About Sal

I’m Sal Hernandez, a sales and leadership coach who’s spent the last decade building teams, developing leaders, and helping people realize what they’re actually capable of. I’ve led large sales organizations at Yelp, USA Today Network, Angi, and across the tech and digital marketing world, and the one thing that’s always stood out to me is this: people don’t grow when they’re just told what to do. They grow when they feel supported, challenged, and understood. My path hasn’t been perfect, and that’s actually what shaped my coaching style. I’ve been through tough environments, career pivots, burnout, rebuilding seasons, and major wins. I know what it feels like to carry pressure from work while still trying to show up for your family and yourself. I know what it feels like to lead a team that’s stuck, or to step into a new leadership role and wonder if you’re doing it right. I coach from experience, not theory. I work with new and emerging sales leaders who want to build confidence, communicate with clarity, and create teams that actually want to follow them. I focus on mindset, accountability, and real leadership skills like giving feedback, having direct conversations, setting expectations, and building a culture where people rise together. My approach is honest, warm, and focused on helping you take action without overthinking. Outside of coaching, I’m a dad, husband, lifelong learner, and a Leadership Studies graduate who’s now finishing a master’s in Organizational Development at the University of the Incarnate Word in Texas. If you’re looking for a coach who understands the pressure of leadership, the drive to grow, and the need for life to feel balanced while you chase big goals, I’d love to work with you. Your next step might be closer than you think.