Florencio Zavala
5.0
(2)
Elevate Your Art: Ex-YouTube Design Lead & CalArts Mentor
Studied at University of Florida
Worked at YouTube
Successful clients at
Not currently taking new clients
Florencio’s Visual Arts Qualifications
Experience level: Director
Florencio has helped clients get into these companies:
Welcome to my profile! As the Founder and Principal of Estudio Zavala, I lead a purpose-driven art and design studio with a focus on impactful collaborations in arts, education, social justice, and healthcare. My experience as a Design Lead at YouTube has honed my skills in design strategy and brand identity, which I bring to my coaching sessions. I've had the privilege of mentoring BFA and MFA students at institutions like the California Institute of the Arts and Boston University, providing feedback and guidance to enhance their design skills and creativity. With a background in mentoring and visual design from the University of Florida, I am passionate about helping aspiring artists and designers reach their full potential. Let's work together to elevate your artistic journey!
Florencio can help with:
Art History
Artistic Expression
Art Marketing
Exhibition Planning
Freelancing
Interview Prep
Networking Strategy
Resume Review
Salary Negotiation
Skill Building
Visual Arts Techniques
Work Experience
Studio Design Director
YouTube
April 2021 - January 2025
• Led design efforts for a Global Brand Team at YouTube, collaborating with partners to maintain and evolve the brand's marketing expression. • Developed innovative design concepts to enhance the brand's products and messaging, ensuring alignment with strategic objectives. • Implemented creative solutions that resulted in increased brand visibility and engagement, driving positive impact on consumer perception and market share. Design Strategy, Communication and +32 skills
Critic
California Institute of the Arts
December 2020 - December 2020
• Provided feedback and shared recent work experience with BFA and MFA students at CalArts. • Critiqued student portfolios to enhance design skills and foster creativity. • Collaborated with faculty to develop curriculum and deliver engaging lectures. Communication, Trend Awareness and +4 skills
Critic
Boston University
October 2020 - December 2020
• Co-instructed students in trans-media projects remotely via live zoom instruction. • Provided design critique and feedback to students on their projects. • Collaborated with other instructors to ensure a cohesive learning experience. • Facilitated discussions and workshops to enhance student learning outcomes. Communication, Educational Workshops and +5 skills
Founder and Principal
Estudio Zavala
February 2019 - Present
As the Principal and Founder of Estudio Zavala, I lead a purpose-driven art and design studio focusing on private commissions, editorial projects, exhibitions, and public art. With a strong emphasis on collaborations in arts, education, social justice, and healthcare, I drive initiatives in voting rights, climate change, and indigenous protections to make a meaningful impact. Art Direction, Brand Identity Development and +18 skills
Education
University of Florida
BFA, Graphic Design
1997 - 2001
Mentoring and Visual Design
2 Reviews
Overall Rating
5.0
Florencio has helped clients get into these companies: