Jessica Kim
5.0
(1)
Studied at University of Southern California
Works at Universal Music Group
Successful clients at
Not currently taking new clients
Work Experience
Global Marketing Manager
Universal Music Group
November 2024 - Present
- Develop and execute viral marketing campaigns to drive global fan engagement and music consumption. - Leverage short-form content strategies and social media trends to increase artist awareness in key ex-US markets. - Build and maintain relationships with global fan communities, influencers, and cultural tastemakers. - Analyze campaign performance data to optimize strategies and provide insights to senior management. Social Media Marketing, Marketing Campaign Development and +6 skills
Viral Marketing & Analytics
Atlantic Records
May 2023 - January 2024
- Assist Atlantic Records' Viral Marketing team in campaign design and implementation. - Research music industry trends, particularly in digital and viral marketing. - Analyze audience behavior to optimize engagement. - Collaborate with publicity and communications teams. - Assist in creating presentations and reports. Social Media Management, Communication and +7 skills
Concert Marketing, Admin
Crypto.com
March 2023 - June 2023
- Assist media outreach and PR initiatives - Assist in creation of marketing decks - Compile and create marketing recaps after each event - Assist at events as needed Communication, Social Media Marketing and +2 skills
Assistant Marketing Director
Keck Data Science Institute
January 2023 - January 2024
- Crafted content for prospects and students. - Expanded community via web, newsletter, and social media. - Authored content for multiple web platforms. - Managed digital newsletters and email campaigns. - Created a Directed Study on “Digital Marketing in Data Analytics.” Email Marketing, Project Management and +6 skills
Founder & CMO
WireHouse Media
November 2022 - March 2025
- Founded and lead Wirehouse Media, managing a team of creatives to deliver branding, event production, and digital marketing campaigns. - Facilitated client projects from ideation through execution, handling content creation, campaign strategy, and on-site event management. - Developed and managed key client relationships, ensuring project goals were met while scaling operations and building a collaborative team environment. Social Media Marketing, Marketing Campaign Development and +4 skills
Education
University of Southern California
Masters of Studies in Law, Entertainment & Industry Certificate and Technology & Entrepreneurship Certificate
2025 - 2026
Pepperdine University
Bachelor of Arts - BA, Advertising
2020 - 2023
Activities and societies: Faculty/Student Mentorship Program Honors: - Special Achievement - Communication Division Scholarship Recipient
Chapman University
Bachelor of Science - BS, Business, Management, Marketing, and Related Support Services
2019 - 2020
Honors: - Dean's List, Fall 2019 - Provost List, Spring 2020
1 Review
Overall Rating
5.0
Jessica has helped clients get into these companies: