Sara Becker
Land Startup Roles | Former SDR Hiring Manager | Career & Interview Coach
University of Michigan - Ann Arbor
Faire
Successful clients at
1.1k
Expert mins
Available Friday
Starting at 7:00 PM UTC
I may reach out for alternative time slots in these windows once booked.
Questions?
You can start chatting with Sara before you get started.
Hi, I’m Sara — a sales & marketing leader, coach, and career storyteller. With over a decade of experience across sales, marketing, and team leadership, I’ve helped people land roles in tech, grow in their careers, and find clarity at pivotal inflection points. My coaching style is strategic, supportive, and honest. Whether you're navigating a career pivot, preparing for interviews, or ready to advocate for that next raise or title, I’ll help you frame your story and own your value—especially if you’re transitioning into tech, marketing, or sales. I've coached dozens of professionals, from early-career job seekers to women stepping into leadership, guiding them through everything from resume polish to confidence-building and negotiation prep. I'm particularly passionate about working with folks in transition: those shifting industries, re-entering the workforce, or feeling stuck in their current role. Let’s work together to position your experience with clarity and confidence, and help you make your next bold move.
Sara also coaches for Career Coaching, Sales, and College. View all.
Work with Sara
Sara’s Startup Careers Qualifications
Experience level: Associate
Sara has helped clients get into these companies:
I've worked in the start-up space for almost six years now, and it hasn't been a straight line. I've changed roles, switched teams, and taken on work that didn't have a job description yet when I started it. That kind of shifting around is just normal at a startup, and I've had to learn how to do it well instead of just white-knuckling through it. That's mostly what I help people with. If you're trying to get into the startup world for the first time, or you're already in one and need to move into a new role or team, it's the same problem underneath: nobody hands you a map, so you have to be able to explain clearly, to yourself and to whoever's hiring you, where you're headed and why you're the right person for it. I've helped people land their first job in tech, get promoted a few years in, move from SDR roles into AE, AM, and Success roles, and land offers at places like OpenAI, Customer.io, and Culture Amp. What I bring is knowing what it actually feels like to be in the middle of that kind of change, what's important to the leaders you want to win over, and how to use storytelling to seal the deal.
Sara can help with:
AI Fundamentals
Cover Letters
Interview Prep
LinkedIn Review
Resume Review
Why do I coach?
I coach because I’m passionate about seeing others thrive—especially during moments of transition, growth, or uncertainty. Over the past decade, I’ve built a career in sales and marketing, grown into leadership, and made a few big pivots along the way—including breaking into tech from a non-traditional background and carving out a path that didn’t always look “right” on paper. Through it all, what’s given me the most energy has been supporting others on their career journeys, helping them find clarity, build confidence, and tell their stories in ways that reflect who they are and what they’re capable of. I especially love empowering women, early-career professionals, and those looking to pivot or change tracks. Many of the people I coach already have the skills: they just need help framing them, building confidence in their story, and advocating for the value they bring to the table. Whether you're trying to land your first tech job, reposition your experience, or go after a new role that feels just out of reach. I’m here to help you make it happen. If you’re feeling ready for a shift, or even just curious what’s next, I’d love to work together.
Work Experience
Customer Marketing Lead
Faire
February 2025 - Present
Built and actively lead the customer marketing function aligned to Faire’s core customer and product narrative: illustrated through our product tools, community engagement, and educational content.
Senior Business Program Manager – Innovation & Enablement
Faire
November 2023 - February 2025
Interviewer
• Developed enablement programming for priority product launches, sales foundations & goaling structures, tripling team confidence and driving adoption for GTM product and motion changes. • Created scaled educational resources like video libraries, weekly newsletters and dynamic resource hubs to enhance engagement and accessibility via Notion, Guru, Loom, Workramp, Rise360 etc. • Led & produced SKO events in '24 & '25 with 95%+ satisfaction rates, strong results in alignment to stakeholder objectives and successful cross-functional collaboration with GTM leadership.
SDR Sales Manager
Faire
July 2021 - November 2023
Hiring Manager
NAM & AUS Teams • Built and scaled high-performing teams, recruiting, training, and developing over 10 new hires, achieving 100%+ attainment QoQ. • Boosted conversion rates through strategic playbooks, increasing CVR by 7-15pp through account score modeling and cold call optimization. • Partnered with marketing for MQAs, driving pipeline engagement and conversion through nurture campaign content.
Account Executive, EMEA
Faire
November 2020 - June 2021
Interviewer
Account Executive for Faire Brand Partnerships team - focused on launching our United Kingdom market and building team from the ground up.
Custom Trips Consultant
Backroads
July 2018 - November 2020
• Strategizes and delegates 50+ simultaneous custom trip projects from pitch to product execution. Including creative experience design, b2c sales & service, budget analysis, inventory strategy, problem solving, marketing strategy and fast paced cross-functional management. • Manages Book of Business of 500+ VIP & Corporate group clients; including organized communication, sales tactics, Salesforce expertise. • Key player in accounts related to social impact and business development partners.
Brand Partnerships, Strategic Accounts
Backroads
April 2018 - November 2020
• Source & secure brand projects with strategic key partners • Responsible for partnership relationships; negotiation lead • Collaborates cross-functionally with exec, marketing & operations teams to strategize, forecast and implement project goals.
Event Manager
Sofar Sounds
October 2017 - March 2023
Sofar San Francisco Artist Review Team Member, 2017-2019 • Researched and curated list of artist talent for Sofar San Francisco shows with City Directors and small team of 2-4 others. Reviewed over 2000 artists and 20 West Coast venues for talent. Sofar San Francisco/Oakland Show Lead & MC, 2017-2020 • Hosts and runs logistics of 2-3 shows per month (over 50 shows) in the Bay Area. Master of Ceremonies for each show worked, responsible for artist relations, audience engagement and orchestration of show timeliness and flow.
Guest Services Team Member
Backroads
October 2017 - July 2018
Consultant
International Connector
January 2014 - July 2018
• Consulted and collaborated with a group of young, globally diverse leaders on think tanks for social impact, millennial innovation, tourism and youth through marketing, management etc. • Organized and generated all think tank reports for client facing presentation. • Participant and contributor to over 10 think tank exercises targeted at creative strategy & marketing for projects/clients.
Trip Leader
Overland
June 2011 - August 2017
(Locations included NE USA, Costa Rica, Argentina, Chile, Tanzania, Germany, Spain, Italy, Austria) • Led 10 multi-week immersive and outdoor trips (2-4wks) of 12 students (age 16-18), while handling responsibility in making medical, logistical and evaluative decisions in stress or everyday actions. • Mastered co-leadership skills through effective communication, teamwork and delegation of tasks. • Received excellent reviews from 120 students, 4 co-leaders and office staff through providing positive and encouraging energy for trip challenge, teachable moments and overall group dynamic. • Traveled extensively for trip logistics; utilizing foreign language, cultural immersion and travel intel. • Managed budgets from $1,500 to $20,000 to provide for all necessities for clients/trip logistics. Outside Magazine's "Best Places to Work 2014" & "Best Places to Work 2015"
Education
University of Michigan - Ann Arbor
Bachelor of Arts (B.A.), International Studies (International Security, Norms & Cooperation) & Spanish
Activities and societies: Kappa Omega Alpha (Pre-Law Professional Fraternity), Childreach International USA, AIESEC Michigan
Universitat Pompeu Fabra
Advanced Spanish Studies
5.0 average review
19 reviews
Overall rating
Sara has helped clients get into these companies:
Offerings
Custom hourly·$99/hr
Get help with AI Fundamentals, Cover Letters, and .
Sara also coaches for Career Coaching, Sales, and College. View all.