
Jonathan Hua
$300M Raised, 30 Investments. Agtech Accelerator to Climate VC to Food Exec
Studied at Johnson Graduate School of Management (Cornell)
Works at Scrum Ventures
Available Tuesday at 4:30 PM UTC
Questions? Start chatting with this coach before you get started.
Jonathan's Offerings
Custom hourly · $200/hr
Get help with Behavioral Interview Prep, Climate Consulting, and .
Jonathan also coaches for Venture Capital and Startup Founders. View all.
Jonathan’s Climate Tech & Sustainability Qualifications
Experience level: Executive
I've spent my entire career embedded in the sustainable food and agtech ecosystem, working nearly every link of the chain from farm to fork. I started by running THRIVE, an award-winning early-stage accelerator focused on agtech, where I worked hands-on with founders building the future of sustainable farming and food production. That led me into venture investing at Scrum Ventures, where I invested across food, deep tech, healthcare, and AI, and helped launch Bites!, Scrum's dedicated food tech studio — deepening my focus on the startups reshaping how food is grown, processed, and distributed. From there, I joined the leadership team at GrubMarket, a food supply chain technology company, where I saw the other side of the equation: what it actually takes to operate and scale a sustainability-driven food business, not just fund one. Across this work, I've been recognized with multiple awards for my contributions to agtech, food tech, and sustainability — recognition that reflects depth, not just breadth, in this space. If you're looking to build a career or grow your expertise in climate tech and sustainable food systems, I can help with all of it — understanding the investor landscape, evaluating what makes a sustainable food or agtech company fundable, and learning how operators, investors, and accelerators each think about the same problem differently. I can teach you how to source and assess deals in this sector, what due diligence looks like for ag and food tech specifically, and how to build a narrative and thesis that resonates with the investors and partners who fund this space. This isn't secondhand knowledge — it's the exact path I've lived, from coaching founders pre-fundability, to writing checks into the sector, to operating inside a food supply chain company myself.
Jonathan can help with:
Behavioral Interview Prep
Climate Consulting
Corporate Sustainability
Funding & Grants
LinkedIn Review
Networking Strategy
Resume Review
Salary Negotiation
Sustainable Supply Chain & Operations
Jonathan also coaches for Venture Capital and Startup Founders. View all.
About Jonathan
I'm an investor relations and finance executive based in the San Francisco Bay Area — currently a Board Director at Hectre, a Venture Partner at Scrum Ventures, and a strategic advisor to companies building transformative AI and software across agriculture, climate, logistics, and food-tech. I bring a rare blend of late-stage IR, growth-stage corporate strategy, and early-stage venture experience to help teams communicate value and close deals. My story starts between Texas, Tokyo, and Taipei. I grew up Taiwanese American with eight formative years in Japan and Taiwan — a tri-cultural upbringing that taught me how stories land differently across cultures, and how context, more than credentials, often determines what gets funded. I studied History at Rice because what moves investors is fundamentally a human question, then sharpened my analytical edge at Cornell. As a student, I launched two businesses — both created real value, neither survived — and that gave me lasting respect for every founder who bets on themselves. I've built my career at the intersection of capital, story, and strategy. I started at THRIVE, SVG Ventures' award-winning agtech accelerator, running full-cycle deal selection, diligence, and program management for early-stage founders building the future of food. I then moved into venture at Scrum Ventures, investing as a generalist across deep tech and food supply chain — including a nine-figure exit. From there, I crossed to the operator side at GrubMarket, a $2B+ revenue pre-IPO food-tech unicorn, where I built the company's IR and capital markets infrastructure from scratch — orchestrating nearly $300M across multiple rounds, driving a 3.5x valuation increase, and running full IPO readiness with Tier-1 Wall Street banks. Along the way, I launched a sustainability initiative that planted 150,000 trees and helped ten farmers transition to organic certification. Today, I advise high-growth tech companies on fundraising, investor relations, and the art of building stories that close. Off the clock, you'll find me at SF tech meetups or on the tennis courts, because every good investor knows when to press the advantage and when to just keep the ball in play.
Work Experience
Board Director
Hectre
2026 - Present
Hectre is the leading orchard management software and AI platform. As a Board Director, I provide strategic guidance on growth and GTM, capital strategy and fundraising, partnerships, technical roadmap development and market expansion — drawing on my experience at the intersection of early-stage venture, agrifood tech ecosystem development, and operational leadership. I’m proud to support a team that’s redefining what fruit data and agriculture software looks like for the world’s growers.

