
Jonathan Hua
$300M Raised. 30+ Startups Backed. Ex-Founder, VC and Head of IR
Studied at Johnson Graduate School of Management (Cornell)
Works at Scrum Ventures
Available Tuesday at 4:30 PM UTC
Questions? Start chatting with this coach before you get started.
Jonathan's Offerings
Custom hourly · $200/hr
Get help with Branding, Business Strategy Development, and .
Jonathan’s Startup Founders Qualifications
Experience level: Executive
I've spent my career on both sides of the table, which gives me a unique vantage point on what actually makes a founder fundable. I started at THRIVE, an award-winning early-stage accelerator focused on agtech, where I worked hands-on with founders from idea to fundable company — meaning I've sat across the table from hundreds of pitches and seen exactly what separates the ones that land from the ones that don't. That experience led me into venture investing at Scrum Ventures, where I invested across food, deep tech, healthcare, AI, and other sectors, and progressed from Associate to Principal in two years — time spent in IC meetings hearing how partners actually argue for or against a deal. Two of my portfolio bets show what a well-told story and a fundable business can produce together: one company exited for nine figures to a publicly traded acquirer, and another has since become a unicorn generating billions in annual revenue. From there, I moved to the operator side at GrubMarket, a pre-IPO food-tech unicorn, where I built the company's investor relations function from scratch — orchestrating nearly $300M across multiple rounds and becoming the company's public-facing voice with over 100 investors and stakeholders. Today, as a Venture Partner at Scrum, I continue advising portfolio companies on fundraising strategy, which keeps me current on how deals actually get sourced, evaluated, and won — not from theory, but from sitting in the room. If you're preparing to raise, I can help with every part of it — refining your narrative so it resonates with the specific investors you're targeting, building a deck and data room that holds up under real diligence, and coaching you through the investor meetings themselves so you walk in prepared rather than reactive. I can also help you think like the person across the table: what actually gets a deal through an investment committee, what diligence questions are coming and why, and how to keep investors engaged and informed long after the round closes through real IR practice. This isn't secondhand advice — it's the exact process I've lived on both sides, from coaching founders pre-fundability at THRIVE, to deciding which bets to make at Scrum, to running IR for a company that raised nearly $300M of its own.
Jonathan can help with:
Branding
Business Strategy Development
Cover Letters
Fundraising
Go-to-Market Strategy
Ideation
Resume
Venture Capital Strategy
Jonathan also coaches for Venture Capital and Climate Tech & Sustainability. View all.
About Jonathan
I'm an investor relations and finance executive based in the San Francisco Bay Area — currently a Board Director at Hectre, a Venture Partner at Scrum Ventures, and a strategic advisor to companies building transformative AI and software across agriculture, climate, logistics, and food-tech. I bring a rare blend of late-stage IR, growth-stage corporate strategy, and early-stage venture experience to help teams communicate value and close deals. My story starts between Texas, Tokyo, and Taipei. I grew up Taiwanese American with eight formative years in Japan and Taiwan — a tri-cultural upbringing that taught me how stories land differently across cultures, and how context, more than credentials, often determines what gets funded. I studied History at Rice because what moves investors is fundamentally a human question, then sharpened my analytical edge at Cornell. As a student, I launched two businesses — both created real value, neither survived — and that gave me lasting respect for every founder who bets on themselves. I've built my career at the intersection of capital, story, and strategy. I started at THRIVE, SVG Ventures' award-winning agtech accelerator, running full-cycle deal selection, diligence, and program management for early-stage founders building the future of food. I then moved into venture at Scrum Ventures, investing as a generalist across deep tech and food supply chain — including a nine-figure exit. From there, I crossed to the operator side at GrubMarket, a $2B+ revenue pre-IPO food-tech unicorn, where I built the company's IR and capital markets infrastructure from scratch — orchestrating nearly $300M across multiple rounds, driving a 3.5x valuation increase, and running full IPO readiness with Tier-1 Wall Street banks. Along the way, I launched a sustainability initiative that planted 150,000 trees and helped ten farmers transition to organic certification. Today, I advise high-growth tech companies on fundraising, investor relations, and the art of building stories that close. Off the clock, you'll find me at SF tech meetups or on the tennis courts, because every good investor knows when to press the advantage and when to just keep the ball in play.
Work Experience
Board Director
Hectre
2026 - Present
Hectre is the leading orchard management software and AI platform. As a Board Director, I provide strategic guidance on growth and GTM, capital strategy and fundraising, partnerships, technical roadmap development and market expansion — drawing on my experience at the intersection of early-stage venture, agrifood tech ecosystem development, and operational leadership. I’m proud to support a team that’s redefining what fruit data and agriculture software looks like for the world’s growers.

