Frances C. | AI Strategy & Transformation Coach

Frances Coronel

Helping teams cut through AI hype and build strategy that ships

Studied at Cornell University

Works at Slack

Available Thursday at 10:30 PM UTC

Protected by the Leland Experience Guarantee

Available Thursday at 10:30 PM UTC

Questions? Start chatting with this coach before you get started.

Frances's Coaching Offerings

Custom hourly · $100/hr

Get help with AI Tools & Integration, AI Insights Dashboard, and .

Frances also coaches for Software Engineering and AI Automation & Agents. View all.

Frances’s AI Strategy & Transformation Qualifications

Experience level: Associate

I'm a Senior Software Engineer at Slack on the DevXP AI team, where my job is literally AI strategy in practice — figuring out how to get engineers and non-engineers across a 2,000+ company to actually adopt AI tools, change their workflows, and build with confidence. I work on the technical and human side of that equation: evaluating tools, designing rollout strategies, building internal tooling, and making the case for AI investment to stakeholders at every level. I've spoken at 100+ events on tech, leadership, and emerging tools — and I'm one of the people in the Latina tech community actively demystifying AI for founders, executives, and teams who feel behind. Whether you're a leader trying to build an AI roadmap, a founder figuring out where AI actually fits in your product, or a team that's experimented but hasn't seen ROI yet — I'll help you cut through the noise, prioritize what matters, and build a strategy you can actually execute on. 💪🏽

Frances can help with:

AI Tools & Integration

AI Insights Dashboard

AI Agents

AI Product Innovation

Team AI Upskilling

AI Automation

Frances also coaches for Software Engineering and AI Automation & Agents. View all.

About Frances

Hi, I’m Frances Coronel! 👋🏽 I'm a Senior Software Engineer at Slack, where I work on the Sidebar Systems team improving the best in class messaging experience for work through better sidebar organization and smarter notifications. I’ve been learning to code since 2013, getting paid to code since 2015, and working full time since 2017. Over the years, I’ve been an Engineering Manager, tech lead, and product engineer across both startups (Slack, Byteboard, JupiterOne) and large companies (Salesforce, Accenture). Since 2015, I’ve mentored for 200+ hours through Formation, coding bootcamps, nonprofits and my own website, helping engineers and technical founders grow with clarity and confidence. I specialize in: - 🧠 Behavioral interview prep: mastering your story and impact - 🚀 Career strategy & promotion planning: leveling up in your software engineering career - 💬 Leadership communication: influencing effectively across teams - 💡 Recruiting & DEI: strategies for building inclusive, high-performing teams If you’re ready to take your next step in tech, whether that’s landing your dream job, earning your next promotion, or leading with purpose, I can help you make it happen! 🌟

Why do I coach?

I coach because mentorship changed everything for me. As a first-generation Latina software engineer, I learned early on that the right guidance can accelerate your growth and open doors you didn’t even know existed. Now, I pay that forward by helping others build careers that are not just successful, but sustainable. My approach is structured, supportive, and rooted in experience because I believe growth deserves both authentic empathy and ruthless strategy. 💛