Marcos F.
Studied at Universidade Paulista
Works at Mercor
Available Monday at 3:00 PM UTC
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About Marcos
About Me & My Story I’ve spent my career standing at the intersection of innovation and execution. My story isn’t just about technology; it’s about translation. With over two decades in the trenches of business development and digital transformation—from leading international expansion for hardware pioneers like Apek International to crafting Go-to-Market strategies for the AI era—I realized one fundamental truth: Most businesses don't fail because they lack tools; they fail because they lack a roadmap. I watched brilliant leaders struggle to navigate the noise of "the next big thing"—whether it was the digital signage revolution of the 2010s or the Generative AI explosion of today. I saw a gap between what is possible and what is profitable. That is why I became a mentor and strategist. Today, I help leaders and organizations demystify Artificial Intelligence and Automation. I don’t just hand you a toolkit; I build you a strategy. Whether we are optimizing your Go-to-Market plan to capture new revenue or integrating ethical AI to streamline your operations, my goal is to make you future-proof, not just "current." Why work with me? - Senior Expertise: I bring a seasoned perspective that filters out the hype. I’ve navigated supply chain crises, led global business development, and advised on high-stakes digital pivots. - Strategic Clarity: I turn "we need AI" into "here is how AI will increase your margins". - A Friendly Guide: Real mentorship is a partnership. I am here to challenge your thinking, support your growth, and celebrate your wins. The future belongs to those who can harness technology with purpose. Let’s write your success story together.
Why do I coach?
Throughout my career, I've learned that the higher you climb, the harder it becomes to find someone impartial to listen to you. I experienced the power of this firsthand during my entrepreneurial journey while remaining an executive at multinational companies. As you can imagine, the pressure was immense, and the path wasn't clear. It was a mentor who helped me filter through the noise—not by giving me all the answers, but by challenging me to ask the right questions. This partnership not only helped me overcome an obstacle, it accelerated my growth for years and shaped the professional I am today. I'm a mentor now because I want to offer you that same advantage. My goal is to be the strategic partner I had (or wish I had had)—helping you see beyond obstacles, discover your blind spots, and move from managing challenges to mastering them. Let's transform your potential into results!
Work Experience
Business Intelligence
Mercor
March 2025 - Present
Dedicated to improving the quality and reliability of AI models across key business disciplines such as sales & marketing, operations, leadership, finance, economics, management, consulting more. My focus is to ensure that the models are not only accurate but also reflect the complexities of real-world business scenarios. My contributions include meticulous validation, detailed scenario analysis, and rigorous research, all aimed at maintaining the highest standards of instructional integrity. I leverage my AI expertise and extensive professional experience to provide strategic insights and clear, actionable feedback, ultimately supporting the development of robust and effective AI assessment tools. This remote and flexible engagement aligns with my commitment to delivering high-impact results. Analytical Skills, Operations Management and +2 skills
Mentor
Generative AI
November 2024 - Present
Mentor for AI entrepreneurs, hackathon, startups and enthusiastic professionals guiding to ethic and transparency in the AI projects, sales and marketing. Digital Strategy, Operations Management and +5 skills
Diversity Business Partner
infinite CxO
October 2024 - Present
Advise companies and startups to work with Fractional CXOs, seasoned executives who offer their expertise to multiple organizations on a part-time or contractual basis. This flexible arrangement allows companies to leverage the skills and knowledge of experienced leaders without committing to the financial and logistical burdens of a full-time position. Operations Management, Process Mapping and +9 skills
USA Student Ambassador
Generative AI
September 2024 - Present
As an Ambassador, I advocate for ethical AI, educate several audiences, promote Hackathons, raise awareness, and foster a positive perception of this transformative technology and your company. My expertise and communication skills are instrumental in shaping a company's reputation as a thought leader in the AI industry. This is a volunteer job to help companies move forward. Team Performance, Sales Performance and +9 skills
Business Intelligence
Outlier
