Jenny L.

Jenny Lyell

5.0

(6)

Kellogg School of Management (Northwestern) Logo

Studied at Kellogg School of Management (Northwestern)

Adobe Logo

Works at Adobe

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Work Experience

Adobe Logo

Director of Product Management

Adobe

December 2023 - Present

Leads product management and long-term strategic initiatives for Adobe's digital imaging portfolio, including Photoshop and Lightroom

Adobe Logo

principal product manager

Adobe

January 2020 - December 2023

Creating art has always been something that feels timeless to me, and when I discovered Photoshop as a high school freshman, I became hooked and spent the next four years learning how to 'play the piano' with the toolbar and shortcut keys. Creating art is a zen, an expression, a play. It moves and inspires people, and so it is a privilege to meet customers, people who do this for a living and passion. My goal is to make Photoshop an amazing experience for creatives today and for the next crop of young creatives on more devices and platforms.

Adobe Logo

iPad Product Design Engineering Program Manager

Adobe

January 2016 - December 2019

Photoshop on iPad Founding product manager for Ps on iPad - identified market opportunities, early adopters, developed 3-year product strategy, product roadmap, presented key decisions to the board of directors, executive teams, launched beta and 1.0 version of product. Demo'd product as part of keynote for an audience of 14,000 creative professionals

merck Logo

MBA Intern Product Manager

merck

June 2012 - August 2012

•Led a cross-functional team of sales, consumer research, activation, and agencies to build a key consumer strategy for Claritin’s 2013 Marketing Plans, expected to drive $10MM incremental sales •Analyzed Claritin’s Spring 2012 market performance and recommended growth opportunities based on market share, competitor trends, and customer data •Created the national pricing recommendation for a new Claritin Children’s product based on profitability, costs, customer margin, and competitor pricing

Microsoft Logo

Digital Marketing Manager

Microsoft

August 2009 - July 2011

•Drove U.S. marketing campaigns and programs through digital, events, and relationship marketing; led digital innovation projects to find new ways to produce high-value engagements with business customers •Managed virtual product launches for Office 2010, Windows 7, Dynamics CRM; led a global team spanning product, marketing and agencies to drive strategy and input, gain support, and manage timely execution to reach over 1MM business customers and $10MM in sales •Analyzed consumer insights of C-level segment (CEO, CIO) and aligned various marketing channels based on sub-segment criteria, which resulted in increased audience coverage through a targeted approach

Education

Kellogg School of Management (Northwestern) Logo

Kellogg School of Management (Northwestern)

MBA, Marketing, Management and Organizations

Activities and societies: •Director of Career Development, Kellogg Marketing Club •Active member of Business Leadership Club, High-Tech Club, Kellogg Volunteers (Undergrad Mentoring)

McCombs School of Business (UT Austin) Logo

McCombs School of Business (UT Austin)

BBA, Marketing

Activities and societies: Gamma Beta Phi Honors Society, UTEACH, China Care

6 Reviews

Overall Rating

5.0


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Jenny L.

Jenny L.

5.0

 
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