Pearl C.
5.0
Marketing Coach | Content Leader | Drive Revenue with Storytelling
Studied at Columbia University
Worked at Shutterstock
Available Friday at 7:00 PM UTC
Questions? Start chatting with this coach before you get started.
Pearl's Marketing Qualifications
Experience level: Director
Welcome to my profile! As a seasoned content marketing leader and communications strategist with 15+ years of experience, I have a proven track record of helping brands and organizations tell compelling stories that drive results. With a background in strategic communication and experience leading content marketing at companies such as IBM, Bloomberg, and Shutterstock, I have honed my skills in content strategy, creation, and execution. As a people manager in my most recent role, I am passionate about coaching and mentoring others to succeed in their careers. I have also taught strategic writing and storytelling as a member of Columbia University's adjunct associate faculty. Whether you need assistance with writing and editing, content marketing strategy, brand storytelling, or social media, I am here to help you achieve your marketing goals. Let's connect and discuss how I can support your content and communications needs!
Pearl can help with:
Interview Prep
Skill Building
Marketing Strategy
LinkedIn Review
Promotion Strategy
Branding
Resume Review
Content Creation
Work Experience
Director of Content Marketing
Shutterstock
June 2022 - September 2023
Lead a team of content marketers in driving organic growth with a customer-first, full-funnel content marketing program. Content is optimized for SEO, aligned with business objectives, and backed by data. - Develop content strategies that have grown revenue for both eCommerce and enterprise business units - Establish Shutterstock as a thought leader at the intersection of creativity and technology - Diversify storytelling formats through the company blog, influencer marketing, quizzes, documentary/videos, ebooks, case studies, customer reviews - Manage budgets and cross-functional collaborations - Present performance every 2 weeks, based on weekly data analysis of content KPIs - Coach, teach, and nurture the professional development of direct reports People Management, Project Management and +8 skills
Senior Creative Content Lead
Bloomberg
October 2021 - May 2022
Ideation and branded content production for the world's leading financial and technology companies. Crafted thought leadership and bespoke campaigns using Bloomberg’s proprietary data and business intelligence. Clients included: Qualcomm, Cisco, PwC, and Sophos (cybersecurity IT) Project Management, Vendor Partnerships and +4 skills
Content Marketer
IBM
June 2019 - October 2021
Generated leads and win revenue by creating quality, data-driven content across the buyer journey and executing measurable promotional strategies. Originated thought leadership, social media, partnership, and competitive content for IBM’s leading data & AI platform, IBM Cloud Pak for Data, and its on-prem, as-a-Service, and flagship offerings Project Management, Writing and +6 skills
Content Lead
IBM
October 2018 - June 2019
Spearheaded major thought leadership projects. Collaborated with product and design to conceptualize, produce, and manage interactive webpages, videos, whitepapers, and social media Project Management, Writing and +3 skills
Content Marketing Manager
JW Player
September 2017 - August 2018
Editor-in-Chief of the company blog. Built a consistent B2B SaaS content program from the ground up with 100+ assets, including thought leadership ebooks, infographics, blogs, client case studies, newsletters, email campaigns, web copy, and quizzes. JW Player is the video tech company that powered the first player for YouTube. Project Management, Writing and +4 skills
Manager, Brand Content and Storytelling
Institute of Management Accountants
February 2016 - September 2017
Wrote keynote speeches for the CEO and Global Chairs of the Board of Directors. Supervised the digital copywriter. Drove content marketing to support IMA's mission, membership, and growth. COMMUNICATIONS MANAGER (Feb 2016 - April 2016) Communications strategy + project management for thought leadership and educational products With more than 100,000 members, IMA certifies and provides professional resources for management accountants worldwide. People Management, Project Management and +5 skills
Adjunct Instructor, Strategic Writing and Storytelling
Columbia University in the City of New York
August 2012 - April 2016
Copy editor and writer
People
August 2006 - December 2013
Education
Columbia University
Master of Science (M.S.), Strategic Communication
Graduated with honors Strategic branding consultant for education nonprofits Read Ahead and Community-Word Project
University of California, Berkeley
Bachelor of Arts (B.A.), Psychology; Minor: English
Magna cum laude; Phi Beta Kappa; Dean's List Co-Manager, UC Women's Chorale
3 Reviews
Overall Rating
5.0
Pearl has helped Leland clients get into Goldman Sachs