June 2024 - Present
AI tutor, reading and ranking AI-generated text, writing and rewriting prompts, and assessing the factuality and relevance of AI outputs. - Work on high-priority writing projects for AI models - Audit and improve content quality - Collaborate with project teams to ensure accuracy, ethical AI responses and alignments - Focus on sales & marketing, finance, economics, consulting, management, portuguese (BR voice and video), etc Generative AI, AI Strategy and +4 skills
business advisor
CANSULTA
April 2024 - Present
Interviewer
As a strategic advisor and consultant passionate about helping businesses achieve sustainable growth. My expertise lies in crafting tailored strategies for sales & marketing optimization and implementing cutting-edge AI solutions. Whether you need a comprehensive growth plan, data-driven marketing strategies, or guidance on integrating AI for enhanced efficiency, I can be your trusted partner. Let's connect and discuss how I can help your business thrive! Process Mapping, International Sales and +16 skills
Business Consultant
Associação Brasiliera de Consultores
April 2020 - Present
Interviewer
Helping companies and business leaders to improve business processes, business plans, marketing plans, etc to better serve their clients. Looking to partner with executive management to review current business operations processes and make recommendations to improve efficiency, GTM, Product management, enhance customer experience, business, and reduce company costs up to 20% (average). Provide Mentoring and coaching to professionals, Business owners, leaders, and teams to be ready for international business and operations overseas.
Regional Sales and Marketing
Synology
December 2021 - June 2023
Key focus on Distribution and Online strategies, as well as business development from planning, pricing, to inventory & supply chain, providing technical/business consultation to all ecosystems, developing, and maintaining strong relationships with large customers, and coordinating multiple resources. Plan and deploy business marketing strategies to generate demand using marketing tools, sales campaigns, webinars, events, etc., deploying company solutions (hardware and software - SaaS) combined with people management skills to de-escalate issues and increase the CX and CI.
Director of Sales and Marketing
Apek International LLC
November 2018 - April 2020
Hiring Manager
Control and supervision of all commercial operations, sales, people, marketing, etc. in the North American and Latin American markets, with the goal of the overall success of the business, to increase the brand's share in the North American market, which resulted in more than 30%, +17 new accounts (US+Latam), +7 partners, being recognized by the United States market as an influencer in the segment having for two consecutive years participating in the annual digital signage market forecast and review. The company's main markets are in the SaaS segment, with Artificial Intelligence, GTM, KPIs, learning machines, Digital Signage, Analytics, etc., providing analytics and demographic data to customers with complete service, hardware and software solutions.
Director of Sales and Marketing
Dassault Systèmes
May 2013 - December 2014
Hiring Manager
Lead a Latin American sales and channel team focused on new customers and pre-existing sales with customer-clarified quotes, GTM, KPIs, proposals, and contract management strategies. Reporting to the directors and CEO of Latin America in France, increasing results by more than +20%. Engage potential customers through multifaceted approaches, including trade shows, webinars, new accounts, and networking (CxOs), adding value to proposals. Formulate and present innovative strategies for company executives as well as clients to build a foundation for successful sales plans. Company focused on highly technical and niche products and specialized PLM and virtual and graphic simulation (CATIA, SIMULIA, etc.) in SaaS.
Education
Universidade Paulista
bachelor, Marketing
2011 - 2013
The Course of Technology in Marketing Qualify professionals capable of defining the marketing strategies of a company in the marketplace; collect and analyze data on consumer profiles, such as income and consumption habits in order to develop products and consistent services and plan forms of marketing and communication; manage the activities of purchasing, warehousing and distribution of goods and identify market opportunities. Hours: 1600 hours Duration: 2 years
Universidade Ibirapuera
bachelor, Computer and Information Sciences and Support Services
1987 - 1991
Computer Science is the course of Ibirapuera University to acquire a broad overview of the field of computing aiming at improvement of techniques, use of algorithms to solve problems, and, of course, to meet the diversified programming languages for developing systems for both corporate and Internet.