Tara C.
5.0
(1)
1 follower
Studied at Michigan State University
Works at Gravi AI
Available Tuesday at 6:00 PM UTC
Usually responds within 2 hours
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About Tara
Tara is a marketing and revenue leader turned AI coach, with nearly 20 years of experience building the systems that power high-growth businesses. She led marketing operations as VP of Marketing Ops at unicorn AppFolio and later served as SVP of Marketing at Centerbase, where she owned demand generation and revenue programs end to end. With 750+ hours of hands-on AI training, Tara specializes in creating efficient pathways to success through clean, reliable data and practical AI innovation. She excels at architecting the digital backbone that supports scalable growth, having built these systems from the ground up. Today, she brings that experience to her clients through her AI training firm, www.gravi.ai, where she helps teams and individuals use AI to work smarter, not harder.
Work Experience
Co Founder
Gravi AI
February 2025 - Present
Gravi AI helps business leaders integrate AI into their operations. Get support with AI strategy, and team training for AI-Literacy and AI-enablement AI enablement, Digital Transformation and +2 skills
Owner, Consultant
Callipy
June 2014 - September 2025
SVP, Marketing
Centerbase
June 2024 - February 2025
Hiring Manager
Sr. Manager, Marketing Operations
AppFolio
July 2021 - April 2023
Hiring Manager
As Vice President of Marketing Operations at AppFolio, I led a multifaceted role that encompassed strategic leadership, innovation, and operational excellence. Responsibilities included: Strategic Planning: Orchestrated and executed comprehensive marketing strategies across various product lines, including Property Management, Investment Management, and Legal sectors. Budget Management: Oversaw the marketing budget, ensuring efficient allocation of resources for optimal ROI and alignment with corporate objectives. Technology & Automation: Spearheaded the adoption of cutting-edge marketing technologies and automation tools, streamlining workflows and enhancing efficiency. Analytics: Leveraged data-driven insights to refine marketing initiatives, optimize performance, and drive business growth. Database Management: Built and maintained a clean, high-quality database of 100% of all ICP and Target Market Accounts, providing critical support for BDRs and sales teams. BDR Operations: Supported Business Development Representatives (BDRs) through enablement, operations, technology and analytics to develop strategies and processes that maximized lead generation and conversion. Team Operations: Managed team calendar and cadences to ensure alignment across marketing and sales teams, fostering synchronization of efforts and a culture of collaboration, and continuous improvement. This role allowed me to blend strategic vision with operational execution, ensuring AppFolio's marketing operations were finely tuned for revenue success in a dynamic and growing SaaS company.
Sr. Director, Marketing Operations
AppFolio
December 2019 - July 2021
Hiring Manager
Director, Marketing Operations
AppFolio
May 2017 - December 2019
Hiring Manager
Sr. Marketing Operations Manager
AppFolio
May 2013 - May 2017
Hiring Manager
Head of B2B Marketing
Lesson Planet
September 2010 - February 2013
Hiring Manager
Oversaw B2B Marketing including Paid, Organic, Social, CRO, Email, and Customer Service.
Education
Michigan State University
BA, Organizational Communications
2001 - 2004
MSU Honors College
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