Erica Gomez
5.0
(6)
Studied at University of San Diego
Works at Independent Consultant
Available tomorrow at 1:00 PM UTC
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About Erica
My career began in management and marketing before my MBA led me in an unexpected direction. I discovered a genuine passion for higher education and found my way into admissions, almost by accident. What started as an admissions role at Emory's Goizueta Business School grew into an independent coaching practice that I have continued to build and invest in ever since. My role on the admissions committee at Emory shaped what I had come to love about this work. Reading application files, conducting interviews, and participating in admissions decisions gave me a perspective that continues to inform the work I do as a coach. I understand the admissions process from both sides, and I use that perspective to help each client build applications that highlight their strengths, readiness, and fit for every program on their list. The MBA application is one of the more significant things a person will do for themselves. It requires you to be honest about where you have been, intentional about where you are going, and confident enough to send it out into the world. Working with clients going through the MBA application process is genuinely meaningful, and the trust my clients place in me is something I don't take lightly. The clients I work with are driven, goal-oriented people who are ready to commit to a strong application and want an experienced partner in their corner, but no two are the same. Some come to me with a clear vision and just need help executing it. Others are earlier in the journey and need help seeing what is possible and uncovering what is already there. Many are navigating a career pivot or have concerns about something in their academic record. A complex story is not a barrier. It just requires a more thoughtful approach. I believe there is a compelling application in every candidate I work with and I welcome the complexity. If you are ready to get started, even if you are not sure where to start, schedule an intro call with me. I would love to hear about your goals and where you are in the process. I look forward to connecting with you!
Work Experience
Graduate Admissions Officer
AcceptU
May 2024 - December 2025
-Provided personalized admissions counseling to prospective graduate students, helping them navigate program selection, application materials, and financial aid opportunities. -Offered in-depth feedback and guidance on personal statements, CVs, and application essays to ensure students present their strengths effectively and authentically. -Conducted one-on-one advising sessions offering insights into application strategies, interview preparation, and navigating program-specific requirements.
Independent Consultant
Independent Consultant
September 2016 - Present
As a Graduate Admissions Consultant, I help students navigate the complex graduate school application process from start to finish. I assist in researching and selecting programs that align with their academic and career goals, offering personalized advice on factors like location, curriculum, and program fit. I guide students through every component of their application, from brainstorming and writing compelling personal statements and preparing strong CVs to securing recommendation letters and preparing for interviews. My goal is to simplify the admissions process, provide clarity, and empower students to present their best selves to admissions committees. I work closely with each student to ensure they feel confident and prepared for their next step in their academic journey.
Owner
Whoa Doggy! Pet Sitting
January 2011 - October 2023
Owned and operated a fully insured and bonded in-home pet sitting service, offering daily care for pets. -Managed all aspects of hiring, training, and development of staff, ensuring a high-quality service for clients. -Oversaw policies, budgeting, and financial planning, maintaining operational efficiency and profitability. -Led marketing efforts, including social media campaigns, promotional materials, and brand development, growing the business’s visibility and client base. -Conducted market research to identify trends, assess customer needs, and position the business effectively in the local market.
Marketing Manager
Siteworx
August 2010 - January 2011
-Developed and executed marketing strategies to boost brand awareness and sales. -Managed content across print, digital, and social media to increase customer engagement. -Conducted market research to optimize campaigns and track performance. -Collaborated with cross-functional teams to launch successful promotions and events. -Built relationships with partners, vendors, and media to enhance market presence. -Monitored budgets and ROI to ensure alignment with business goals.
Assistant Director of MBA Admissions
Emory University
2008 - August 2010
Assisted in managing a comprehensive admissions process for two EMBA program formats maintaining high admissions standards as a member of the admissions committee. -Supported ethical admissions processes through conducting interviews, application reviews, and ensuring alignment with enrollment objectives. -Collaborated with Goizueta MBA admissions teams to support recruitment initiatives and admissions needs. -Led the planning and execution of on-campus and off-campus events, including international engagements, managing event budgets and vendor relationships. -Collaborated with senior executives, alumni, and the Assistant Dean to develop a robust pipeline of qualified candidates. -Developed and executed targeted marketing strategies to attract diverse, high-caliber candidates for the EMBA programs. -Managed and maintained CRM system to assist in tracking and cultivating relationships with prospective candidates and applicants. -Maintained web content and created promotional materials to support recruitment initiatives.
Education
University of San Diego
IMBA, International Business, Marketing, Management
2006 - 2008
Activities and societies: Graduate Business Student Association (GBSA) -VP of Finance
Rutgers Business School
BA, Communication
2000 - 2003
Activities and societies: Advanced Health Communication (AHC)
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