
Justin Tidmarsh
5.0
(4)
Studied at Carlson School of Management (Minnesota)
Works at WITH/in
Successful clients at
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About Justin
Justin Tidmarsh is an executive advisor and leadership coach dedicated to helping high-performing executives, changemakers, and leaders move from burnout to sustainable balance. As the founder of WITH/in, a Portland-based consultancy and coaching practice, he specializes in guiding high-stakes professionals through intense corporate pressures. Justin provides a trusted, expert space for leaders to set down their professional armor, break through cognitive overload, and align their personal vision with execution. Fortune 500 Leadership Justin brings over 25 years of lived experience driving growth marketing, customer loyalty programs, and integrated strategies for iconic global brands—including Nike, Starbucks, Best Buy, Target, Chase, and Lands' End. Because he has personally carried the pressure of delivering bottom-line results at the highest levels, he understands the challenge of navigating complex organizational change without losing your center. He effectively bridges the gap between high-level business strategy and the human systems required to make those strategies stick. A Holistic Coaching Philosophy Justin’s approach is rooted in the belief that sustainable growth systems apply to both business and life. His path has been uniquely holistic: alongside his corporate tenure, he is a Certified Personal Trainer and Nutrition Coach, and formerly owned and operated a boutique gym. This multidisciplinary background allows him to treat executive burnout not just as a professional hurdle, but as a whole-body challenge. By bridging the gap between physical vitality and cognitive performance, he draws powerful parallels between the discipline learned in fitness, the empathy required in coaching, and the resilience needed in organizations. Drawing on his extensive corporate background and his lived experience as an out gay executive, Justin helps clients uncover blind spots, optimize their emotional clarity, and implement behavioral changes that protect both executive well-being and organizational growth. Credentials & Expertise Justin is uniquely equipped to support the whole person through an extensive suite of credentials: Executive & Life Coaching: Associate Certified Coach (ACC) through the International Coaching Federation (ICF), Certified Life Coach, and Foundations of Career Navigating & Coaching. Emotional & Cognitive Optimization: EQ-i 2.0® (Emotional Intelligence) Certified, ADHD Coach Certification, and Mental Health First Aid. Holistic Wellness: NASM Certified Personal Trainer, Certified Nutrition Coach, and former boutique gym owner.
Why do I coach?
I coach because I know what it’s like to look successful on the outside while feeling stretched thin on the inside. Juggling pressure, family, and the constant push to do more can lead to burnout. I work with busy professionals and parents who want to lead without losing themselves. I’ve seen how often under-represented voices are overlooked, and how the systems meant to drive progress can actually hold people back. My coaching helps clients reconnect to who they are, find their voice, and lead with authenticity so their success reflects their true self. I’ve been the quiet voice trying to be perfect, the high-performer chasing the next title, the one afraid to take the risk. Coaching helped me change that, and now I help others do the same.
Work Experience

Founder, Managing Director
WITH/in
June 2025 - Present
WITH/in is a new kind of partner for leaders ready to drive meaningful transformation within themselves, their teams, and the systems they shape. We coach high performers to lead with clarity, confidence, and renewed capacity. We consult with consumer brands to accelerate decision-making and activate scalable growth strategies that keep pace with a changing marketplace. Coaching, Executive Coaching and +3 skills

Vice President, Integrated Marketing
Lands' End
July 2024 - June 2025
As VP of Integrated Marketing, I led data-driven strategies that transformed consumer insights into impactful marketing initiatives across paid media, growth, and retention—driving profitable demand growth and deepening customer engagement. My focus was on enhancing the customer journey and loyalty through integrated efforts across digital, retail, and wholesale channels. Customer Segmentation Strategy, Performance Marketing and +10 skills

Senior Director, Global Retail Experience Design
Nike
December 2021 - June 2024
Consumer Marketing, Business Insights and +6 skills

Senior Director, Women's Consumer Insights
Nike
November 2020 - December 2021
Influential Communicator, Business Insights and +9 skills

Senior Director, Membership
Nike
May 2018 - November 2020
Consumer Marketing, Influencing Others and +17 skills

Senior Director, Membership & Lifecycle Marketing
Best Buy
November 2014 - May 2018

Director, Brand Loyalty
Chico's FAS
August 2012 - November 2014

Group Marketing Manager
Starbucks
April 2011 - August 2012
Marketing Manager
Chase Bank
December 2006 - April 2011

Various
Target
March 2001 - December 2006
Justin was also given offers to work at

JPMorgan Chase & Co.
Education

Carlson School of Management (Minnesota)
MBA, Business
Marketing Management, Consumer Marketing and +6 skills

Carlson School of Management (Minnesota)
Bachelor's Science Business, Marketing
Marketing Management, Consumer Marketing and +3 skills
4 Reviews
Overall Rating
5.0
Justin has helped Leland clients get into JPMorgan Chase & Co.