Fractional Head of IR & Fundraising Advisor
Jonathan Hua Advisory
2025 - Present
Raising capital is a skill — and I teach it. Having sat on both sides of the table, I've raised $300M for startups, growth-stage companies, and funds at every stage and backed 30+ companies as a VC. From crafting your narrative to coaching you through every investor meeting, I help founders and fund managers show up prepared, tell stories that resonate, close rounds with confidence and build the investor relationships that last.
Head of Investor Relations, VP of Corporate Strategy & Capital Markets
GrubMarket Inc
2021 - 2025
My deepest operating experience came at GrubMarket, a food supply chain technology company connecting farmers and food producers directly to businesses and consumers, where I joined the leadership team as Head of Investor Relations and VP of Corporate Strategy. Over my time there, I orchestrated more than $250M across several late-stage funding rounds, helping drive a 3.5x increase in the company's valuation as it grew into a pre-IPO unicorn. I became the company's public-facing voice with the investment community, managing relationships with and delivering quarterly updates to over 100 investors and stakeholders, while also leading our IPO readiness efforts and building the Wall Street banking relationships needed to position the company for public markets. Beyond capital markets, I ran our entire PR strategy — publishing 65+ press releases that drew over 200,000 views and leading every crisis communications response — and helped secure back-to-back placements on the CNBC Disruptor 50 list, lifting our ranking by 18 spots. I'm especially proud of launching our Sustainable California initiative, through which we planted over 150,000 trees and supported more than 10 California farmers through their transition to organic certification — work that reflected the values I'd carried since my earliest days in agtech.

Venture Partner
Scrum Ventures
2019 - Present
Interviewer
At Scrum Ventures, I built my venture investing chops from the ground up, joining as an Associate and earning a promotion to Principal within two years (2019-2021). In that time, I led seven new investments and follow-on rounds spanning health tech, deep tech, food tech, and productivity, and was designated the firm's Deal Captain, spearheading due diligence and deal execution on our highest-priority opportunities. One of those bets paid off in the clearest way a venture investor can ask for: I delivered a portfolio exit when Prodigy was acquired by Upstart (NASDAQ: UPST), turning a high-conviction call into a realized return. The role gave me a front-row seat to how capital actually gets deployed — sourcing, evaluating, structuring, and seeing a deal through to its outcome — across some of the most technically demanding sectors in venture. I now serve as a Venture Partner, guiding our growth-stage and late-stage portfolio companies as they fundraise and prepare for large-scale exit opportunities.
Accelerator Programme Manager
THRIVE
2018 - 2019
My career in agtech started at THRIVE, an early-stage accelerator that I helped lead to recognition as AgFunder's Most Valuable Agrifood Tech Accelerator Program in 2019. I owned the full investment lifecycle for our portfolio — sourcing deals, running due diligence, executing investments, and then staying closely involved through program management, mentorship, and ongoing portfolio support — for companies including The Bee Corp, Livestock Water Recycling, ProteoSense, Alesca Life Technologies, Wellntel, Olombria, Tensorfield Ag, Intelliconn (now VeriGrain), and GroGuru, along with follow-on funding for AgShift. Beyond the investing work, I became one of the more visible voices in the agtech ecosystem: I wrote the "Why We Invested" series on Medium to make our investment thesis public and accessible, and I took the stage as host or emcee at events like the Forbes AgTech Summit in both Salinas and Indianapolis, the PMA Fresh Summit Challenge in Anaheim, the THRIVE Innovation Summit, and the 2019 THRIVE X Future of Food Innovation Challenge at SXSW. I also co-produced THRIVE's 2019 Top 50 Report, a widely read snapshot of the top trends and companies shaping agtech investing that year — work that put me at the center of the conversation on where the sector was headed, not just on the sidelines of it.
Education

Johnson Graduate School of Management (Cornell)
Master of Business Administration (M.B.A.), Entrepreneurship & Venture Capital, Global Business

Rice University
Bachelor of Arts (B.A.), History