Norma Ford
5.0
(7)
Transform your career by owning your unique superpowers
Studied at Olin School of Business
Works at Stars at Work
Successful clients at
Available Monday at 1:00 PM UTC
Questions? Start chatting with this coach before you get started.
Norma's Coaching Offerings
Custom hourly · $107/hr
Get help with Cover Letters, Branding, and .
Norma’s Marketing Qualifications
Coaches professionally
Experience level: Manager
10+ people coached for Marketing
Norma has helped clients get into these companies:
Your personal brand is crucial to breaking through in today's job market. I use my expertise in brand management to help you define your valuable point of difference and stand out to hiring teams. As a former hiring manager in the consumer packaged goods (CPG) industry and in Big Tech, at Amazon, I know how to position your superpowers in ways that demonstrate your unique value. Clients have landed management and leadership roles in CPG, healthcare, big tech, startups, apparel, financial services, and more.
Norma can help with:
Cover Letters
Branding
Marketing Strategy
Skill Building
Salary Negotiation
Content Creation
Networking Strategy
Interview Prep
LinkedIn Review
Resume Review
About Norma
Hi, I'm Norma! I'm a transformational interview coach with more than a decade of experience. I’ve helped people get prestigious jobs in big tech, top consulting firms, startups, biotech, law, communications, training, and brand management. I do this work because career advancement can be a doorway to a new life. My career has given me access to great healthcare, the chance to travel the world, the serendipity of meeting my partner, and the privilege of giving back. But I didn’t do it alone. It takes collaboration to make progress and achieve our goals; that’s why I’m supporting others on their fulfilling career journeys.
Work Experience
Interview Coach
Stars at Work
April 2025 - Present
After more than a decade of helping clients land jobs in their target industries and gain admissions to their dream schools, I launched officially launched my interview prep practice.
Community Impact Marketing
Amazon
November 2023 - January 2025
Interviewer
Through partner engagement, the team discovered that partners wanted to give back to their local communities. In this role, I led the community giving program strategy and seasonal giving campaigns to boost partner sentiment and provide tools for team engagement. • Created and executed the community giving proof of concept in 2023, delivering +90% CSAT and rich feedback, including themes of meaningfulness and alignment with personal values Led expansion strategy development for the partner community giving program achieving alignment with Director and Vice President leaders of three distinct teams • Launched the Back-to-School giving campaign, which delivered a “volunteer event in-a-box” experience to partners and their teams, ultimately providing a backpack and school supplies for over 50,000 students across the US and Canada. Partners indicated the experience was meaningful, simple, and engaging for their teams. • Hosted an ‘Arctic Arcade’ at the annual event for 2,500+ partners, inviting them to play games to win donations for causes in their local communities. From “ski ball” to “polar plinko”, partners played games and then chose their nonprofit of choice from an interactive map
Senior Lifecycle Marketing Manager
Amazon
June 2020 - November 2023
Hiring Manager
Hired to build informational and recognition campaigns for Amazon Delivery Service Partners (DSPs) in North America; evolved the scope to lead a global team and own partner engagement, including digital recognition, in-person appreciation experiences, and awards • Led the global DSP Engagement team to create a holistic approach to DSP recognition and appreciation, including digital tactics, awards, and in-person events with program leadership, delivering thousands of positive partnership moments to 3,500+ partners around the world with +95% satisfaction rates • Collaborated with the Partner Events team to revamp the DSP awards strategy by adding awards throughout the year, improving transparency, and making the awards ceremony more engaging • Aligned stakeholders on the value of demonstrating partner appreciation and created mechanized programs to foster moments of partnership — seasonal meals for DSPs to customize and share with their teams, along with SWAG programs for Business Coaches to share at key moments in the partner journey.
Brand Manager
Fishpeople Seafood Company
February 2018 - September 2019
Interviewer
Hired to evolve the Fishpeople brand and to lead growth marketing through collaboration with founders, design, digital marketing, innovation, and sales teams • Led marketing strategy, planning, and execution for consumer businesses (frozen, soups, and innovation), delivering 225% growth YoY • Created a new consumer target using social mining, trend watching, and empathy to bring this consumer to life; used the new target for creative briefs, which improved visual brand identity and benefit messaging, increasing advertising ROI • Launched the first Wild Alaskan Salmon Jerky, a breakthrough in snacking, stocked in top natural, ecommerce, grocery, and convenience retailers • Digital campaigns resulted in 75% lift on Amazon, while breakthrough packaging, trade, and shopper tools quickly drove top velocities in bricks and mortar stores • Managed event experiences at two priority trade shows: Natural Products Expo West and the Boston Seafood Show • Improved the B-Corp assessment score by +10 points
Associate Brand Manager
Danone
September 2016 - January 2018
Hired to progress premium yogurt brand innovation (organic dairy and plant-based brands); transitioned to work on innovation and go-to-market for the plant-based yogurt category (Silk, So Delicious, and Vega brands) • Led portfolio strategy for the Danone plant-based yogurt segment: Fastest growing segment in Danone premium yogurt, +50% YoY; Danone owned +80% of the segment • Developed the first plant-based yogurt offering in club channel, accepted at Sam’s Club and Costco • Led packaging redesign to better differentiate between plant bases and increase shopability, Silk Almondmilk Yogurt velocities improved after redesign • Created 2018 marketing plans and led cross-functional teams to launch innovation due to deliver +30% growth for plant-based yogurt YoY • Passionate about and active in brand intern recruiting, contributed by creating materials and conducting trainings
Associate Brand Manager
Kimberly-Clark
July 2015 - September 2016
Admissions Committee
Hired to lead packaging design management, consumption insights reporting, and SKU rationalization for Viva brand premium paper towels • Created the Viva Towels on-pack value communication strategy and design to support 2017 innovation. The design is still part of the visual brand identity after a design overhaul. • Lead brand strategy for the Designs (printed towels) variant, including advertising, consumer promotion, budgeting, forecasting, and innovation. Managed PR, Digital, and Social support for the relaunch to deliver +36% growth YoY. Partnered with R&D and manufacturing to optimize production for cost and sustainability. • Co-led Brand Summer Internship Program.
Norma was also given offers to work at
Abbott
PepsiCo
Conagra
Education
Olin School of Business
Master of Business Administration (M.B.A.), Brand Management
2013 - 2015
Activities and societies: • Consortium for Graduate Study in Management Fellow: Consortium Liaison • Vice President of Academics for the Olin Marketing Association
Miami Herbert Business School
Graduate Business Certificate, Business
2012 - 2012
University of Miami
Bachelor of Arts (B.A.), Psychology, Spanish
2005 - 2009
Magna Cum Laude, Phi Beta Kappa, University of Miami Frost Symphony Orchestra
7 Reviews
Overall Rating
5.0
Norma has helped clients get into these companies: