
Josh Petersel
Weaponized Focus: Use Linkedin & AI to cut thru online job app sludge
Studied at Harvard Business School
Hiring Manager at Spotify
Questions? Start chatting with this coach before you get started.
Josh's Offerings
Custom hourly · $94/hr
Get help with AI Fundamentals, AI Outreach, and .
Josh’s Career Coaching Qualifications
Experience level: Manager
10+ people coached for Career Coaching
Finding a better job (and sooner!) has amazing compounding benefits. You feel stuck, fatigued, lost, or need a jolt to get moving? I don't pretend modern job hunting is easy, but I'm optimistic we can get you somewhere great. I'm a former Director at Spotify, a Harvard Business School grad, and have career coached for 10+ years — I'd be honored to help. Three beliefs inform my work as a coach: 1) Job hunting is a skill set which, like many others, can be practiced and improved 2) Careers are long and dream jobs often take multiple steps to build 3) You are capable of more than you think — let's work together to unlock what you’re missing I draw from real-world experience on both sides of the hiring table: I've hired for dozens of roles and interviewed for hundreds of jobs. So I know what recruiters and hiring managers look for, I know how to avoid the many mistakes that can impede success, and I know how to set you up to win. I can help you identify companies to target, get your foot in the door, and get your interviews sharp. I can help discern whether tech, startups, or scaleups are right for you. I'm most interested in helping folks find roles as product managers, sales leaders, managers, and marketers, but most of my practice can be employed nearly universally. My sessions are pragmatic, but I'm not shy about wisecracking. I believe personality fit matters with a coach even more than industry fit. If you're still not sure, but you've read this far, that's a good signal we may be onto something. I'm happy to offer a free intro call so you can feel confident you've got the right coach in your corner — you've got nothing to lose. For a limited time: Send me a connection request on Linkedin and mention Leland, and I'll drop $47 off the second session (the intro call is still free!)
Josh can help with:
AI Fundamentals
AI Outreach
AI-Powered Job Search
Cover Letters
General Exploration
Interview Prep
Job Search Strategies
Networking Strategy
Personal Branding
Professional Networking
Resume Review
Salary Negotiation
Skill Building
Work Experience
Founding Advisor
Forward Share Ventures
March 2026 - Present
Forward Share Network is an operator-led collective of fractional elite entrepreneurial experts and advisors supporting the creation and scale of human-centered, tech-forward companies.
Founder
Designed by Maui
November 2023 - Present
Maui builds VR native productivity software for remote teams. DoodleBoard, available on Quest headsets, is the most performant real time cooperative drawing app on the planet, and it's freemium so you can give it a try. * Innovate pioneering tactics to grow & retain our userbase, lead product strategy * Manage a community of over 12,000 active users * Develop & deploy features in Unity via VSCode with Copilot & Github
Producer
Mutual Friend Productions
November 2023 - Present
Mutual Friend invests in shows and builds software & data to help producers and investors make better decisions * Broker deals & fundraise to invest in shows including Othello (starring Denzel Washington & Jake Gyllenhaal) and Every Brilliant Thing (starring Daniel Radcliffe) * Build advanced reporting & projection models using Python & pivot tables to analyze underlying performance trends, forecast future performance, and optimize investment decisions * Developing SaaS software to modernize the entire industry stuck in legacy software precedents

Director
Spotify
April 2016 - Present
Hiring Manager
I led an international team managing Ad Studio, Spotify’s self-serve ad platform which enables advertisers of any size to execute audio & video ad campaigns in minutes. * Sales Management: Drove 50% YoY growth on $100M/yr advertising business. Defined KPIs and strategy. Sold to key customers with $100k-$1M+ annual spend * People Management: Led global team of 3 managers & 8 sellers. Outperformed company NPS benchmarks by +8 points over the latest 5 biannual surveys * Product Management: Directed initiatives to rapidly scale business over 2-5 year periods. Owned KPIs to drive mainstream adoption of Spotify's Self-Service Podcast Advertising Beta in Nov'21. Leveraged Salesforce to build timely & actionable reporting. Worked across all functions to identify, scope, and prioritize business & product opportunities
Education

Harvard Business School
MBA, Business

Washington University in St. Louis
BSBA, Triple Major: Marketing, Entrepreneurship, Finance