Keith Wong
5.0
(3)
Studied at COOP Careers
Works at McKinsey & Company
Successful clients at
Not currently taking new clients
Work Experience
Mckinsey Foward
McKinsey & Company
April 2025 - Present
Forward is a free multi-week learning program designed to equip individuals at different stages of their careers – from career starters to job changers – with practical skills to succeed in the future of work, whether they are looking to reskill or advance. It focuses on essential workplace skills that are relevant and transferable across industries and roles.
Mentor
Asian American Dream
January 2025 - Present
Asian American Dream - Kin Mentorship Program - Engaging in the Kin Mentorship Program, which pairs students with early-career professionals who share similar backgrounds. These mentors guide students, opening doors and preparing them for opportunities. - Immersing in kinship-based support that helps students achieve their goals, especially as they explore different career paths. By the end, students gain valuable skills and connections to thrive in today's workplace.
Media Analyst
VaynerMedia
September 2024 - Present
Client: Chase • Achieved 15% increase in campaign performance by optimizing digital media buys across Google, Meta, and TikTok, resulting in exceeding client ROI targets. • Improved pacing accuracy by 10% through real-time performance monitoring and adjustments, ensuring alignment with media plans and boosting overall campaign efficiency. • Enhanced reporting accuracy by 15% by delivering detailed pacing updates and ad-hoc analysis, enabling more informed client decision-making.
Resident
VaynerMedia
July 2024 - September 2024
Client: Bose
Social Media Intern
PlatePost
May 2024 - July 2024
- Generated a 5% increase in business leads by conducting in-depth market research, resulting in a boost in potential sales and revenue. - Improved sales conversion rates by 5% by designing a new workflow sales pitch on Figma, resulting in potential client engagement and revenue growth. -Increased engagement by 10% for PlatePost’s secondary account, plateposteats, by creating compelling videos, resulting in a more active follower base and enhanced brand presence. Project Management, Video Editing and +1 skill
Externship
Kepler
March 2024 - May 2024
- Designed and managed a Google Ads campaign for Habitat for Humanity client with a monthly budget of $10,000 while gaining hands-on experience in SEM, media planning, and copywriting. - Increased campaign efficiency by 20% through data-driven pacing and asset optimization, maximizing the impact of keywords based on DoD performance analysis. - Identified key metrics and search query trends to provide insights to client in monthly meetings. - Created a media plan for spec client GameStop and presented it to directors at Kepler Group. Google Ads, Media Planning and +2 skills
Education
COOP Careers
Fellowship
2024 - 2024
- Hands-on fellowship program focused on digital marketing skills such as paid social, SEO, SEM, and KPI tracking and evaluations through extensive hours of workshops. - Focus on in-demand skills such as Google Analytics, Google Adwords, Bing Ads, Facebook Ads, Excel, Vlookup, and Pivot Tables. - Engaging in monthly collaborative workshops designed to hone your professional communication, presentation, analytical thinking, and workplace readiness.
Rutgers Business School
Bachelor's degree, Economics
Activities and societies: Rutgers RCC Rutgers HKSA Rutgers Esports (video director) AACC Mentor Creative X Content Committee, Content Director Verse One
3 Reviews
Overall Rating
5.0
Keith has helped Leland clients get into Centene