
Jesse Lusa
Learn how to best use AI for Product Development | AI for PMs
1,465 min coached
38 followers
Studied at Stanford Graduate School of Business
Works at GoFundMe
Available today at 10:30 PM UTC
Questions? Start chatting with this coach before you get started.
Jesse's Offerings
Custom hourly · $150/hr
Get help with AI Agents, AI Automation, and
Jesse’s AI for Product Development Qualifications
Experience level: Manager
I'm a PM on the new products team at GoFundMe, where I've shipped AI-powered features end-to-end: a multi-step generation pipeline for user-facing content, prompt systems tested against real user inputs, and an eval system that holds quality steady in production. I work in the actual mechanics of building with AI: scoping what an agent should do, structuring the pipeline, testing it against real inputs. And I know how this works inside a real org, where shipping AI means coordinating handoffs across Product, Design, and Eng. That's where most enterprise AI efforts stall. What sets me apart is that I build outside of work too. I've shipped several AI products solo with agentic coding tools: a fitness app, an AI image generator, a personal CRM, etc. I run a tight loop with AI at every step: write the spec, break it into tasks, execute with coding agents, then capture what worked and what broke in a file the agent reads next time. Each loop ships faster than the last. When I coach, I'm teaching the loop I run myself.
Jesse can help with:
AI Agents
AI Automation
AI Product Design
AI Roadmap Development
Feature Prioritization
Freelancing
Product Strategy
Prototyping with AI
QA
Scoping & Requirements
User Research & Insights Automation
Jesse also coaches for MBA, Product Management, Career Coaching, and College. View all.
About Jesse
I'm a Product Manager at GoFundMe on the new products team, where I build AI-powered features end-to-end. I'm here to help PMs, founders, and builders figure out where AI actually belongs in their product, how to scope it, and how to ship it. I've been technical my whole career. I started as a systems engineer at Northrop Grumman, leading a team building a new machine-learning toolkit, and I've spent most of my time since launching products 0-to-1, including as the first product hire at a startup. I have an MBA from the Stanford GSB, so I can speak to both the build and the business case behind it. These days I build with AI constantly: shipping features at work and several of my own products on the side, all designed, built, and launched solo with coding agents. When I coach, I'm teaching the workflow I run myself.
Why do I coach?
I coach because I learned all of this the hard way, with no one to shortcut it for me. When I started building with AI, there was no playbook. I figured out what worked by shipping, breaking things, and iterating, both on features at work and on my own products at night. Most people trying to build with AI right now are in that same fog: lots of hype, little clarity on what actually works. I want to cut that learning curve down for the people coming up behind me. I'm the best fit for PMs, founders, and builders who know AI belongs in their product but aren't sure where to start, how to scope it, or how to tell whether it's working. We'll skip the theory and work on what you're actually building.
Work Experience

Staff Product Manager
GoFundMe
January 2024 - Present
Launching Developer API platform + some fun consumer products for GFM

Senior Product Manager
bp pulse
September 2022 - January 2024
First product hire for startup bought by bp pulse. Launched new customer segment and owned entire product portfolio

Engineer
Northrop Grumman
September 2016 - August 2020
Worked on digital simulation software + big data analytics
Education

Stanford Graduate School of Business
MBA
2020 - 2022

Duke University
BSE, Biomedical Engineering
2012 - 2016
Serve as an Undergraduate Admissions Alumni Interviewer
Jesse was also personally admitted to

MIT Sloan

Duke's Fuqua School of Business
3 Reviews
Overall Rating
5.0
Knowledge
5.0
Value
5.0
Responsiveness
5.0
Supportiveness
5.0
Jesse has helped clients get into these schools: