Strategy and Operations Senior Manager

Head of Strategy

Neonatal Stealth Startup Business Strategy, Strategy and +2 skills

Strategy Consultant

▪ Developed a data-driven go-to-market strategy for a blood analyzer product entering a hyper-competitive segment. Strategy was informed via competitive intelligence with 15 product specialists; key findings centered on pricing and packaging margin analysis, and unforeseen customer success expectations. ▪ Conducted cross-functional primary research for a precision diagnostics company, integrating learnings from 20 leading oncologists with business and regulatory requirements, to inform product strategy, achieving a 52% increase in user satisfaction and clinical adoption. ▪ Revamped the UI and feature set for a surgical robot simulator, as informed by gap analysis between current clinical approaches and gamification opportunities in the broader simulator market, resulting in mutual value propositions for clinical and business stakeholders (surgical risk-planning and customer stickiness, respectively). ▪ Conducted comprehensive physician sentiment analyses for a new meningitis diagnostic product, surfacing key clinical requirements that enabled company to improve provider satisfaction and acquisition by 35%. ▪ Enabled a leading medical technology association to appeal an IP waiver extension for COVID-19 vaccine development to the ITC Congressional committee, through analysis and insight generation of US employment and R&D spend in the clinical diagnostics sector. Quantitative Data, External Relationships and +26 skills

Digital Team Lead

▪ Executed long-term growth & performance management strategies to drive 14% increase in YoY sales (vs. national CAGR of 3.3%), core focus on existing customer retention and new customer conversion. ▪ Deployed a 6-month viral marketing campaign (incl., sourcing and contracting influencer talent), leading to 5,500% boost in multi-channel social media clickthrough rates. ▪ Scoped and deployed digital enhancements to custom order process, enhancing user experience and order processing efficiency, mitigating against customer concerns for in-person interactions. Quantitative Data, External Relationships and +14 skills