
William Rees, PCC
5.0
(12)
Studied at International Center of Coaching
Works at Lyra Health
Not currently taking new clients
About William
Each of us wrestles at times with the feeling we’ve lost our way, or we’ve lost our spark. As a certified, award-winning Life + Career Coach, my specialty is reuniting individuals with their core values, strengths, and passions – so they can thoughtfully and confidently design and enjoy fulfilling lives, careers, relationships, and workplaces. Drawing upon two decades as a prize-winning Filmmaker and Agency Producer for Target, Best Buy, and Subaru – I now shine a cinematic sense of adventure and wonder into the occasionally tricky but ever triumphant journeys of my treasured clients through uplifting, evidence-based Transformational Coaching.
Why do I coach?
The driving vision for the work I do as a coach is to ensure that growth, self-discovery and deeply meaningful change is an ever enjoyable and inspiring adventure. I think too often individuals (and their practitioners alike) frame the work of self-improvement or career development as a bland or brutal chore. The pressures of modern life and careers can be challenging enough, and change is even harder. So when you sign into a session with me as your coach, my aim is that it’ll always feel fun, fascinating and inspiring. You'll walk away with your head held higher and your spirit boosted.
Work Experience

Executive Coach
Lyra Health
March 2024 - Present
Tenured Executive Well-Being Coach providing evidence-based mental flexibility coaching to a consistent roster of over 40 mid to senior-level executives at Apple, Google, Starbucks and Morgan Stanley. Collaborating with multidisciplinary teams to develop customized plans for clients’ personal, professional, and well-being goals.

Instructor
International Center of Coaching
September 2022 - Present
Supporting the renowned learning institution’s 100% student pass rate on The International Coaching Federation’s exams through 1:1 Mentor Coaching and Certified Coaching instruction.

Career & Leadership Coach
Keylight Coaching
December 2020 - Present
Award-winning Personal Coach for international roster of executives, creatives, and entrepreneurs. Corporate & Motivational Speaker presenting on Creative Thinking and Career Development. Lead Member of ICF MN’s Diversity, Equity & Inclusion Committee. Executive Contributor to BRAINZ Magazine of top trending personal development articles.

Producer and Writer
Best Buy
May 2005 - December 2013
Independently led production of internal, broadcast, and in-store marketing projects. Casting, script-writing, and celebrity interviews for award-winning web and television spots. Managed team of 6 editors and animators within the Broadcast Production Department.

Producer
freelance
January 2002 - December 2019
3 time TELLY Award-winner for creation of in-house marketing videos for Target Corporation. Production of broadcast spots for national clients Subaru, H&R Block, Harley Davidson. Creative Direction for agencies Carmichael Lynch, The Nerdery, Inventiv Designs. Writer & Director of 12 prize-winning films screened at over 100 international venues including PBS, Time Warner Cable, and The Slamdance Film Festival.
Education

International Center of Coaching
Certification, Coaching
2020 - 2020
Scholarship Awarded for Well-being Coach Certification, 2021. Life Coach Practitioner Certification, 2020.

Minneapolis College of Art and Design
BFA, Video, Film, Design
1994 - 2002
Activities and societies: Merit Scholarship recipient. VanDerlip Fund award winner in Media Arts. Dean’s List. Computer Literacy
12 Reviews
Overall Rating
5.0
William has helped Leland clients get into The United Methodist Church