Kate Mas
5.0
(6)
Studied at University of Pavia
Hiring Manager at Qonto
Successful clients at
Not currently taking new clients
Work Experience
Senior Lead UX Writer
Qonto
July 2022 - June 2024
Hiring Manager
- Supporting cross-functional product teams in delivering copy on new features or improvements in 5 core languages via in-house localization process - Training the UX writers to conduct accurate scoping research and write delightful copy for users, who manage their bookkeeping, spend management and day-to-day expenses on Qonto - Defining principles and guidelines in collaboration with the design studio to deliver an impactful content system, glossary and work supporting standards - Supporting recruitment efforts for the team by sourcing and evaluating candidates - Managing and helping UX writers (as my direct reports) grow and evolve within their current scope and beyond (5 direct reports) - Enabling cross-team collaboration between UX writing, product design, brand design, product management and product marketing management -- -- -- Qonto is the leading European business finance solution. It simplifies everything from everyday banking and financing, to bookkeeping and spend management. Qonto energizes SMEs and freelancers so that they can achieve more. A few figures about Qonto: - Alexandre Prot and Steve Anavi created Qonto in July 2017 - 1000+ happy Qontoers in 5 locations - 350,000 + companies are using Qonto - €622m raised with VCs and business angels including Valar, Alven, the European Investment Bank, Tencent, DST Global, Tiger Global, TCV, Alkeon, Eurazeo, KKR, Insight Partners, Exor Seeds and Gaingels. - Listed in the French Tech #Next40, bringing together the most promising young companies of the French Tech industry. - 1st B2B account for finance management to get a Payment Institution licence. Data Analysis, Content glossary and +12 skills
Mentor
Projector Institute
October 2020 - January 2021
Mentor for a 3-months intensive course on UX Writing (in English) covering the basics of UX Writing and topics like usability, user research with a strong focus on short product interface copy. 17 students registered for the course and 8 have gained certificates of completion. Students have concluded their final project by introducing improvements to the onboarding flow of Letyshops, a cashback service. I've designed and recorded a lecture on user research for UX writers as an addition to existing materials. My activities as a mentor included - Weekly review of assignments - Bi-weekly webinars to share additional learning materials (email writing, benefits in copy, UX and microcopy) and answer questions - 1-1 mentoring and coaching of writers Mentoring, Figma (Software) and +5 skills
Head of Copywriting
Preply
September 2020 - June 2022
Hiring Manager
- Established and led a Copywriting department at Preply: team grew from 3 to 12 professionals consisting of UX Writers, Marketing Copywriters (CRM & Performance Marketing) and Content Marketers (SEO, long form) - Delivered on av. 3 successful AB copy tests per quarter to prove the impact small changes can have on the overall customer experience. Created documentation and trained the team to use the in-house copy AB testing tool autonomously (without tech involvement) - Created a business case through a successful multi-language-version experiment to bring localization leadership to Preply. Initiated the hiring process of a candidate which led to a positive outcome. - Developed one of the first Growth Frameworks for writers at Preply, to bring more clarity and transparency to internal and external growth opportunities for writers. - Collaborated with different departments to ensure overall product success: Marketing, Tech, SEO, Localization. Data Analysis, Copywriting and +9 skills
Lead UX Writer
Preply
May 2019 - September 2020
Hiring Manager
- Led a small team of 2 UX writers which increased by 1 (via an internal move) - Managed the external localization process through Crowdin to ensure great local experience to 14 languages. - Hired the first languages specific localization specialist for Ukrainian and Russian languages to speed up the AB testing production lead time. - Developed Tone, Voice & Style & Glossary documentation, as well as other internal documentation e.g. Key Messaging and Value Proposition for Preply's tutors and students - Collaborated with department like SEO and Marketing for project specific requirements - Active member of numerous product teams, working closely with product designers, BE&FE engineers, PMs and localization specialists - Initiated and took part in customer researches to get more insights on how our users communicate Content glossary, Website Localization and +7 skills
UX Writer
Preply
May 2018 - May 2019
Supporting cross functional product teams. Delivering user friendly, clear and concise interface copy. Conducting customer research and creating key messaging matrixes to establish Preply's voice and tone. Content glossary, Content Management and +6 skills
Education
University of Pavia
Bachelor's degree, Communication and Media Studies
2014 - 2017
6 Reviews
Overall Rating
5.0
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