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Package Description:
3 x 1-hour sessions | Louis Stenmark Most early-stage founders aren't struggling because of their product. They're struggling because they haven't done the deep work of finding, understanding, and talking to their actual customer. This workshop fixes that. Over three focused sessions, we work through the full customer discovery process together and build a growth strategy matched to how your specific buyer makes decisions. Every session produces real deliverables you can act on immediately. --- **Session 1: Find Your Customer** We define your beachhead ICP and map exactly where your customer exists — the communities they're in, the content they consume, the spaces where they're already talking about their problems. **Between sessions:** You go do fieldwork in those spaces and bring back observations. **Session 2: Understand What They Actually Want** We debrief your fieldwork, build a personalised discovery question set, and rewrite your value proposition using the exact language your customers use. **Between sessions:** You run real discovery conversations and bring back what you heard. **Session 3: Build Your Growth Plan** We work through your channel strategy and close with a concrete 30-day action plan you can start executing the same day. --- I've applied this process at Windfall Bio (raising $37M from Bill Gates and Amazon) and with consulting clients across climate tech, specialist B2B markets, and beyond. The process works because it's built around what your specific customers actually say.
What you'll get from this package
The Customer Discovery Workshop is designed to help early-stage founders identify and understand their actual customers, addressing a common struggle in the startup phase.
Session 1 focuses on defining the ideal customer profile (ICP) and identifying where these customers are active, followed by fieldwork to gather insights.
Session 2 involves analyzing fieldwork results, creating a personalized discovery question set, and refining the value proposition using customer language.
Session 3 culminates in developing a channel strategy and a 30-day action plan for immediate execution.
Participants will gain a deeper understanding of their target audience, enabling them to craft compelling marketing campaigns and build authentic connections.
Additional details
Coaching delivered via live sessions.
These sessions are working sessions, not lectures. We're building things together in real time. I bring the frameworks and the experience, you bring your business and your observations. Every exercise is designed to produce something you can use, not just something to think about.
Services included:
Digital Marketing
Networking Strategy
Marketing Strategy
Branding
Content Creation
Market Research
Talk to a team member
Schedule a call with a Leland team member who can help you explore your options.
Schedule a call
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Offered by Louis S.
Joined October 2024
Forbes 30U30 | Director of Marketing at Windfall Bio | Stanford Alumni
I'm passionate about helping businesses connect with their audiences and achieve their goals through strategic and creative marketing. As the Co-Founder & Director of Marketing at Windfall Bio, a nature-based biotechnology company, I've had the opportunity to build our brand from the ground up. I lead the development and execution of our brand strategy, crafting compelling marketing campaigns, and shaping the narrative that communicates our mission: transforming harmful methane into organic soil nutrients. My work involves engaging with our target customers, partners, and investors, ensuring our value proposition and impact are clearly understood. My journey to marketing began with a deep interest in innovation and entrepreneurship, which I explored during my studies at Stanford University, where I earned a Bachelor of Arts degree in Science, Technology, and Society in 2022. This interdisciplinary background gave me a unique perspective on the intersection of technology, business, and communication, which I apply to my marketing approach. I believe that effective marketing is about more than just tactics; it's about understanding your audience, telling a compelling story, and building authentic connections. I'm eager to share my experiences and insights with others who are passionate about making a positive impact through their work. I'm always learning and growing, and I'm excited to connect with like-minded individuals who share my passion for creativity and innovation in the world of marketing.
$258
3h of coaching