Mariana O. | Leland

Mariana Ocano

Studied at Stanford Graduate School of Business

Works at Boston Consulting Group

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About Mariana

Hi, I'm Mariana. I'm an incoming MBA student at Stanford Graduate School of Business (Class of 2028). Professionally, I'm a Consultant at Boston Consulting Group (BCG), specializing in marketing, pricing, revenue management, and growth strategy for travel and hospitality companies. Prior to BCG, I spent 2.5 years at Deloitte Consulting, giving me experience across both MBB and Big Four consulting environments. As an MBA applicant, I was fortunate to earn admission to five M7 business schools. Throughout the process, I developed a clear understanding of what separates good applicants from unforgettable ones: a compelling personal narrative, authentic self-reflection, and a clear connection between past experiences and future ambitions. A bit more about me personally: I immigrated to the United States from Guatemala as a child and earned a Division I golf scholarship to the University of North Carolina at Chapel Hill. My experiences as a first-generation immigrant, student-athlete, consultant, and mentor have shaped my passion for helping others unlock opportunities that can change the trajectory of their lives. In addition to MBA admissions coaching, I have extensive experience helping candidates break into consulting. At BCG, I serve in recruiting leadership roles and have coached candidates through resume reviews, networking strategies, behavioral interviews, and case interview preparation. I've interviewed undergraduate, MBA, and experienced hire candidates and understand what top consulting firms are looking for at every stage of the process. I can help with: - MBA application strategy and school selection - Personal narrative development - Essay brainstorming and editing - Resume reviews - MBA interview preparation - MBB consulting recruiting strategy - Case interview preparation - Behavioral interview coaching - Networking and recruiting plans My coaching style is supportive, direct, and highly personalized. I'll help you identify what makes your story unique, communicate it with confidence, and avoid sounding like everyone else in the applicant pool. Whether you're applying to business school, recruiting for consulting, or both, I'd love to help you put together the strongest possible application.

Why do I coach?

I grew up in a Spanish-speaking, working-class household navigating systems my parents couldn't always decode. I learned that the difference between an open door and a closed one is often comes down to knowing how the system works. Along the way, I've had a handful of people who believed in me, gave me honest feedback, and refused to let me undersell myself. I coach because I want to be that person for someone else. The MBA process and consulting recruiting can feel opaque, intimidating, and designed for people who already have the inside scoop. My job is to demystify these processes and to help you see what is special about your story, even if it's not yet clear to you.