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Package Description:
A strong investment thesis is the backbone of any successful ETA journey. This package helps you transform your goals and insights into a polished, investor-ready strategy. With expert coaching, you’ll identify the right industries, acquisition criteria, and rationale that set you apart from other searchers. By the end, you’ll be confident in articulating your thesis to investors and using it as your north star throughout the acquisition process. Key components of this package can include, but aren’t limited to: • Clarify your goals, background, and investor alignment to shape your unique perspective. • Evaluate industries and sub-sectors that fit your criteria and strengths. • Translate insights into a differentiated thesis that resonates with capital providers. • Refine your narrative for clarity and confidence when pitching.
What you'll get from this package
Investor-Ready Investment Thesis (2–3 page polished document)
Industry Mapping & Criteria Matrix
Differentiated Value Proposition Narrative
Additional details
Coaching delivered via live sessions.
Services included:
Thesis Development
Talk to a team member
Schedule a call with a Leland team member who can help you explore your options.
Schedule a call
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Offered by Seth S.
Joined September 2025
CEO of CRU | 15+ Years in Franchising | Search Fund Expert
Welcome to my profile! With over two decades of experience in the restaurant and franchise industry, I bring a wealth of knowledge to aspiring search fund entrepreneurs. As the CEO of CRU, one of the largest franchised nightlife chain in the US, and former President of Sunrise Restaurants (a division of WKS Restaurant Group), I have honed my skills in operational excellence and financial performance across multi-unit businesses. My background as a Vice President at GE Capital, where I originated loans for 30 different franchised restaurant brands, equips me with a unique perspective on financing and scaling businesses. Having coached 18 individuals, I am passionate about helping you navigate the complexities of search funds and achieve your entrepreneurial goals. Let's connect and strategize your path to success!
$1,900
5h of coaching