Saskia Battersby
5.0
(3)
Studied at Simon Fraser University
Hiring Manager at Thinkific
Successful clients at
Not currently taking new clients
Work Experience
VP Product
Thinkific
October 2023 - October 2024
Hiring Manager
* Defined product strategy across a complex business of 4 product lines: a traditional self-serve B2B2C offering, a sales led solution for SMB, a payment processing platform and a newly launched Link-in-bio solution. * Leader of a 12-person org including a Senior Director, 10 Product Managers and 2 Project Managers. * Pivoted from an initiatives focused PM structure to a product area of focus one, giving the team the autonomy to ideate, innovate and create multi-quarter roadmaps, solving for unmet needs. * Doubled the number of quality features delivered each quarter by revamping the product planning process through set milestones, clear accountability, and roadmap alignment across R&D and GTM. * Delivered easy to adopt marketing product features which improved PLG leading to new customer adoption and flattened the downward decline. * Reset and reactivated the PLG business model, central to the company’s strategy to achieve scale, resulting in increased customer activation * Engaged Wes Bush, a PLG thought leader, to facilitate the development of best practices and frameworks to unlock customer and ARR growth. * Built an AI Enablement team to accelerate the delivery of generative AI features across the portfolio. * Shipped multiple AI features such as: AI powered emails & landing pages, video transcriptions and AI generated quizzes. * Appointed PM and development team to the SMB product, shipping fit for purpose features that increased the win rate * Revamped the relationship between product management and product marketing to support a project to increase adoption of the payment platform Business-to-Business (B2B), Team Management and +9 skills
Head of Product
Argus Controls
April 2022 - August 2023
Hiring Manager
* Recruited by the CTO to support the organizational pivot from a bespoke solution customized for each customer to a product first business generating ARR growth. * Stood up the company’s first product team from ZERO to 3 Product Managers. Instituted best-in-class frameworks, processes, customer feedback loops and GTM strategies. * Shortened customer onboarding time from 6 hours to 1 hour, by delivering a revamped UX. * Increased NPS by 25%, by delivering a modern, simple interface for non-technical users. * Delivered Zero to 1 SaaS analytics solution for crop monitoring and optimization. * Created a GTM narrative to reposition the business as an “Innovator”, as a counter to any legacy bias. * Revamped the hardware development process from a slow waterfall model to Agile, resulting in tangible progress on a flailing multi-year project and clearer progress reporting for the leadership team. Leadership, Product Management and +14 skills
Coach/Mentor
Self Employed
May 2018 - April 2022
* Large Communications & Media Co: Defined and implemented processes to maximize outcomes of a $5M research investment. Successful adoption across multiple research investment projects. * Large Health Authority: Researched and defined a comprehensive business case for a new product offering, which has since been funded, implemented and is seeing growth in the market. * Product Coaching: Multiple organizations lacking established practices. * Product Led Coaching: Organizations pivoting from providing bespoke services to becoming product first. Competitive Analysis, Product Delivery and +6 skills
Director, Product Management
Visier
October 2014 - April 2018
* Recruited by the Chief Strategy Officer to lead the core SaaS product offering. * Revamped the release planning process to ensure customer centric feature delivery of not only new features but also continuous improvement of existing features resulting in NPS of 70+. * Delivered high impact features that enabled HR to deeply understand their impact across many HCM functions from recruiting efficiencies, total rewards cost control and employee retention. * Successfully innovated a solution that connected HR metrics with business metrics allowing HR to showcase their business impact within their organization and earn a seat at the leadership table. * Revamped the roles and permissions solution to meet security standards within large enterprises. * Achieved on-time and on-budget delivery of community site, including engaging and managing third party resources to execute its development. * Transformed the product planning process of a then early startup, adopting and rolling out Jira across the organization. Leadership, Competitive Analysis and +9 skills
Director of Product Management
Avigilon
January 2014 - October 2014
• Product Manager of the Video Analytics solutions, leveraging machine learning (ML) to provide cutting edge innovation for video security. * Led the integration of acquired Video Analytics technology into existing camera technology, bringing new cameras to market within 6 months while minimizing costs of EOL or acquired inventory. • Working closely with Product Marketing and sales to see 300% growth of Video Analytics into Avigilon customer base. Leadership, Competitive Analysis and +9 skills
Education
Simon Fraser University
MBA, Management of Technology
2003 - 2003
Victoria University
Bachelor of Science - BS, Computer Science
1994 - 1999
3 Reviews
Overall Rating
5.0
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