Piers Fawkes
5.0
(1)
Helping Teams Sell Smarter with AI-Augmented Strategy
Studied at University of Greenwich
Works at Fodda
Successful clients at
Not currently taking new clients
Piers’s AI for Sales & Marketing Qualifications
Experience level: Executive
Welcome to my profile! With over two decades of experience in AI and innovation, I specialize in helping sales and marketing professionals leverage AI to transform their strategies and drive growth. As the founder of Fodda and former leader of PSFK, I've guided Fortune 500 companies like Apple, Google, and Nike in anticipating market shifts and implementing cutting-edge AI solutions. My expertise in building AI-driven research platforms and trend forecasting tools has empowered executives to turn foresight into actionable strategies. Having coached several individuals in AI for sales and marketing, I'm here to help you harness the power of AI to enhance your business outcomes. Let's connect and explore how we can elevate your sales and marketing efforts with AI!
Piers can help with:
Ad Copywriting
AI Agents
AI Automation
AI Fundamentals
AI Graphics Creation
CRM Automation
Email Marketing Automation
Freelancing
Lead Generation & Scoring
Marketing Analytics
Outbound Automation
Personalization & Segmentation
SEO & Content Marketing
Work Experience
Founder, AI Solutions Architect
Fodda
November 2025 - Present
I’m building Fodda, a context infrastructure layer that helps AI systems reason with structured, expert-curated human insight rather than relying only on generic model training or web data. Fodda turns expert knowledge - including trends, frameworks, and domain-specific judgment - into AI-ready knowledge graphs that can be accessed via chat or API. These graphs encode not just information, but relationships, priorities, and bias, making AI outputs more explainable, grounded, and useful. The focus is deliberately not on building another AI platform or interface. Instead, Fodda is designed to sit beneath copilots, internal tools, and agentic systems as a trusted context layer that supports better reasoning. This work builds on two decades of experience running PSFK and working with brands, agencies, and enterprises on trends, innovation, and emerging technology.
knowledge analyst
Waldo
June 2025 - February 2026
At Waldo, I led the design and delivery of the platform’s AI-driven trends and insights capability — building systems that scan signals, apply pattern recognition, and surface emerging themes for enterprise use. My role combined AI product design, content architecture, and go-to-market storytelling, helping position Waldo’s intelligence as both a product feature and a sales/marketing asset. Key contributions: System Design: Created an automated research and trends workflow that connects raw data sources (news, social, industry feeds) to patterns and actionable insights. User Experience: Shaped the Insights Alerts dashboard concept, ensuring users see tailored trend context when logging in. Market & GTM Support: Developed supporting materials — newsletter previews, sales briefs, and client “heads up” reports — to help sales/CS teams bring insights into conversations. Advisory & Network: Provided cross-functional input to product, sales, and marketing, while introducing Waldo leadership to senior executives and partners from my PSFK network. 2026 Trends Report: Led analysis, workflows, and build-out of Waldo’s flagship foresight deliverable, delivered Sept 2025. Waldo Trends Graph: I created a RAG graph to test the idea of on-demand insights with the company's customers. AI Knowledge Management Systems, Trend Analysis & Foresight and +3 skills
Strategic Projects, Gen AI
PSFK
June 2021 - Present
Since late summer of 2022, I have been building generative AI systems, tools and platforms: Broadmind (2024-2025): Developed a corporate tracker utilizing machine learning to analyze and alert users on major corporate announcements like earnings reports. Trend God (2023-2025): Built a cutting-edge system that employs proprietary data to generate comprehensive trend and scenario reports rapidly. PSFK.com (2022-Present): Manage a client portal focusing on trend and innovation content, integrating both human and ML research to develop new content, copy, and imagery. Eventmind (2024-2025): Engineered a tool trialed by top organizations such as Ascential, Group Black, Medialink, Possible, and SAP at various events and conferences. The Prompt (2022-2023): Created an automated email newsletter platform delivering weekly updates to subscribers. Broadmind Consulting (2023): Developed AI tools for research and media companies like NelsonHall, Freedonia, and Skift, including chatbots and PDF applications. The Earnings Call Podcast (2023): Initiated an automated process for finding and analyzing financial statements of major companies. The Earnings Call Report (2024): Enhanced the podcast's methodology to generate analytical newsletters immediately following corporate earnings calls. Click & Solve Books (2023): Innovated within print media by embedding QR codes in out-of-copyright whodunnit books, such as Sherlock Holmes in "The Hound of the Baskervilles", enabling interactions with AI avatars of the main characters; available on Amazon. Generative AI, AI Solutions and +5 skills
Co-Founder, Product
Wallkit Paywall
January 2017 - Present
I co-founded Wallkit, a subscription platform designed for media companies and digital content owners, with my friend Tim Roho. The platform helps publishers set up cloud-based systems to manage subscriptions, share sales data, and generate revenue through content partnerships. Built a CRM-first platform that enables publishers to manage subscribers, optimize sales, and improve retention with a seamless experience. Designed monetization systems that allow content owners to generate recurring revenue and create new business models. Collaborated with Tim Roho on product and strategy; today I serve as an advisor while Tim leads day-to-day operations. Product Development, Startups and +1 skill
AI Innovation Fellow
PSFK
June 2004 - Present
I founded and led PSFK, a globally recognized consultancy that helped Fortune 500 companies and global brands understand and act on emerging technologies, cultural shifts, and market trends. Over two decades, PSFK became a go-to partner for executives in tech, retail, lifestyle, and consumer goods sectors looking to turn foresight into strategy. Highlights: Strategic Guidance: Helped companies like Apple, Google, Nike, and Walmart anticipate shifts and shape digital transformation strategies. AI-Powered Insights: Built early AI-driven research platforms (including PSFK IQ) that delivered business intelligence and decision support to marketers and executives. Thought Leadership: Published flagship reports, hosted conferences, and moderated executive forums that positioned PSFK as a leading voice on the future of technology, consumer behavior, and AI. Research & Foresight: Directed global trend projects spanning retail, automotive, and consumer goods — guiding clients from signal scanning to product and marketing innovation. Market Trends: Led trend forecasting initiatives that helped brands spot cultural and consumer movements early and translate them into growth opportunities. Generative AI, Strategic Forecasting and +6 skills
Education
University of Greenwich
Ba Hons, Business & Marketing
1989 - 1993
1 Review
Overall Rating
5.0
Piers has helped Leland clients get into Uber AI