Keith O'Brien
Studied at Henley Business School
Works at The AA
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About Keith
Dr Keith O'Brien is a psychologist and executive coach working with leaders and teams navigating change and transformation. He brings a background in leadership, cognitive psychology, and behaviour change, and has led organisations at senior executive level across consulting, digital innovation, and financial services. He specialises in helping leaders to thrive through uncertainty and change, increase resilience, and influence others — working as a thinking partner rather than an adviser to help clients build clarity, adaptability, and sustainable performance. Keith's coaching is evidence-based and action-focused, integrating approaches from coaching psychology including solution-focused coaching, cognitive-behavioural techniques, and behaviour change frameworks. He is completing the Professional Certificate in Executive Coaching at Henley Business School (triple-accredited by ICF, AC, and EMCC), and coaches in line with the ICF Core Competencies and Code of Ethics. Some of his previous clients include: Oliver Wyman, Prudential, Aldi, MindGym, Burberry, and Irwin Mitchel.
Work Experience
Head of AI Change and Adoption
The AA
April 2026 - Present
I lead on ensuring our leaders and employees are equipped with the technology, skills, and motivation, to leverage AI for human advantage.
Innovation & Impact Fellow
Behavioral AI Institute
November 2025 - Present
BAII is a non-profit dedicated to bridging behavioral science and artificial intelligence for a better future. We aim to contribute to the broader ecosystem of safer, smarter AI by producing training & guidance to organisations, research-led frameworks, policy insights, and safety tools for AI. I lead the translation of ground-breaking research in the Behaviour-AI space into actionable guidance, training, assessments, and tools for organisations. Generative AI and AI Strategy
Co founder
Adaptable Minds
October 2025 - Present
Independant consultant providing advisory services and executive coaching to leaders.
Consulting Solution Director
Influence at Work
August 2023 - August 2025
Leading a team of high-performing consultants and behavioural scientists to design and execute innovative and impactful change solutions. Responsible for new business and account growth, building strategic relationships with senior clients in: financial services, healthcare, energy, and transport.
Director, Digital Innovation
MindGym
August 2021 - July 2023
Behavioural scientist creating market-disrupting digital products to change individual behaviour and improve organisational outcomes. Creator of the award-winning coaching methodology Precision Coaching, MindGym's proprietary 1:1 coaching methodology. Responsible for ensuring MindGym's digital products change individual and organisational behaviour while delighting users and clients; and drive success in market.
Education
Henley Business School
Professional Certificate, Executive Coaching
2025 - 2026
Behavior Change and Executive Coaching
University College London, University of London
Doctorate (Ph.D.), Experimental Psychology, Psychology
2012 - 2016
Activities and societies: Psychology Postgraduate Peer Group Doctoral thesis in cognitive psychology and decision making. Minors in organisational psychology, and psychology of human-computer interaction & design. Research Design, Evidence-based Design and +3 skills
Keith was also personally admitted to
University College Cork