Sophie H.

Sophie Helfend

5.0

(4)

New York University Logo

Studied at New York University

The Art of Broth Logo

Works at The Art of Broth

Successful clients at

Not currently taking new clients

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Work Experience

The Art of Broth Logo

CEO & Co-Founder

The Art of Broth

October 2023 - Present

Food & Beverage Specialist: Deep knowledge of the food and wellness space, particularly in functional foods, clean label products, and alternative hot beverages. Product Development Leader: Experienced in taking a product from concept to market, including formulation, packaging, pricing, and positioning. Supply Chain & Production Savvy: Understands the intricacies of sourcing, manufacturing (including co-packers), and fulfillment, with experience solving real-world operational challenges. Founder with Vision: Created a premium, wellness-forward broth brand rooted in heritage and modern design, with a clear purpose and narrative. Storytelling Expert: Master at using brand storytelling to build trust and connection—especially helpful for mentees learning to pitch or position a product. Marketing & Sales Strategist: Skilled in omnichannel marketing, digital strategy, influencer outreach, and building a direct-to-consumer business. Financially Literate: Strong grasp of pricing strategy, margins, P&L, forecasting, and funding—able to mentor others in building profitable business models. Contract & Partnership Negotiator: Seasoned in navigating B2B partnerships with major corporations (e.g., tech campuses, hotels, airlines), and negotiating with distributors like Vistar and Compass. Scalable Systems Thinker: Sets up systems and operations that allow for scaling without sacrificing quality or brand integrity. Bootstrapped & Resourceful: Knows how to do more with less, leverage relationships, and creatively solve problems—ideal for advising scrappy founders. Growth-Focused: Always thinking about the next opportunity—be it product expansion, new markets, or strategic partnerships. Resilient & Adaptive: Transparent about failures and pivots, making her mentorship authentic and grounded.

SOSV Logo

Manager, Business Development

SOSV

January 2023 - October 2023

Strategic & Analytical Skills Proficient in financial modeling, forecasting, and valuation Deep understanding of market sizing (TAM, SAM, SOM) and competitive analysis Skilled in identifying and communicating unique value propositions and scalable business models Fundraising Expertise Successfully pitched and secured funding from venture capital firms Developed investor-ready pitch decks, data rooms, and cap tables Navigated multiple stages of due diligence, term sheet negotiation, and capital structuring Experienced in pre-seed, seed, or Series A fundraising rounds Operational & Leadership Acumen Built and scaled a company from idea to revenue-generating business Demonstrated ability to hire, lead, and retain high-performing teams Managed cash flow, burn rate, and runway in alignment with growth milestones Established KPIs and OKRs to drive performance and track progress

SOSV Logo

Digital Media Associate

SOSV

April 2022 - January 2023

IBM Logo

Sales

IBM

May 2021 - July 2021

Sales Strategy & Execution Proven track record in B2B sales, enterprise accounts, or solution selling Experience managing a full sales cycle: prospecting, qualifying, presenting, negotiating, and closing Ability to build and execute account plans aligned with client needs and IBM’s strategic objectives

Hawke Ventures Logo

Marketing

Hawke Ventures

June 2020 - August 2020

Strategic Marketing Expertise Skilled in developing and executing integrated marketing strategies across digital, print, and experiential channels Proficient in market research, competitive analysis, and consumer behavior insights Experienced in brand positioning, messaging frameworks, and value proposition development

Education

New York University Logo

New York University

Business, Technology, and Social Neuroscience

2019 - 2022

Grade: Senior

4 Reviews

Overall Rating

5.0


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Sophie H.

Sophie H.

5.0

 
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