Joy's Coaching Offerings

Craft Powerful MBA Essays

Craft winning MBA essays through brainstorming, drafting, and editing

Starting at $1,781.255h+ of coaching

Comprehensive MBA Application Package — Land Your Dream Program

Expert help on your MBA essays, recommendations, resume, and more

Starting at $8,00020h+ of coaching

Nail the MBA Interview

Practice realistic mock MBA interviews with a trained expert

Starting at $1,091.253h+ of coaching

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Why do I coach?

There are a lot of really good moments in life. But if you're like me, you search for the great ones, and rather than expecting them to magically appear, you actively seek to make them happen. For me, hands down, some of the greatest moments in my life have happened while coaching. Because nothing in the world compares with that moment when you’ve nailed it. My clients come to me with a story. Often, it's a diamond in the rough. Sometimes they don't even have a clue what that story is, or how it will look in the end. But we both know it's there. Together, teasing out that narrative, and then finding the best way to put it down in words so that anyone reading it will understand – understand the applicant, their dreams, their motivations, and how they’ve become who they are today – those moments are worth everything.

Work Experience

Sr. Consultant

Menlo Coaching

April 2022 - Present

​​Serving as an MBA Admissions Consultant since 2005, I have seen the admissions landscape change drastically. One thing however has remained constant: the amazing caliber of professionals I get to work with on a daily basis. I'm proud to have helped so many dedicated, innovative, and goal-oriented people throughout my tenure, and to have had the chance to share a pivotal moment in their lives, helping them to realize their dreams. With so much riding on business school applications, it’s important to have an experienced and invested coach by your side. I see myself as more than a service provider: I am a partner in your application journey. I understand the challenges and pitfalls of MBA admissions, and work tirelessly to help my clients successfully navigate the process. Often what determines acceptance or rejection to an MBA program is one’s ability to differentiate oneself. I work in a holistic manner, leveraging my experience as a professional journalist and award-winning creative writer to identify what is important in any story. I then coach my clients to express their truth in a way that will captivate the admissions committee. In that process, as we identify, shape, and hone the client's best and most significant stories, we often reveal a thematic narrative thread that even the applicant was not aware ran through their life.

Owner

Word Up! Language Enterprises

March 2005 - Present

Hiring Manager

For two decades, Word Up! has provided unforgettable copy that moves, excites and ignites the reader. With content geared to multiple media forms, we delight in capturing our target audience by delivering messages in the simplest and most memorable way. As founder, my articles, stories and creative content have appeared in magazines, newspapers and journals across the globe and my award-winning short stories have been published in book collections and featured in online magazines. I am the former deputy editor of the Herzliyan magazine, published by Reichman University, and the former assistant editor of Women’s International Net magazine. As a freelance writer, nearest and dearest to my heart are stories that involve healthcare and patient rights, new discoveries in the world of oncology and the stories uncovered in the realms of big pharma; social and behavioral science and and anything and everything that can contribute to making the world a better place to live in.

Senior Admissions Consultant

ARINGO MBA Admissions Consulting

March 2005 - April 2022

As the most experienced MBA consultant in Israel, my clients at Aringo were admitted to HSW, all the M7s, and the top schools of Europe and Asia. I worked with full-time and executive MBA clients, as well as those applying to a host of additional programs, including undergraduate programs in every discipline from the arts to legal studies, master's degree and PhD programs; as well as medical school studies. My articles on MBA admissions have been published in Business Because and on other industry blogs, and I have been interviewed as an industry expert by Fortune.com for their special series of MBA admissions.

Education

New York University

BFA

1985 - 1989