Fractional Head of IR & Fundraising Advisor
Jonathan Hua Advisory
2025 - Present
Raising capital is a skill — and I teach it. Having sat on both sides of the table, I've raised $300M for startups, growth-stage companies, and funds at every stage and backed 30+ companies as a VC. From crafting your narrative to coaching you through every investor meeting, I help founders and fund managers show up prepared, tell stories that resonate, close rounds with confidence and build the investor relationships that last.
Head of Investor Relations, VP of Corporate Strategy & Capital Markets
GrubMarket Inc
2021 - 2025
My deepest operating experience came at GrubMarket, a food supply chain technology company connecting farmers and food producers directly to businesses and consumers, where I joined the leadership team as Head of Investor Relations and VP of Corporate Strategy. Over my time there, I orchestrated more than $250M across several late-stage funding rounds, helping drive a 3.5x increase in the company's valuation as it grew into a pre-IPO unicorn. I became the company's public-facing voice with the investment community, managing relationships with and delivering quarterly updates to over 100 investors and stakeholders, while also leading our IPO readiness efforts and building the Wall Street banking relationships needed to position the company for public markets. Beyond capital markets, I ran our entire PR strategy — publishing 65+ press releases that drew over 200,000 views and leading every crisis communications response — and helped secure back-to-back placements on the CNBC Disruptor 50 list, lifting our ranking by 18 spots. I'm especially proud of launching our Sustainable California initiative, through which we planted over 150,000 trees and supported more than 10 California farmers through their transition to organic certification — work that reflected the values I'd carried since my earliest days in agtech.

Venture Partner
Scrum Ventures
2019 - Present
Interviewer
At Scrum Ventures, I built my venture investing chops from the ground up, joining as an Associate and earning a promotion to Principal within two years (2019-2021). In that time, I led seven new investments and follow-on rounds spanning health tech, deep tech, food tech, and productivity, and was designated the firm's Deal Captain, spearheading due diligence and deal execution on our highest-priority opportunities. One of those bets paid off in the clearest way a venture investor can ask for: I delivered a portfolio exit when Prodigy was acquired by Upstart (NASDAQ: UPST), turning a high-conviction call into a realized return. The role gave me a front-row seat to how capital actually gets deployed — sourcing, evaluating, structuring, and seeing a deal through to its outcome — across some of the most technically demanding sectors in venture. I now serve as a Venture Partner, guiding our growth-stage and late-stage portfolio companies as they fundraise and prepare for large-scale exit opportunities.
Accelerator Programme Manager
THRIVE
2018 - 2019
My career in agtech started at THRIVE, an early-stage accelerator that I helped lead to recognition as AgFunder's Most Valuable Agrifood Tech Accelerator Program in 2019. I owned the full investment lifecycle for our portfolio — sourcing deals, running due diligence, executing investments, and then staying closely involved through program management, mentorship, and ongoing portfolio support — for companies including The Bee Corp, Livestock Water Recycling, ProteoSense, Alesca Life Technologies, Wellntel, Olombria, Tensorfield Ag, Intelliconn (now VeriGrain), and GroGuru, along with follow-on funding for AgShift. Beyond the investing work, I became one of the more visible voices in the agtech ecosystem: I wrote the "Why We Invested" series on Medium to make our investment thesis public and accessible, and I took the stage as host or emcee at events like the Forbes AgTech Summit in both Salinas and Indianapolis, the PMA Fresh Summit Challenge in Anaheim, the THRIVE Innovation Summit, and the 2019 THRIVE X Future of Food Innovation Challenge at SXSW. I also co-produced THRIVE's 2019 Top 50 Report, a widely read snapshot of the top trends and companies shaping agtech investing that year — work that put me at the center of the conversation on where the sector was headed, not just on the sidelines of it.
Education

Johnson Graduate School of Management (Cornell)
Master of Business Administration (M.B.A.), Entrepreneurship & Venture Capital, Global Business

Rice University
Bachelor of Arts (B.A.), History