Losania Vernanda Hedianto
5.0
(17)
Studied at Stanford Graduate School of Business
Hiring Manager at Pinhome
Successful clients at
Not currently taking new clients
Work Experience
Special Project Strategic Lead
Pinhome
November 2022 - June 2024
Hiring Manager
What is Pinhome? Indonesia’s largest property transaction platform. Pinhome's online-to-offline property brokerage platform tackles the fragmented real estate market in Indonesia. (Stage: Growth) About the role: - Responsible for the Growth Strategy of the Home Services Vertical, working with 8 multi-divisional team members to increase the number of transacting users, and retention rate, while boosting the customer lifetime value. Managed to propel a positive net revenue growth rate every month, turned around the trajectory of returning users within 1 month, and increased the unit economics by 5-10%. - Establishing a new business segment, an on-demand Service Marketplace, to provide the most comprehensive high-quality home and lifestyle-related home services. Responsible for E2E business processes, creation of business model and growth strategies, curation of strategic partners, and execution. Managing 16 multidivisional team members, partnering with 6 top brands in Indonesia, attracting 15-20% of the total platform active users every month. - Awarded as the Best Mastermind, representing the home services business unit at the annual strategic planning event of 2024, Pinhome Masterpiece Part I (Dec 2023)
Senior Strategic Associate Special Project
Pinhome
March 2022 - November 2022
About the role: - Handling Pinhome’s demand growth strategy, budgeting, project management, and execution across 2 verticals (Property Brokerage and Home Services) and 2 platforms (Mobile Apps and Website). One of the achievements was increasing Home Services revenue by 14% MoM. - In charge of strategic partnerships supporting the Pinhome ecosystem, from strategizing the collaboration and project managing the strategic partnership team.
Strategic Associate Special Project
Pinhome
June 2021 - March 2022
About the role: - Handling the Go-To-Market strategy for Pinhome Customer Apps, successfully gained 11% of total registered users organically through the initiative within the first month and to date consistently generated 5-10% transacting users through the initiative. - Handling new product incubation for Home Services vertical new product category, from ideation to executing the pilot project execution to decrease under-the-table transactions by service providers.
Business Analyst
Boston Consulting Group
June 2020 - June 2021
About the role: - Conducted a Go-To-Market (GTM) Excellence Transformation for Global pre-cast and ready-mix player. Developed Go-To-Market strategy playbook, conducted a 3 months pilot project with with ~IDR 25Bn revenue impact for the company and work as activist PMO for GTM Excellence scale up to 85 regencies in Indonesia - Act as activist PMO for Pre-Post Merger Integration of SEA Oil and Gas Company, specifically on supply chain and contract management stream. - Assisted in the development of high-level plan for IPO strategical study and preparation of Indonesia pre-cast and ready-mix player and high-level plan of business integration study of SEA energy player
Summer Business Analyst
Boston Consulting Group
July 2019 - August 2019
One out of two summer business analyst of the year. About the role: - Develop people strategy to redefine purpose, engagement & culture among leaders for SEA coal mining contractor. Curated leadership “Train the Trainers” materials, developed training session for culture transition and developed change communication plan.
New Product Development Intern
Gojek
May 2018 - August 2018
Part of the Go-Life Dreamcatcher 2.0. Summer Internship Program - Worked on business & financial model for new potential project under GOLIFE - Conducted pricing research and strategy, supply acquisition plan for GOFIX
Education
Stanford Graduate School of Business
Master of Business Administration, Entrepreneurship, Social Impact
2024 - 2026
1 of the 2 Indonesian Students in Stanford GSB. Sponsored by Indonesia's Ministry of Finance under Indonesia Endowment Fund (LPDP) Focus: Entrepreneurship, Social Impact, Innovation, Tech, Food and Agriculture, Care Economy.
Universitas Indonesia
Bachelor's degree, Accounting, Economics
2016 - 2020
Award & Honors: - Graduated with Cum Laude and Highest GPA of the Class 2016 Accounting Major. - The Grand Champion of ICAEW Business Challenge SEA and China 2019 & Indonesia round Activities: - Vice Coordinator of Artist Relations for the 41st Jazz Goes to Campus, Organizing the oldest Jazz Festival in Indonesia with 10K audiences & 20+ national & international artist. - Vice Coordinator of Sponsorship for the 8th Music Gallery, International Music Festival in Jakarta. Raised 20K USD for the festival. - Vice Project Officer of Economic Student Talent, Internal Sports and Art Competition, Art Exhibition, Art Show. - Member of Art and Cultural Appreciation Division (Student Council) Faculty of Economics and Business Universitas Indonesia.
17 Reviews
Overall Rating
5.0
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