
Tanner Merrill
Ex-VC turned founder - I've now helped startups raise tens of millions
Studied at Brigham Young University
Works at AI Startup
Successful clients at

Available today at 3:00 PM UTC
Questions? Start chatting with this coach before you get started.
Tanner's Offerings
Custom hourly · $69/hr
Get help with Fundraising and Venture Capital Strategy.
Tanner’s Startup Founders Qualifications
Experience level: Executive
I've spent years on both sides of the venture table. As an investor at firms including Crosslink Capital, Headline, and Peterson Ventures, I evaluated thousands of pitch decks each year, sat in hundreds of founder pitches, and backed 15+ companies across enterprise software, fintech, and developer tools. I've been in 60+ board meetings and helped founders raise over $75M. I know the exact questions partners ask behind closed doors, how decks get read in the first ninety seconds, and what separates a "yes" from a polite pass. Today I'm a co-founder at ContextOS, a venture-backed enterprise AI infrastructure startup — which means I'm not coaching from a market that's five years stale. I'm raising, negotiating term sheets, and building investor narratives right now, in the same conditions you are. That mix of investor pattern recognition and current founder reality is what I bring to every session: I'll tell you what an investor is genuinely thinking, then
Tanner can help with:
Fundraising
Venture Capital Strategy
About Tanner
I've spent my career on both sides of the venture table. As an investor at firms like Crosslink Capital, Headline, and Peterson Ventures, I evaluated thousands of pitch decks a year, sat in hundreds of founder pitches, and personally backed 15+ companies across enterprise software, fintech, and developer tools. I've been in 60+ board meetings and helped startups raise more than $75M in venture capital over the past four years. I know what makes an investor lean in — and what makes them quietly pass. Today, I'm building at ContextOS, a venture-backed AI infrastructure company. So I'm not coaching from theory or from memories of a market that no longer exists. I'm raising, building, and selling right now, in the same environment you're operating in. I've felt the founder side of the table: the term sheet you're not sure how to read, the partner meeting that goes sideways, the narrative that sounds great in your head but lands flat in the room. That combination — investor pattern recognition plus current operator scar tissue — is what I bring to every session. I help founders build raises that actually close: sharpening the story, pressure-testing the model, fixing the deck, prepping for the questions partners really ask, and navigating the term sheet and negotiation once the offers come in.
Why do I coach?
Sitting on the investor side, I watched the same thing happen over and over: genuinely strong companies stumbling in the raise — not because the business was weak, but because no one had ever shown the founder how the process actually works from the other side of the table. Most founders are raising for the first time. The investors across from them have done it thousands of times. That asymmetry isn't fair, and it costs founders real money, real ownership, and sometimes the company itself. I'd see a great team take a bad term, misread a stall as interest, or bury their best point three slides too deep — small, fixable things that a single honest conversation could have solved. I coach to close that gap. Now that I'm a founder raising myself, I feel that asymmetry from the inside too, and it's only made me more convinced that founders deserve someone in their corner who has genuinely been on both sides. The best advice I ever got came from people who'd done it before and were willing to be direct with me. That's what I try to be for the founders I work with — a candid, experienced voice who tells you what an investor is actually thinking, so you walk into the room knowing exactly where you stand.
Work Experience

Chief of Staff
AI Startup
May 2025 - Present
I lead fundraising and GTM Strategy at ContextOS (contextos.com)

Investor
Peterson Ventures
March 2024 - May 2025
Investments / Board Observer: Clearjet, CascadingAI, Griptape, Two Boxes, Buildcheck, Stablecore

Associate
Crosslink Capital
March 2022 - March 2024
Investments / Board Observer: Arturo, Carketa, Darkhive AI, LearnLux, Truss Payments, UserEvidence, X-Bow Systems

Analyst
Headline
February 2020 - March 2022
Investments / Board Observer: LucidLink, DBeaver.io, Respond, When I Work

Growth Equity
University Growth Fund
2019 - 2020

Investor, Venture Capital
Album VC
April 2018 - September 2018
Education

Brigham Young University
Bachelors of Science (B.S.), Economics
2016 - 2020
Activities and societies: Marriott School of Business Finance Society
2 Reviews
Overall Rating
5.0
Tanner has helped Leland clients get into Morgan Stanley