Keith O'Brien
Coaching for AI Disruption & Change
Studied at Henley Business School
Works at The AA
Available tomorrow
Starting at 5:00 PM UTC
Questions? Start chatting with this coach before you get started.
Keith's Offerings
Custom hourly · $200/hr
Get help with AI Readiness Assessment, AI Strategy, and .
Keith also coaches for Leadership Coaching and Executive Coaching. View all.
Keith’s AI Services Qualifications
Coaches professionally
Experience level: Manager
I'm a psychologist and behavioural scientist who coaches. Before coaching I spent my career applying behavioural science at senior level across consulting, digital innovation and financial services, and I currently lead AI change and adoption for one of the UK's best-known brands. I completed my coach training through Henley Business School's Professional Certificate in Executive Coaching, the UK's only triple-accredited programme (ICF, AC and EMCC), and I'm completing ICF accreditation. My clients are typically senior professionals at a point of transition or pressure: stepping into a bigger role, navigating restructuring or organisational change, returning to work, or leading teams through AI disruption. The coaching is evidence-based and action-focused; you leave sessions with insight and something to do, not just a good conversation.
Keith can help with:
AI Readiness Assessment
AI Strategy
AI Tools & Integration
Fractional AI Strategist
Team AI Upskilling
Keith also coaches for Leadership Coaching and Executive Coaching. View all.
About Keith
I'm a psychologist and behavioural scientist who coaches. My career has been spent understanding why people do what they do, from a PhD in decision-making to leading behavioural science teams in consulting, to my current role leading AI change for one of the UK's best-known brands. I trained as an executive coach at Henley Business School (the UK's only triple-accredited programme: ICF, AC and EMCC). My clients are typically professionals at a point of transition: stepping into a bigger role, navigating a restructure, changing direction, or returning to work. The coaching is evidence-based and practical. You leave with insight and something to do, not just a good conversation. My previous clients include those from: Oliver Wyman, PGIM, Prudential, Aldi, MindGym, Burberry, and Irwin Mitchel.
Why do I coach?
Because the moments that shape careers are rarely handled well alone. I've had brilliant thinking partners at my own inflection points and I've felt the difference they make in transforming my leadership style and career. And because after fifteen years of studying behaviour change, coaching is where the science actually meets reality. Watching someone find their own way through a problem and achieve a goal they'd been circling for months never stops being satisfying.
Work Experience
Head of AI Change and Adoption
The AA
April 2026 - Present
I lead on ensuring our leaders and employees are equipped with the technology, skills, and motivation, to leverage AI for human advantage.
Innovation & Impact Fellow
Behavioral AI Institute
November 2025 - Present
BAII is a non-profit dedicated to bridging behavioral science and artificial intelligence for a better future. We aim to contribute to the broader ecosystem of safer, smarter AI by producing training & guidance to organisations, research-led frameworks, policy insights, and safety tools for AI. I lead the translation of ground-breaking research in the Behaviour-AI space into actionable guidance, training, assessments, and tools for organisations. Generative AI and AI Strategy
Co founder
Adaptable Minds
October 2025 - Present
Executive coaching and advisory for leaders navigating change, transition and AI adoption.
Director, Consulting Practice
Influence at Work
August 2023 - August 2025
Leading a team of high-performing consultants and behavioural scientists to design and execute innovative and impactful change solutions. Responsible for new business and account growth, building strategic relationships with senior clients in: financial services, healthcare, energy, and transport.
Director, Digital Innovation
MindGym
August 2021 - July 2023
Behavioural scientist creating market-disrupting digital products to change individual behaviour and improve organisational outcomes. Creator of the award-winning coaching methodology Precision Coaching, MindGym's proprietary 1:1 coaching methodology. Responsible for ensuring MindGym's digital products change individual and organisational behaviour while delighting users and clients; and drive success in market.
Education
Henley Business School
Professional Certificate, Executive Coaching
2025 - 2026
Behavior Change and Executive Coaching
University College London, University of London
Doctorate (Ph.D.), Experimental Psychology, Psychology
2012 - 2016
Activities and societies: Psychology Postgraduate Peer Group Doctoral thesis in cognitive psychology and decision making. Minors in organisational psychology, and psychology of human-computer interaction & design. Research Design, Evidence-based Design and +3 skills
Keith was also personally admitted to
University College Cork