
Shanil W.
5.0
(6)
Startup Mentor | 15 Years as Entrepreneur | Scale to 8-Figures
Studied at Texas A&M University - College Station
Worked at Allgoods
Successful clients at
Available Monday at 3:30 PM UTC
Questions? Start chatting with this coach before you get started.
Shanil's Coaching Offerings
Build a Successful Startup — In-Depth Founder Support
Expert coaching to help you achieve your entrepreneurial goals
$1,68320h of coaching
Early-Stage Startup Coaching — Fundraising, Building, Growth
Best for early-stage founders trying to fundraise, build, hire, or grow
Starting at $470.255h+ of coaching
Custom hourly · $99/hr
Get help with Business Strategy Development, Branding, and .
Shanil’s Startup Founders Qualifications
Experience level: Executive
With over a decade of experience in the startup ecosystem, I've successfully led and founded multiple ventures, where I drove significant growth and innovation. As the CEO of Cannify, I grew a team of 55 to achieve double-digit top-line growth, servicing over 2,000 retailers and 700 brand partners, scaling to over $50mm. This latest venture was B2B and heavily focus on connecting brands with retailers, with complexities of running a showroom, warehouse distribution, and managing over 5K SKUs. I’m a founder strategy mentor who helps early-stage founders gain clarity, build profitable business models, and turn chaos into strategy. I can help in any of these key areas: • business model development • unit economics • get-to-market/go-to-market • storytelling • market awareness • creative problem solving I’ve worked across consumer brands, marketplaces, e-commerce, retail, and B2B startups. I’m hands on and very approachable.
Shanil can help with:
Business Strategy Development
Branding
Ideation
Go-to-Market Strategy
About Shanil
Entrepreneur, builder, and creative-minded operator. I’ve been a founder/entrepreneur for 15 years in both D2C and B2B businesses, scaling my last company to over $50M. I’m now temporarily spending time on advising up to 3 startup founders to help with any of these key areas: -Business strategy -Business model creation -Unit economics -Branding -Go-to-market strategies -Distribution/supply chain -Inventory management -Purchasing/merchandising -P&L management
Why do I coach?
I enjoy learning from other people’s journeys and want to pay it forward. I love spending time with founders and helping them to avoid mistakes I’ve made.
Work Experience

Founder/Managing Partner
CX Collective
January 2019 - Present
We invest in companies and teams that are maniacally focused on the end consumer experience. Portfolio companies: Jinx, Deel, Grin, Fabric, Skydrop, Lunchbox, Dog Drop, Recess, Party Slate, and more.

CEO
Allgoods
January 2020 - October 2025
*Formerly Cannify* The Modern Wholesale Platform Connecting Best Brands to Independent Retailers. Led a team of 55 to double digit top-line growth (8-Figures) within 5 years, servicing over 2000+ retailers and 700+ brand partners.
CEO/Co-Founder
Roomify
January 2012 - January 2019
Roomify is a digitally native brand that makes it simple to outfit your space - with all of your room essentials, all in one bundle. Scaled from inception to 7-figures, supplying over 20K bundles to across hundreds of colleges nationwide. Featured on Forbes 30 Under 30.
Education
Texas A&M University - College Station
Bachelor's degree
2007 - 2012
6 Reviews
Overall Rating
5.0
Shanil has helped Leland clients get into , 'None