Co Founder

Gravi AI helps business leaders integrate AI into their operations. Get support with AI strategy, and team training for AI-Literacy and AI-enablement AI enablement, Digital Transformation and +2 skills

Owner, Consultant

SVP, Marketing

Sr. Manager, Marketing Operations

As Vice President of Marketing Operations at AppFolio, I led a multifaceted role that encompassed strategic leadership, innovation, and operational excellence. Responsibilities included: Strategic Planning: Orchestrated and executed comprehensive marketing strategies across various product lines, including Property Management, Investment Management, and Legal sectors. Budget Management: Oversaw the marketing budget, ensuring efficient allocation of resources for optimal ROI and alignment with corporate objectives. Technology & Automation: Spearheaded the adoption of cutting-edge marketing technologies and automation tools, streamlining workflows and enhancing efficiency. Analytics: Leveraged data-driven insights to refine marketing initiatives, optimize performance, and drive business growth. Database Management: Built and maintained a clean, high-quality database of 100% of all ICP and Target Market Accounts, providing critical support for BDRs and sales teams. BDR Operations: Supported Business Development Representatives (BDRs) through enablement, operations, technology and analytics to develop strategies and processes that maximized lead generation and conversion. Team Operations: Managed team calendar and cadences to ensure alignment across marketing and sales teams, fostering synchronization of efforts and a culture of collaboration, and continuous improvement. This role allowed me to blend strategic vision with operational execution, ensuring AppFolio's marketing operations were finely tuned for revenue success in a dynamic and growing SaaS company.

Sr. Director, Marketing Operations

Director, Marketing Operations

Sr. Marketing Operations Manager