Description

The services-to-product transition fails in five specific, diagnosable ways. I've built a proprietary 20-question diagnostic around them — the Crossover Diagnostic — that identifies which of the five is actually stalling your move. Without that, most coaching for this transition defaults to generic advice about CVs and LinkedIn, which is fine if your gap is narrative and useless if your gap is actually commercial ownership or sponsor channel. So the programme starts with a diagnosis, not a plan. Phase 1 (Week 1) — Diagnose. You take the Crossover Diagnostic. We meet for a 90-minute paid debrief where I walk you through your archetype — The Misframed Veteran, The Wide Caster, The Delivery Leader, The Outside Observer, or The Channel-less Applicant — and name the specific constraint driving your stall. Phase 2 (Weeks 2-4) — Rebuild. We fix the primary constraint first. If it's narrative: we rewrite your CV and positioning for product-org language. If it's wedge: we narrow your target list to three named orgs with written theses. If it's commercial: we reconstruct the ARR and expansion story hidden in your existing accounts. If it's fluency: we build product-side interview readiness, including earnings-call analysis for your target companies. If it's sponsor channel: we build the outreach system that actually works at senior level. Phase 3 (Weeks 5-6) — Deploy. We pressure-test everything against real interviews, real outreach conversations, and real offers. You come out with a playbook you can execute for the next 90 days on your own.