teams at Entrata: (1) RentPlus Business Development focused on expanding into new markets (2) Entrata Account Executives focused on growing our relationships with current clients & finding new partners for the Entrata Operating system. 5 BDRs,5 AEs, 1 Revenue Operations Analyst Sourced $4.5m+ in revenue Highlights: 4 Promotions on my team Best month in Entrata history for Outbound - 12+ ENTERPRISE meetings set in February - the team set less than 10 TOTAL outbounds in 2023. Rebuilt territories, created Entrata's first outbound playbook, and stabilized team performance. *Executive reference available.
Sales Leader - Business Development & GTM Strategy
Entrata
October 2022 - October 2023
Hiring Manager
Reporting into the CRO & COO- I was part of the GTM leadership team at Rent Dynamics during a hyper-growth period leading up to our acquisition by Entrata. I grew BDR organization from 0 -> 5, driving over a 10x ROI (overhead vs c/w). The BDR team sourced 45% of annual closed/won revenue. As head of demand generation, I launched the top 3 marketing campaigns in Rent Dynamics' 10 year history - 1 campaign generated over $2m in pipeline in a month. Awarded by CEO, CRO, COO, CIO, and CTO the "Think Big & Take Action" values award. Took to BDR team from zero employees to over $6m ARR in first year. -Working directly with CRO, COO and SVP of sales on GTM strategy. -Built our Outbound sales playbook from scratch (Sequences, Cold Call Scripts, Sales plays) -Recruited, Interviewed, and Trained a team of 5 -Created a profit-center: Team Profit / Loss: 10.97x ROI* *based on closed/won revenue vs headcount (base, commission & benefits) Player/Coach: Sourced over $2m ARR as an IC -- 37% of team revenue, sourcing several of our largest clients Team Performance: Beat closed/won quota by 18% in year 1 -- delivered ~$6m against $4.8m target. 2023 H1: 133% of Quota: Delivered $2.57m ARR against a $1.9m ARR target 64,257 Closed / Won units $214k MRR / $2.57m ARR Closed/Won 194 meetings set 113 qualified opportunities found Acquired July 2023, and continued in this role until promoted.
GTM Strategy Consultant
Entrata
June 2022 - October 2022
I was on sabbatical, and sent the executive team at a local SaaS company, Rent Dynamics, a cold email. I joined on a 90 day trial -- reporting into the Chief Revenue Officer, Mike Wolber. I implemented Outreach, built out an outbound playbook, trained the field sales team, and personally reached out to our top 24 prospects.
Enterprise Account Executive
Oracle
November 2020 - January 2022
Enterprise Sales - responsible for driving consulting partnerships with ERP, EPM, SCM, HCM, and CX SaaS customers. Performance: -#2 for closed/won revenue on team of 6 -Fastest sales cycle (30 days) -Largest expansion (300%) -Onboarded, trained, and continuously mentored 6 new hires as a team lead Key Deals: -Landed 60k managed services contract with one of the largest freight brokerage in the world in 30 days from prospecting to close. Expanded contract to 180k ARR in 6 months by working directly with CIO and Chief System Architect on weekly calls. Displaced incumbent service provider Capgemini. -Landed 400k ARR contract with one of the largest (top 3) waste management companies in the world -Worked directly with Oracle's VP of NA Services and VP of NA Sales Operations to spear head the successful project management and renewal of past due "work at risk" contract, resulting in a 220k expansion. This involved leading a team of 15+ financial analysts, contract administrators, and operations analysts to resolve complex contracting and billing dispute with F100 multinational manufacturer of food over the course of 6 months. Services sold: ☁ Cloud Priority Support [Named Technical Account Manager | Prioritized Support Response] ☁ Managed Cloud Services [Regression Testing | 24x7 Process Monitoring | Extension and Integration Support | Business Help Desk]
Team Lead, Enterprise Business Development
Oracle
September 2020 - November 2020
Player/coach, helping ramp new BDRs, while owning a larger quota. Systems Super user for Enterprise BD org of 110, running trainings on ways to use systems, data, and analytics to be more effective.
Enterprise Business Development
Oracle
July 2019 - September 2020
Awarded "Enterprise Territory of The Year" out of organization of 110. Avg. 125% Attainment. Specialized IaaS/PaaS team focused on: Autonomous Database, Augmented Analytics, High-Performance Computing (HPC), Integration, Compute / Storage, DevOps, IoT, and more). Enterprise Software Sales and Solution Selling
Co-Founder, Product
Peachy Screen
May 2018 - December 2018
Won $10,000 to co-found start up supplying film, commerical, and media production companies with exceptional scripts created by GA based writers. I took on this project to explore product management as a career and to revive my dormant interest in creative writing (I started a literary magazine in high school). As a product manager, my primary focus was to connect a primarily remote team of two developers, a designer, and the CEO: 1) Created a knowledge management system by collecting and centralizing data, assets, and knowledge across the team 2) Conducted in-person and virtual customer interviews ranging from 15-45 minutes with our target market. 3) Tracked unit economics and marketing performance over time to include in slide decks for investors 5) User analytics to inform product roadmap 6) Leveraged Agile and short cycle sprints to rapidly meet new requirements
B2C Products, Growth & Marketing Director
Freelance
October 2015 - March 2018
Field marketing specialist for a range of clients ranging from local to F500. Long term contracts: Trade Show Lead Generation for a bathroom remodeler (4 years, seasonal trade shows) Field Marketer / Store Rep for a national probiotic beverage (6 months) Tour Manager doing lead generation at consumer events for a travel agency (6 months) Field Sales Manager for e-cigarette brand, 6 stores (6 months) Notable brands I've had short-term contracts with: 5 Hour Energy | Johnsonville Sausage| Dunkin Donuts | Ford | GMAT
Education
Terry College of Business at the University of Georgia
Certificate, Entrepreneurship + New Venture Management
Activities and societies: Director of Member Engagement for the Society of Entrepreneurs, Won $10,000 to co-found a start up through the UGA Summer Launch program
UGA - Grady College of Journalism and Mass Communication
Bachelor’s Degree, Advertising, Advertising
10 Reviews
Overall Rating
5.0
Zeke has helped clients get into these companies: