Michaela I.
5.0
Studied at Foster School of Business (Washington)
Works at Microsoft
Available Monday at 2:30 AM UTC
If you message me, I may be able to wave the booking window (i.e. you can book me sooner than 36 hours from session).
Questions? Start chatting with this coach before you get started.
About Michaela
PM recruitment isn't just the acing interview; it's also the strategy in how each client prepares and positions their candidacy. Having privately coached and mentored over ~30 aspiring PM's, Michaela has the experience and proven track record to help each client create a customized prep and strategy to achieve their unique PM goals. With significant and diverse experience in Product Management, Technical Program Management, and Program Management in companies ranging from Seattle's hardware and software startups to Big-Tech Giants like Amazon and Microsoft, Michaela has helped dozens of aspiring PMs strategize, prepare, and land their dream PM roles. Ranging in experience from Product, Technical Program, and Program Management, and with over 100+ hours of private 1:1 PM Coaching, Michaela's vast experience within the world of PM and in PM Coaching enables each and every client to learn the skills and have the support needed to reach their PM goals.
Why do I coach?
As an aspiring PM from a non-target University, I had limited support and access to the knowledge needed to successfully break into the world of Big-Tech Product Management. As I progressed in a variety of PM and PM-adjacent roles in Seattle's technical hardware and software startups, I learned all the skills and positioning needed to have a successful Big-Tech PM recruitment cycle; from resume, to interview prep, to experiential planning and strategy, I can support each and every student in all aspects needed to be successfully recruited into a variety of roles. With experience as a program manager, product manager, and technical program manager, at industry giants like Amazon and Microsoft, I can completely tailor my style to fit your preparation needs. So passionate about supporting aspiring PMs in their recruitment process, I founded a Product Management Association at the University of Washington to support hundreds of students and ensure they had the exposure needed to be successful during, and after, their recruitment process. Having run an independent coaching and tutoring business for three years, and with dozens of PM mentees I regularly support in their PM pursuits, I have the experience, and the proven passion, to help each and every client reach their unique goals.
Work Experience
Technical Product Manager
Microsoft
March 2025 - Present
Technical Program Manager Intern
Microsoft
June 2024 - September 2024
• Developed and implemented new multimodal generative AI capability for Fabric, collaborating with engineering, design, and product marketing teams, and presenting capability to 30+ varied stakeholders for market validation • Assisted engineering team to ship two new Fabric Copilot features ahead of public release, successfully launching all four P0 sub-features • Standardized success metrics, automated quality tracking, hosted weekly bug bashes, and created centralized documentation, developing standardized processes for future generative AI projects within Fabric
Startup Consultant
University of Washington
September 2023 - June 2024
• Mentored four student-led startups in diverse industries on product development, branding, marketing, and go-to-market strategies, resulting in their profitability • Created branding and promotional marketing materials for course, developing annual sales tradeshow event, aiming to increase course enrollment and awareness
Founder & President
National Product Management Association
June 2023 - June 2024
• Established a national association, expanding it to 3+ universities (U.W., Rice, Santa Clara), overseeing "Big Tech" partnerships, and guiding the organization's launch and growth • Founded and expanded U.W.’s chapter to 100+ members, established infrastructure (website, CRM pipelines), and leading a team of 6 executives and ~15 committee members to coordinate 30+ annual PM- focused events (speaker talks, and networking and career workshops)
Co-Founder & President - University of Washington Product, Program, Project Management Association
University of Washington
February 2023 - June 2024
Hiring Manager
• Ideated, founded, and grew organization to 60+ active members with 30+ annual PM-development focused events (speaker talks, networking sessions, career workshops) • Coordinated organization's onboarding, University approval, and strategic partnerships • Planned and coordinated PMA operational events: coffee-chats, company tours, large-scale events, speaker panels, and fundraising events • Led and coordinated a team of ~7 executive members and ~15 committee members
Program Manager Intern
Amazon
June 2023 - September 2023
• Implemented software for 23 departments (within Alexa), developing training materials, managing rollout, and maintaining tool usage; increasing org’s data reporting process by 67% and SLA by 94% • Designed and executed product management and engineering prioritization system, improved UX management (designed, wire-framed, and build UX-focused website), and optimized product-development process by 47% • Assessed data-team’s work management system by conducting user interviews with over 30 cross-functional stakeholders (PMs, BAs, Engineers, Data Scientists, UI/UX designers)
Marketing & Project Manager
Aquagga
June 2022 - July 2023
• Implemented marketing automation software, developed custom sales infrastructure, and led crowdfunding strategy; reached ~1,000 buyers/investors, raised $1M in private funding, $560k in crowd-sourced funding, and generated $600k in sales contracts • Integrated CRM software (HubSpot) with existing infrastructure, including workflow automation, analytics embedding, pipeline marketing integration (Google Analytics, email capture forms), and SEO optimization • Managed a team of 4 (UX, Engineers) in website development (Agile, Scrum), investor and buyer outreach, and digital marketing projects (>6 projects)
Technical Product Manager
OneCourt
March 2022 - February 2023
• Raised $15k in initial funding through pitching competitions, while overseeing hardware and software MVP development sprints • Organized and led 30+ user and 8+ buyer interviews (e.g., Seattle Seahawks, Pittsburgh Steelers), translating stakeholder needs to engineers and designers • Implemented company-wide product and program management software, revenue model, and brand-positioning plans; conducted market and trend research to inform product strategy
Product Marketing Manager
Seize
January 2021 - June 2021
• Managed brand identity on four social media platforms, leading marketing and outreach campaigns. Achieved significant growth: Instagram followers up 71.1%, profile visits up 880%, website taps up 2,200%, and Facebook followers up 29.49% • Organized and promoted fundraising campaigns, raising over $10,000 in emergency funding, through organizing paid, owned, and earned media
Michaela was also given offers to work at
Amazon
Microsoft
Best Buy
Education
Foster School of Business (Washington)
Bachelors, Information Systems, Marketing, Sales
2020 - 2024
Admissions Committee Experience
Activities and societies: UW Interdisciplinary Honors, Lavin Entrepreneurship Program, UW Sales Program, Delta Sigma Pi (Prof. Business Fraternity), UW Product Management Association Certificates: UW Foster Sales Program Certificate Awards: Recipient of "Foster Five", 3rd Place @ Dempsey Startup Competition (3rd out of 100+ startups) Leadership: Founder & President of the National & UW PM Associations, Executive of Lavin Entrepreneurship Program Extracurriculars: Professors Assistant for "Creating a Company" Course
11 Reviews
Overall Rating
5.0
Michaela has helped clients get into these companies: