
Peter McAvoy
5.0
(8)
Experienced Sales Ops/Go to Market Leader available for coaching
Studied at The Queen's University Belfast
Works at Ring
Successful clients at
Available Monday at 9:00 AM UTC
For coaching outside of the available hours, please enquire either here or via LinkedIn
Questions? Start chatting with this coach before you get started.
Peter's Coaching Offerings
Custom hourly · $150/hr
Get help with Sales Strategy, Sales Operations, and Sales Enablement.
Peter also coaches for Career Coaching and Customer Success. View all.
Peter’s Sales Operations Qualifications
Experience level: Manager
Open to working with clients outside the U.S.
I built and led two Go to Market teams at Google over the course of 12 years.
Peter can help with:
Sales Strategy
Sales Operations
Sales Enablement
Peter also coaches for Career Coaching and Customer Success. View all.
About Peter
During my 19 years at Google, I managed 50+ individuals and was recogized as a top manager in my organisation multiple times. My direct reports appreciated my empathetic and authentic support, guidance and advice.
Why do I coach?
I coach because I find fulfillment in helping other professionals develop and grow. I feel others can benefit from my experienced coaching.
Work Experience

Head of Customer Support - Ring Intercom
Ring
November 2024 - Present
Interviewer
I lead CS for Ring Intercom Globally.

Career Break
Personal
August 2023 - November 2024
Career break post Google to travel, spend time with Family and decompress.

Technical Support Manager
July 2018 - July 2023
Led a team of Search Technical Specialists troubleshooting highly technical issues for Google’s advertiser base, delivering on SLAs and ensuring strong collaboration with Partner teams. Acted as a senior point of escalation for Search for sales organisation. • Led revamp of top Customer Issue Process, resulting in improved alignment across functions and a 100% YoY increase in fixes to top advertiser issues making it to production. (2020 vs 2019) • Built and led the Business Operations group, delivering Weekly/Monthly/Quarterly performance reporting and improvement recommendations, resulting in both product and process improvements across multiple Google products and services. • Award Winner – won the Global Top Manager Award – Global Support, gTech in Q3 and Q4 20202 Cross-functional Team Leadership, Data Analysis and +7 skills

Go to Market Manager
January 2014 - July 2018
Responsible for defining and implementing Performance Advertising Strategy for Google's Small and Medium Business Sales Channel in EMEA, leading a team of Performance Advertising Product Specialists. Data Analysis, Problem Solving and +5 skills

Mobile Go To Market Specialist
April 2012 - December 2013
Data Analysis, Problem Solving and +6 skills

Various roles in Sales, Account Management & Sales Leadership
April 2005 - March 2012
Education
The Queen's University Belfast
BA Joint Hons French & Spanish, Foreign Languages and Literatures, General
1998 - 2002
8 Reviews
Overall Rating
5.0
Peter has helped Leland clients get into Google