Shuang L. | Leland

Shuang Li

5.0

(1)

Studied at Carnegie Mellon University

Works at Snap Finance

Successful clients at

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Work Experience

Product Design Team Lead

Snap Finance

August 2021 - Present

Leading the design strategy for Snapchat+, driving its growth to 14M subscribers and solidifying it as Snap’s flagship non-advertising revenue product. Pitched product innovations directly to CEO Evan Spiegel and executive leadership, optimizing the subscription funnel and shaping the product through Data and Research. Directed the design of Snap’s Ad Formats, a key product area of our $5B ad business. Pioneered Sponsored Snaps, an industry-first format that transformed brand engagement on Snapchat. Developed native, organic ad solutions for major brands, e-commerce, and SMBs. Regularly present design strategies and product innovations to Snap’s CEO, influencing key product and business decisions.

Senior Product Designer

Google

January 2018 - July 2021

Led end-to-end design for key initiatives across Google Ads, Google Shopping, and Chrome, driving business growth and user engagement. Spearheaded and scaled Google Ads Smart Campaigns to help small businesses advertise on Google, streamlined product discovery and price tracking on Google Shopping, and crafted engaging browsing experiences tailored for Gen Z on Chrome.

Design Consultant

expii

May 2016 - September 2016

As a founding designer, I collaborated closely with founder Prof. Po-Shen Loh to bring his vision of making math and science more accessible worldwide. I led branding efforts and redesigned the core knowledge graph, transforming it into a more engaging and personalized learning experience for students.

User Experience Designer

IBM

September 2014 - December 2017

Led the design of several AI-powered products for IBM Watson, making its services more accessible to non-technical enterprise users. Delivered intuitive, user-friendly solutions that bridged complex AI capabilities with seamless user experiences.

Shuang was also given offers to work at