Welcome to my profile! I’m a former content creator turned strategist with experience at Boston Consulting Group and Fanatics, now heading to Harvard Business School. I specialize in helping creators and brands sharpen their narrative, grow with purpose, and make smarter moves backed by data. At BCG, I broke in from a non-target school (University of Louisville) and worked on strategy projects across Tech, Media, and Entertainment. At Fanatics, I joined during a period of rapid growth and now focus on social strategy and analytics within the marketing team. I also co-founded Brand Muse, where we help brands become creators and creators become brands—elevating content, campaigns, and long-term impact by leveraging our experience on both sides of the house: business strategy and life as a creator. Whether you’re a creator looking to scale or a brand trying to stand out, I’d love to help you unlock your next level.