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Description
A strong investment thesis is the backbone of any successful ETA journey. This package helps you transform your goals and insights into a polished, investor-ready strategy. With expert coaching, you’ll identify the right industries, acquisition criteria, and rationale that set you apart from other searchers. By the end, you’ll be confident in articulating your thesis to investors and using it as your north star throughout the acquisition process. Key components of this package can include, but aren’t limited to: • Clarify your goals, background, and investor alignment to shape your unique perspective. • Evaluate industries and sub-sectors that fit your criteria and strengths. • Translate insights into a differentiated thesis that resonates with capital providers. • Refine your narrative for clarity and confidence when pitching.
What you'll get from this package
Investor-Ready Investment Thesis (2–3 page polished document)
Industry Mapping & Criteria Matrix
Differentiated Value Proposition Narrative
Additional details
Coaching delivered via live sessions.
Services included:
Thesis Development
Talk to a team member
Schedule a call with a Leland team member who can help you explore your options.
Schedule a call
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Offered by Mitchell B.
Joined May 2026
5.0
ETA expert with real scar tissue
Extensive background in M&A through numerous personal & corporate acquisitions. In the past two years, I have completed acquisitions of two email newsletters. 1 wildly successful that fully funds my lifestyle today, requiring ~1 hour / month of my time. 1 total failure that I have learned 10x more from. I acquired the first one while I leading M&A at a Bain Capital backed software firm, Rocket Software. I completed numerous acquisitions ranging from <$1m founder-owned & operated tuck-ins to a >$2b carveout from OpenText (NASDAQ: OTEX)...and everything in between. I quit in July 2025 after being sick of getting grinded to an absolute pulp. I would have never had the confidence to do so without the business I had acquired in the background. Since then, I have helped numerous friends and colleagues in their own personal ETA journeys as I truly believe ETA is the best path to freedom for high-income white collar professionals. I write a lot about this and everything else in the space at buyingfreedom.beehiiv.com! Excited to meet you and work together!
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